23 April 2018

Photographer Bernhard Musil's campaign for MQ Vienna Fashion Week 2018 staged with fashion by internationally working Marina Hoermanseder at museum Belvedere 21

Photographer Bernhard Musil captured the images for the campaign of the 10-year anniversary of MQ Vienna Fashion Week (next MQVFW in September) with Austrian people in mind: diverse, world open and international. For the campaign, internationally working Austrian designer Marina Hoermanseder's fashion - from street wear over elegant day wear to sculptural pieces (images above), are staged at the architecture of the museum for contemporary art Belvedere 21 which counts caused by the exhibition policy with focus on the exploration of art in connection with social topics to an important cultural hub of the city. The selection of the location underlines the campaign's message of art, fashion activities as platforms for social exchange.

MQ Vienna Fashion Week (10 - 16 September) will be extended this year for the first time by the 'Vienna Fashion Festival' (7 - 16 September). At the festival's website at viennafashionfestival.com, more details about the scheduled events, talks, shows, parties or features like 'The Guide Fashion & Shopping - your personal guide for the city!' are announced to be published soon (fast checked today).

fig. above, from left: Black sweaters (AW2018 collection) with white print showing the fashion brand's name 'Marina Hoermanseder'. Image in the middle: Sleeveless top braided of lilac, rose colored leather stripes in combination with light-grey trousers. Picture right: Marina Hoermanseder's signature sculpted leather dress in lacquer pink. (Nicki Minaj wears sculptural pieces by the designer in her recently released music video teaser 'Barbie Tingz'.)

Photos: Credits of the campaign for MQ Vienna Fashion Week 2018
Photographer & Production: Bernhard Musil
Production Assistance: Jasmine Strondl
Make Up & Hair: Jody Cuberli, Sophie Chudzikoswki
Make Up & Hair Assistance: Julia Marinics
all @ perfectprops Roswitha Kladnig
Styling: Tanja Hainzl
Styling Assistance: Rene Schopf
Fashion: Mariana Hoermanseder
Models: Aishat Gina, Marie Joergensen, Andrea Ojdanic - Wiener Models
Anna Francesca - Tempo Models
Making of Photographer: Leoni Rosa Rosen
Location: Belvedere 21



Note: On 2 May, Bernhard Musil's exhibition 'Royal Chaos' will open at the new 'Not Another' concept store in Vienna (article).


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