From 14 November 2009 on, the Swedish manufacturer and store chain H&M will present the glamorous, sexy shoe and bag collection for women and men by the British accessory brand Jimmy Choo in around 200 stores across the world. This is H&M's first collaboration with an accessories brand.
"We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorize the shoes and bags rather than the other way around. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers." Margareta van den Bosch, creative advisor, H&M.
fig.: Former Vogue editor Tamara Mellon founded in 1996 together with the Malaysian-East End of London shoe maker Mr Jimmy Choo the British label 'Jimmy Choo' which stands today for glamorous, sexy shoes. Photographer: Magnus Magnusson. Mr Jimmy Choo, educated in London, became renowned for his designs in the late 80ies in UK. Since 1998, Jimmy Choo is represented in own boutiques in New York, Los Angeles (1999). In 2001, Jimmy Choo introduced handbags. The brand Jimmy Choo was awarded with several awards such as the 'Designer Brand of the Year' in 2008 from the British Fashion Council. Today, Jimmy Choo shoes, handbags, small leather goods, sunglasses and eyewear are available in department and speciality stores on 90 locations in 31 countries.
Video: 'The World of Jimmy Choo' from the 'Behind the Lens' series by Vogue.TV, spring 2009. On the video you can see photographer Terry Richardson - known for his humorous and provocative work terryrichardson.com, and model Angela Lindvall in New York City while shooting the Spring 2009 Jimmy Choo ad campaign. Tamara Mellon describes the development of the spring/summer trends, why the model was chosen.... By www.Vogue.TV.
On the website www.jimmychoo.com is announced that Terry Richardson will photograph model Angela Lindvall for the campaign 'Project PEP' to support an AIDS initiative in South Africa empowering women in cooperation with the Elton John AIDS Foundation; the campaign is planned to be released in November 2009.
fig.: Jimmy Choo shoes from the H&M collection fall/winter 2009/10. Photographer: Magnus Magnusson. The designer Sandra Choi: The St. Martins School of Art graduate Sandra Choi is the Creative Director of Jimmy Choo since the beginning in 1996. She started her career in the shoe industry as an intern for Mr. Jimmy Choo in his couture workshop in London’s East End. For the Jimmy Choo Fall 2009 Pre-collection - in June 2009 already in the label's own boutiques, Sandra Choi has created a glam rock theme with flashes of neon and glossy print.
"We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!" Tamara Mellon, Founder and President, Jimmy Choo.