14 May 2018

'Designer for Tomorrow' winner Lara Krude created 6-piece capsule collection for Joseph Janard, launch at Peek & Cloppenburg this summer in Vienna

From early July, the 6-piece summer range of dresses - such as the one on view on this page, shirts, kimono jacket and trousers from the collaborative 'Lara Krude X Joseph Janard' capsule collection will be available at Peek & Cloppenburg department stores (Kärntner Strasse and Mariahilfer Strasse) in Vienna as well as online at peek-cloppenburg.at.

The white and light-blue, comfortably air circulation-wide cut items are perfectly designed for hot summer days. The shirts and dresses are equipped with long sleeves; practical against sunburned arms. German designer Lara Krude is the latest winner of the 'Designer for Tomorrow 2017' award by Peek & Cloppenburg and its Fashion ID online shop. Patron of the award 2017 was Stella McCartney who invited Lara Krude to her studio in February this year (snapshots from the visit). The collection is already on view at Lara Krude's website larakrude.com.

fig. from left: Lara Krude is the winner of the Designer for Tomorrow 2017 award by Peek & Cloppenburg and Fashion ID hosted by Stella McCartney. The image shows her holding the trophy at the ceremony during Mercedes-Benz Fashion Week Berlin Spring/Summer 2018 on 6 July 2017 at Kaufhaus Jandorf in Berlin, Germany. Photo by Andreas Rentz/Getty Images for P&C and Fashion ID; © 2017 Getty Images.

Right: The campaign image of the 'Lara Krude X Joseph Janard' capsule collection shows a white cotton dress consisting of a top in the cut of a classical men's shirt with stand-up collar, long sleeves, cuffs and a wide skirt with folds. The collection will be available at Peek & Cloppenburg Vienna from July 2018. Photo: © Brix & Maas Photography.

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