3 - 5 September 2009
at the Replay store in Paris
36, rue Etienne Marcel
25 - 26 September 2009
at the Replay store in Barcelona
Paseo de Gracia, 60
Art meets fashion to
In September, the Italian screen printer Canedicoda will make artworks on the jeans of visitors on occasion of the 'Re-Denim' days in Replay stores in Paris and Barcelona. In Paris, the store will become a dance floor, heated up by DJ Nihilisme.
The Paris event will be the 2nd Re-Denim date. On the artist's first Re-Denim day in Berlin from 30 June until 1 July 2009, Canedicoda has printed 106 unique pieces in 3 days.
fig: Canedicoda during 'Re-denim' for Replay, 2009.
Thinking former times, act in presence and build the future
2009, the Italian denim brand Replay, founded 1978 by Claudio Buziol, proclaims the 'Re-'year: in spring, Replay invited to send entries (a piece composed of text, drawing, a photograph or a painting) inspired by the 'RE-'concept, namely REpetition, REinvention, RE-elaboration (closing date was the 18th July 2009).
At the same time, the stores of Replay become think-tanks and art-performance stages for practising 're-elaborating' and 're-making'. For Replay, the prefix 're' stands for 'repetition'; aim of Replay's campaign is to select the best of former times and 're-play' it. The product of one art event at a store in Paris is the 'Re-Fish' by artist Ivan Bonesso who works on the theme 'recycling' www.replay.it.