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NikeWomen
fall/winter 2008


Emotional Strength
Through Sports

Since 3rd September 2008 Nike presents the animated ‘Here I Am’ films as part of their new campaign on nikewomen.com; each of the five films shows female European athletes on their way to gain mental strength through sports.

In February 2008, an independent online consumer survey that was conducted by TNS amongst more than 10,000 young women between 16 and 30 years old from nine European countries confirmed that playing sport on a regular basis helps them to feel healthier, more confident and more successful in life.

Girls who play sports are stronger in body and mind, and female athletes are a perfect example of that. With our ‘Here I am’ campaign, we want to celebrate female athletes. Celebrate their confidence, their passion and their willpower to reach their goals and live their dream,” NikeWomen.

Video: NikeWomen's video 'Here I Am'.

Swiss triathlete Nicola Spirig who thrives in apocalyptic weather conditions, Italian triple jumper Simona La Mantia who found her strength in what she thought was her greatest weakness, 400M sprinter from the UK Nicola Sanders whose animated body parts show us the age-old struggle between mind and body, French Judoka Delphine Delsalle who defeats a multitude of disapproving opponents yet retains her femininity, and famous Russian tennis player Maria Sharapova whose critics have unwittingly fueled her success.

Despite the vastly different look and feel of the films, they all close with the athlete literally forming the “I”, in ‘Here I Am’, the tagline and ultimate expression of the campaign” says Mark Bernath from Wieden + Kennedy Amsterdam, who along with Eric Quennoy, served as Creative Director on the campaign.

You can find a collection of athlete stories on the NikeWomen website (launching 12 September) nikewomen.com.

 

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