fig.: The image shows two clown doctors and one child laughing. Gloriette (founded 1886 in Vienna) will collect money between 4 and 19 April 2014 for the organization Red Noses in Austria. The label states in the press release: "The one who laughs does not give up!" Photo: Rote Nasen, rotenasen.at.

At the end of March 2014, shirt maker Gloriette presented this year's Easter charity campaign under the motto 'taking children's laughter seriously'. The label will spend 5.- Euros from every purchase between 4 and 19 April in one of its own shops to the organization 'Rote Nasen Clowndoctors'. Additionally, red noses will be available for 2.- Euros; the money will be donated as well.

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