Desigual invites to seminaked parties in Europe
In December 2014, Spanish brand Desigual announced to extend its seminaked activities around the world. After US (California) and Asia (Singapore), Desigual is now calling also Europeans in several cities to come half-naked into selected stores for getting the chance to win a complete outfit.
Here in Vienna, many citizens experienced the warmest 19th December ever. 2014 is in sum the warmest since 250 years - since temperatures are measured and chronicled in Austria (source: weather report on ORF). So, there isn't so much to dare to appear half-dressed in red underwear and with funny red accessories in frost-free Vienna; and seminakedness upsets anyone here. The first 100 who arrive in red underwear/accessories at the store at Mariahilferstrasse 57-59 on 27 December (from 9:00) will get a complete Desigual look.
Other cities with seminaked parties (#SeminakedInRed): Leipzig (27 December), Namur (3 January), Milano (5 January),
Montpellier (7 January),
Barcelona (7 Jan). Dates checked on 21 December 2014 on blog.desigual.com/en/seminaked-in-red/.