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Geox and Red Bull drivers' shoe challenge in a wind channel with 300km/h

...was published on 4 September 2014 as short film with Formula 1 World Champion Sebastian Vettel and team mate Daniel Ricciardo in the roles of channel managers who control the wind speed for the male and female shoppers. The Geox YouTube-video for the shoe collection FW2014/15 received in two days more than 430.000 views which is a high impression number for fashion short film campaigns (checked on 6 September 2014). On redbullracing.geox.com, the label publishes more videos (such as the 'Scream Challenge' from last year with more than 1,161,000 views, checked on 6 Sept) together with the urban-casual collection which was developed on occasion of the collaboration between the racing team and the shoemaker.


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