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Video: Behind the scene at the shooting of the collaborative H&M X Eddy Anemian Capsule Collection; posted on 29 September 2014.


H&M X Eddy Anemian

French designer Eddy Anemian (portrait photo below) won with his ten outfits collection the H&M Design Award 2014; the items premiered at Mercedes-Benz Stockholm Fashion Week in January this year. From 23 October, Eddy Anemian's collaborative H&M capsule collection will be available at selected H&M stores and online.

In a video on the award's website, he speaks about his cut and construction techniques and that he calls the experimental floral pieces "You can cut all the flowers but you cannot keep Spring from coming." after a sentence by Literature Nobel Prize winner Paolo Neruda. One of the main pieces is the long yellow floral skirt (image below, left) from vertical stripes.


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