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FASHIONOFFICE INSIGHT by publisher Karin Sawetz December 2010
Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.).


Fashion and media theory at Fashionoffice

Fashionoffice's editorial concept is built upon the scientific approach to fashion and the theory that fashion has to be seen in a timeline and in context.

What sounds theoretically and bone dry is converted by Fashionoffice into colorful and amazing articles, which report from the latest international fashion, beauty, and art trends.

In November 2010, fashion inspired by UNESCO listed cultural heritage and fashion/art as mediator for foreign cultures had been on focus of Fashionoffice articles. Find teasers for some of them below.

Behind these articles, which are the visible products of our editorial work, the organisation Fashionoffice.org is doing fundamental research on the transfer of information through media like the internet.

In the last 15 years, Fashionoffice has continuously researched the reception and presentation of fashion online: from the FashionAvigator-study in 1995 to the ‘Memorized Data’-hypothesis in 2009 and the monthly collection of data from the user statistics like you can see on this page, which confirm the already statistically verified assumption that publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: un-progressive data.

Now, after five years of fundamental research on the construction of reality online, the summary of the study on ‘Memorized Data’ will be released on 7 December 2010 in the Annual Multimedia 2011 (Walhalla Fachverlag, Berlin). Find out more on fashionoffice.org/press/2010/mediainfo11-2010.htm.


Exemplary new articles on Fashionoffice, written and published in November 2010:


Articles with the most impressions in November 2010

The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool.
Ranking of the most viewed editorial pages between 29 October - 29 November 2010, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year). The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.


Web
Fashionoffice: fashion.at, beautyme.com, confashion.com

 

  1. /culture/beecroft10-2003.htm
  2. /ss2007/lenesecher5-2007.htm
  3. /ss2007/puma3-2007.htm
  4. /ss2008/ritukumar10-2007.htm
  5. /ss2007/venlai5-2007.htm
  6. /ss2007/philippplein4-2007.htm
  7. /ss2007/schweitzberger5-2007.htm
  8. /ss2006/jiwonree6-2006.htm
  9. /ss2007/galati6-2007.htm
  10. /ss2007/generalmotors6-2007.htm
  11. /ss2008/ibm1-2008.htm
  12. /ss2007/inhorgenta4-2007.htm
  13. /culture/beecroft101.htm
  14. /ss2007/garges6-2007.htm
  15. /cosmetics/2008/makeupforever10-2008.htm
  16. /culture/2008/chanel5-2008.htm
  17. /culture/beecroft101b.htm
  18. /cosmetics/2006/givenchy12-2006.htm
  19. /who/calvin1.htm
  20. /film/domino11-2005.htm


Mobile

fashion.at/mobile


  1. /hellajongerius11-2010.htm
  2. /india11-2010.php
  3. /ariseputra11-2010.php
  4. /karinsawetz11-2010.php
  5. /citystyle11-2010.htm
  6. /menstyle11-2010.php
  7. /snowstyle11-2010.php
  8. /womenstyle11-2010.php
  9. /bourcart10-2010.php
  10. /index4-2010.php
  11. /stoneisland11-2010.php
  12. /winterstyle11-2010.php
  13. /dancestyle11-2010.htm
  14. /explorerstyle11-2010.htm
  15. /index10-2010.php
  16. /index11-2010.htm
  17. /skimovie11-2010.php
  18. /strellson11-2008.php
  19. /hatzenbuehler1-2009.php
  20. /parajumpers12-2008.php

 

Keywords that bring users by search to Fashionoffice:
(Google Analytics 29 October - 29 November 2010)

fashion.at and fashionoffice.org

  1. vanessa beecroft
  2. fashion
  3. beecroft
  4. sonja bennett
  5. fashion office
  6. film noir fashion
  7. office fashion
  8. step up
  9. one minute sculptures
  10. vichy
  11. chanel
  12. steven stahlberg
  13. fashionoffice.org
  14. frauen
  15. erwin wurm one minute sculptures
  16. tableaux vivants
  17. europe fashion
  18. strellson
  19. calvin klein
  20. magazine editorials

beautyme.com

  1. euphoria
  2. wella
  3. vichy
  4. make up
  5. 50's make up
  6. max factor 2000 calorie
  7. makeup forever
  8. 50s make up
  9. euphoria calvin klein
  10. make up forever
  11. wella magma
  12. beauty me
  13. helena rubinstein
  14. lip fusion
  15. lipfusion
  16. 50's makeup
  17. guerlain blush
  18. perfect skin
  19. clinique
  20. creative make up

confashion.com

  1. confashion
  2. pierre garroudi
  3. confashion.com
  4. contemporary man
  5. catwalk stage design
  6. con fashion
  7. korean fashion 2011
  8. levis 2010
  9. lie sang bong
  10. maison martin margiela design team
  11. the contemporary man
  12. wolford body
  13. "copper chain" ivana
  14. confashione
  15. dirk bikkemberg photoshooting
  16. georges chakra
  17. ivana helsinki textile prints
  18. jean paul gaultier for levi's
  19. jeff koons inspired
  20. jiwon ree

 


Ranking of the Fashion Feeds (from 29 October - 29 November; data delivered by Feedburner) after views and clicks.

FashionFeeds
http://feeds.feedburner.com/FashionFeeds


Name, Views, Clicks

24/10/2010 - 'Désolé' by Sexion d'Assaut 54 495 –
25/10/2010 - Music video 'Rayuela' by G… 58 473 –
23/10/2010 - Tom Ford in a parody of a … 53 473 –
19/10/2010 - Live video and free downlo… 52 474 –
17/10/2010 - Video: Dava Newman's 'Seco… 53 472 –
17/10/2010 - 'Empress of the North' by … 53 462 –
28/10/2010 - Fashion video 'Ethereal co… 66 413 –
25/10/2010 - Video instruction on ass-k… 57 419 –
24/10/2010 - Video about an artist who … 54 385 –
30/10/2010 - Michelangelo Pistoletto an… 77 346 –
21/10/2010 - Video: Juliana Sissons spe… 53 358 –
29/10/2010 - Interview with Andrew GN 69 316 –
13/10/2010 - Two synth-disco music-brot… 41 344 –
15/10/2010 - Punk-rock band 'The Gaslig… 41 344 –
15/10/2010 - Movie 'The Kids Are All Ri… 41 342 –
9/10/2010 - 'To Binge' by Gorillaz feat… 42 332 –
20/10/2010 - Invitation to an Online-DJ… 54 304 –
11 Nov 2010 - 'These boots are made for… 61 285 –
20/10/2010 - Mp3 download: 'Hyper Worm … 53 291 –
11 Nov 2010 - "Vibrating powermascara!"… 66 278 –
16 Nov 2010 - Video: 'You Look Like Shi… 71 265 –
16 Nov 2010 - 'Think Contra' view on Be… 72 263 –
15 Nov 2010 - Balkan Gypsy dance music … 75 259 –

...



Source:
Original article with images on http://www.fashionoffice.org/survey/2010/karinsawetz12-2010.htm.



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