Why not integrating sport activities into everyday style?
At the end of January, Primark sent first images of the new tranparent looks and one day later pictures of items from the label's Sport Collection. Fashionoffice combined both into one look for the ones who are integrating sport activities like the after-work fitness studio training into everyday style.
fig.: Primark's pink dress comes in April 2014 into stores, the earrings are already available. The workout items - water bottle, bag and towel, are from the Sport Collection (in shops now). The price for all pieces together is around 35.- Euros. Photos provided by Primark, end of January 2014.