Romantic photo prints on beach wear
...seen in mid-March 2014 at Primark's summer collection which refers holiday destinations all over the world - from Brazil to Africa. The swimsuit on this page pays homage to African nature and the beach view on the flip flops could fit to East Africa. The aesthetics of the two pieces' photo prints evoke memories of the 1960/70s TV-series Daktari and the romantic watery prints on letter paper which carried short holiday stories via snail mail to friends at home. Caused by the carriage method (handwritten paper), each of the stories was told exclusively only one distinctive friend; this meant five stories for staying in contact with five friends.
fig.: Swimsuit with photo realistic print of the head of a cheetah (12.- Euros; comes into stores on 26 March); flip flops with romantic sunset print (3.- Euros; already in stores); Primark, Summer 2014. Photos provided by Primark (Austria), (C) Primark.