BOUCHERON "Enchanting Boucheron" 2008
Boucheron celebrates 150th anniversary with an exclusive worldwide travelling exhibition of the High Jewelry collection "Enchanting Boucheron" inspired by the seven muses of the House; each represents a fundamental characteristic of Boucheron: Audacious, Magic, Voluptuous, Mysterious, Dangerous, Curious and Gourmand.
The private preview to the exhibition "Enchanting Boucheron" was held on the 21st January 2008 in Paris. The (private) exhibition will journey to Moscow, Tokyo, Hong-Kong, the French Riviera, London and Dubai.
Check out the High Jewelry collection at www.boucheron.com
For example for "Dangerous"
Boucheron has created a necklace in the form of the House’s most iconic emblem, the serpent. Taking its inspiration from Boucheron’s “Trouble” collection, the snake wraps itself around the beaded chains of precious stones, bears its fangs around a magnificent oval 10 carat Burma ruby. Boucheron has become famous for taking inspiration from the natural world. You can find snakes, frogs, chameleons, dragonflies, owls, birds and cats, delicate flowers, shimmering raindrops, crashing waves and trembling leaves, ... The symbol that represents the House of Boucheron over the years can be found in the archives since 1878. It is one of nature’s most provocative and perfect creatures - the serpent.
fig.: left> Enchanteur right> Frederic Boucheron founded the High Jewelry House in 1858. 1893 Boucheron was the first jeweler who moved to Place Vendome. He chose 26 Place Vendome because it was the sunniest corner of the square. He believed that the diamonds in the windows would sparkle all the more brilliantly.