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FASHIONOFFICE INSIGHT
by publisher Karin Sawetz
October 2010
Karin Sawetz is journalist, media researcher
and fashion scientist (Mag. Dr. phil.).





Wind up

I hope Fashionoffice users can enjoy the winds in autumn; I have tightened up my dragon 'Rudie Rabe' already. Doesn't he fit perfectly to Halloween (31 Oct)?.

In this Fashionoffice Insight, I introduce a new music feature, our activities on Fashion Weeks, and the title of the article in the Multimedia Annual about the 'Memorized Data'-hypothesis.

Digital Media
I have already reported about Fashionoffice's activities in praxis, research and education on digital media. Now, I want to heat up the desire of German language readers to buy the book where my article will be published. The ones, who are interested in the construction of reality and opinion building in times of internet, will get interesting new views on our 'digital' world. The research is made on URLs and data sources that are constantly since 1996 online and which are enriched daily with new content; this is really an exceptional and rare object of study.

'Mit Faktor X zur Wirklichkeit. Ein Untersuchungsbericht zu ‚Memorized Data’ im Internet und deren Einfluss auf die Wirklichkeitskonstruktion.' In: Annual Multimedia 2011. Berlin: Walhalla Fachverlag (2010 in Druck)

Probably the article will wind up some folks because 'Memorized Data' can have good and negative effects on publishers and advertisers; but I can't please everybody. Sometimes it is more necessary to publish research results than to court for personal sympathies.

Re-Listen
In September 2010, Fashionoffice has unveiled a new editorial feature: the 'Re-Listen' articles are a collection of 'older' music pieces that shouldn't be missed such as

Fashion Weeks
In September, the fashion mega cities London, Milan, New York, Madrid, Paris invited to the shows of the new SS2011 collections. Reports to the shows can be found chronologically listed on the archived Trendletter:

Articles viewed in September 2010
The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool.
Ranking of the most viewed editorial pages between 29 August - 29 September 2010, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year); the technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.


Web
Fashionoffice: fashion.at, beautyme.com, confashion.com

 

  1. /ss2008/ritukumar10-2007.htm
  2. /ss2007/lenesecher5-2007.htm
  3. /ss2007/galati6-2007.htm
  4. /ss2007/schweitzberger5-2007.htm
  5. /ss2007/venlai5-2007.htm
  6. /ss2007/inhorgenta4-2007.htm
  7. /ss2007/puma3-2007.htm
  8. /ss2007/garges6-2007.htm
  9. /ss2006/jiwonree6-2006.htm
  10. /ss2007/generalmotors6-2007.htm
  11. /ss2007/philippplein4-2007.htm
  12. /ss2008/ibm1-2008.htm
  13. /cosmetics/2008/makeupforever10-2008.htm
  14. /collections/2009/infash9-2009.htm
  15. /culture/2008/chanel5-2008.htm
  16. /fragrance/calvinklein10-2005.htm
  17. /culture/beecroft10-2003.htm
  18. /cosmetics/2006/givenchy12- 2006.htm
  19. /film/domino11-2005.htm
  20. /who/calvin1.htm


Mobile

fashion.at/mobile

 

  1. /karinsawetz9-2010.php
  2. /womenstyle9-2010b.php
  3. /hugoboss9-2010.php
  4. /lanvin9-2010.php
  5. /womenstyle9-2010.php
  6. /hunting8-2010.php
  7. /leviscurveattacktour9-2010.php
  8. /menstyle9-2010b.php
  9. /conceptcorea9-2010.php
  10. /paraflows8-2010.php
  11. /viennainsight9-2010.php
  12. /cheyennemariemize9-2010.php
  13. /ionfiz9-2010.php
  14. /karinsawetz10-2010.php
  15. /melbournefashionweek8-2010.php
  16. /pollyapfelbaum9-2010.php
  17. /viennafashionweek9-2010.php
  18. /antidesignfestival9-2010.php
  19. /janiumes9-2010.php
  20. /kehindewiley9-2010.php

 

Keywords that bring users by search to Fashionoffice:
(Google Analytics 29 August - 29 September 2010)

fashion.at and fashionoffice.org

  1. fashion
  2. arkadius
  3. trend forecast 2011
  4. film noir fashion
  5. beecroft
  6. editorials fashion
  7. vanessa beecroft
  8. chanel
  9. office fashion
  10. fashion office
  11. magazine editorials
  12. fashionoffice.org
  13. frauen
  14. vichy
  15. one minute sculptures
  16. steven stahlberg
  17. marina spadafora
  18. fashion europe
  19. step up
  20. makeup forever

beautyme.com

  1. euphoria
  2. euphoria calvin klein
  3. vichy
  4. wella
  5. makeup forever
  6. 50s make up
  7. 50's makeup
  8. max factor 2000 calorie
  9. michael la delle
  10. make up forever
  11. 50's make up
  12. scarlett johansson calvin klein
  13. mac cosmetics
  14. nomad couture
  15. beautyme
  16. bioemsan
  17. cicaplast
  18. creative make up
  19. egyptian beauty
  20. helena rubinstein

confashion.com

  1. pierre garroudi
  2. confashion
  3. spa trends 2011
  4. stephanie garges
  5. bikini girls foto
  6. con fashion
  7. contemporary man
  8. ivana helsinki spring summer 2011
  9. alexander wang saffron
  10. alexander wang ss2011
  11. confashion.com
  12. dirk bikkembergs
  13. johanna hatzenbeuhler
  14. keeley smith footwear design
  15. levis 2010
  16. ludivine machinet
  17. margiela embroidered
  18. martin margiela of recycled fashion
  19. masion martin margiela recycling design
  20. pierre cardin 2011


Ranking of the Fashion Feeds (from 30 August - 28 September; data delivered by Feedburner) after views and clicks.

FashionFeeds
http://feeds.feedburner.com/FashionFeeds

Name, Views, Clicks

Feminist music 164 586 –
25/8/2010 - Fashionoffice's media data … 68 403 –
4/9/2010 - Music video 'Stereo' by John… 154 180 –
31/8/2010 - Reflection on 'Science Fash… 125 198 –
3/9/2010 - Liniert at Vienna Fashion We… 141 170 –
11/9/2010 - Music video: 'Dead Fool' by… 114 189 –
12/9/2010 - Stage design by Anthony Bur… 109 171 –
16/9/2010 - Male photography from Brazil 96 183 –
Short Message 31/5/2010 - Fashion photo… 100 176 –
30/8/2010 - How it looks inside when we… 174 95 –
9/9/2010 - Video about art star Yoshito… 117 152 –
17/9/2010 - Celebrity from the net is s… 91 174 –
12/9/2010 - Video interview: Londoner l… 110 150 –
2/9/2010 - 'Worst Fashion Show Ever' 123 132 –
3/9/2010 - 'Combustivel' by Arto Lindsa… 124 130 –
2/9/2010 - Funky synth-disco 'Static On… 124 123 –
23/8/2010 - 'Puppet on a string' by Bel… 41 201 –
11/9/2010 - Track and video: synth-pop … 116 125 –
12/9/2010 - 'The Amen Break' on a shirt 109 131 –
15/9/2010 - A.Hallucination SS2011 duri… 99 127 –
23/8/2010 - Fashionoffice removed from … 41 181 –
11/9/2010 - Catwalk video: Nicholas K S… 115 106 –
8/9/2010 - 'Dandy und Gentleman' in lat… 122 98 –
15/9/2010 - Jack White explains his des… 97 123 –
21/9/2010 - 'Stones in the attic' by Mr… 56 159 –
24/8/2010 - Nike Sportswear TV intervie… 41 174 –
24/8/2010 - Vanessa Paradis in the Fren… 41 156 –
28/8/2010 - Free download of the new tr… 60 136 –
24/9/2010 - Video from the opening of t… 36 154 –
25/8/2010 - Mash-up song 'What Starry E… 41 149 –
23/8/2010 - Trailer: Fashion Weeks in S… 41 144 –
24/9/2010 - Peak Performance invites to… 37 148 –
25/8/2010 - Lookbook video 'Men's wear … 58 122 –
20/9/2010 - 'All Day Doing Nothing' by … 65 107 –
5/9/2010 - Men of tomorrow 141 22 –
16/8/2010 - 'A Little Less Conversation… 19 142 –
19/8/2010 - 'Cumbia Incoming' by the Cu… 20 139 –
16/8/2010 - Fashion directors' music vi… 19 140 –
10/8/2010 - Music video tip: 'Look' by … 19 139 –
5/9/2010 - Rapper meets punky Barbie 144 14 –
3/9/2010 - Surprisingly interactive cit… 142 15 –
19/8/2010 - Cheap Monday SS2011 at Merc… 20 136 –
4/9/2010 - Video from a fashion shootin… 141 11 –
8/9/2010 - Video 'Beng Beng Beng' by th… 124 28 –
4/9/2010 - Nina Rindt's legendary style 140 10 –
23/8/2010 - 'Night And Day' by Chief fr… 41 107 –
22/8/2010 - Ona Saez campaign with Jesu… 41 107 –
2/9/2010 - Sexy, wild, cool view on wom… 127 20 –
31/8/2010 - The chief forester 127 19 –
6/9/2010 - Women of tomorrow 133 12 –
22/8/2010 - Indian designer Suneet Varm… 41 104 –
6/8/2010 - (Mushroom?-trip) music video… 19 125 –
6/9/2010 - Music by women and the conce… 127 16 –
1/9/2010 - Urban sport and art events 123 18 –

etc.


Source: Original article with rankings and image on http://www.fashionoffice.org/survey/2010/karinsawetz10-2010.htm.



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