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1 photographer
six football players
six street artists
= Art of Football

Pepsi provided some images from the exhibition on 17 February 2014 in London where the beverage label unveiled the products of the latest collaboration with one photographer, six football players and six street artists: six canvases of black/white photos of famous football players (David Luiz - on the photo right, Leo Messi, Sergio Aguero, Jack Wilshere, Sergio Ramos, Robin van Persie) captured by Danny Clinch and framed by power motifs in the colors of the label's logo. (Making of video on this page, below.)

fig. right: Football player David Luiz and Brazilian artist Ricardo AKN from São Paulo are standing next to the artwork created by Ricardo AKN and photographer Danny Clinch; unveiled at the Pepsi Max 'The Art of Football' launch on 17 February 2014 at B1, Victoria House. Photo by Ian Gavan/Getty Images for PepsiCo. (C) 2014 Getty Images.



The energy-loaded motifs like flames, hearts and wild animals were created by the street artists Ricardo AKN (Brazil - photo above), Hattie Stewart (UK), Jaz (Argentina), Zosen (Spain - photo left), Merijn Hos (Netherlands) and Ever (Argentina). The art/photographs of Pepsi MAX’s global 2014 football ambassadors are part of the brand's football campaign which runs in social media under hashtag #FutbolNow. Pepsi announces to continue the 'The Art of Football' collection with music, film, digital and interactive experiences throughout this year.

fig. left: Artist Zosen (born in Buenos Aires, raised in Barcelona, co-founder of street wear label Animal Bandido) at the Pepsi Max 'Art of Football' launch at B1, Victoria House in front of the artwork he created together with photographer Danny Clinch for Pepsi, featuring football player Sergio Ramos. Photo by Ian Gavan/Getty Images for PepsiCo. (C) 2014 Getty Images.

The six Pepsi 'Art of Football' images can be viewed online on pepsi.com.


Video: Making of Pepsi 'The Art of Football'.




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