fashion.at/mobile - selected fashion news for mobile phones

FASHIONOFFICE INSIGHT
by publisher Karin Sawetz
August 2010
Karin Sawetz is journalist, media researcher
and fashion scientist (Mag. Dr. phil.).


From postcards to tweets
Tweets are used like postcards as media for short messages.

But postcards are different to tweets: they transport mostly a provincial Kitsch-view on a - in principle - beautiful holiday place and the cards' messages are centring on the place from where they are sent, while tweets are leading with text & link-only posts to interesting new places, somewhere else in the internet than on the platform from where they are sent.

Both have one in common: they are written in the consciousness that a wider public can read it. This makes the texts on Twitter as 'harmless' for the privacy of the sender and recipient like postcard-writings. Fashionoffice has installed Twitter-realtime results to the search keywords 'Fashion Week Swim Miami' on the cover of the magazine. The realtime results were used for the article Swim Style.

The ones who had been on Holiday through July and haven't got news from Fashionoffice can find them in chronological order in the directory Trendletter.

With the first Trendletter in August, the series about makeup and beauty themes will be continued with articles like...


This girl needs no wings to fly!
The photo shows fashion scene darling jewellery designer Pamela Love in a rocking biker style with a 'Zero Gravity'-hairstyle. Recently, she has illustrated Sebastian's bottles of hair spray with mystical symbols in Egyptian ethno style...


Naked couturiers On Juergen Teller's photo, Marc Jacobs is lying naked on a bed with metal covering, holding a mega bottle of his new fragrance 'Bang'...


Colors 2010/11 by makeup artists
...like Estée Lauder Creative Director Tom Pecheux, Lancôme's Aaron De Mey, Burberry and some remarks to the history of communication...

etc.

Statistical data
Keywords, most viewed articles
in July 2010

By collecting the monthly statistical data about the domains of the magazine, it becomes once again obviously that despite the daily production of new articles which are linked from the cover pages where most of the traffic happens, the archived editorial works are tracked as the most viewed articles during 29 June and 29 July 2010 on Fashionoffice.

To give you a better orientation how Fashionoffice's articles are found by users on search engines, the most important keywords from the domains fashionoffice.org, fashion.at, beautyme.com, and confashion.com are listed on this page above. Find out more about the Fabric of the Web.

Inventory
Fashionoffice has calculated the absolute numbers of the magazine's inventory in the next months with DoubleClick for Publishers: 'The Inventory of Fashionoffice'.


Articles viewed
in July 2010
The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool.

Ranking of the most viewed editorial pages between 29 June - 29 July 2010, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year):

Fashionoffice server location The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.


Web
Fashionoffice: fashion.at, beautyme.com, confashion.com

 

  1. /ss2006/jiwonree6-2006.htm
  2. /ss2007/lenesecher5-2007.htm
  3. /ss2007/puma3-2007.htm
  4. /ss2008/ibm1-2008.htm
  5. /ss2007/galati6-2007.htm
  6. /ss2007/generalmotors6-2007.htm
  7. /ss2007/garges6-2007.htm
  8. /ss2007/venlai5-2007.htm
  9. /ss2007/schweitzberger5-2007.htm
  10. /ss2008/ritukumar10-2007.htm
  11. /ss2007/philippplein4-2007.htm
  12. /ss2007/inhorgenta4-2007.htm
  13. /cosmetics/2008/makeupforever10-2008.htm
  14. /collections/2009/infash9-2009.htm
  15. /triumph/2006/winner11-2006.htm
  16. /film/domino11-2005.htm
  17. /fragrance/2010/womenstyle4-2010.htm
  18. /culture/2008/chanel5-2008.htm
  19. /fragrance/calvinklein10-2005.htm
  20. /design/2010/womenstyle6-2010.htm


Mobile

fashion.at/mobile

 

  1. /beauty7-2010.php
  2. /karinsawetz7-2010.php
  3. /menstyle7-2010.php
  4. /mercedesbenzmiami7-2010.php
  5. /womenstyle7-2010.php
  6. /womenstyle7-2010b.php
  7. /makeup7-2010.php
  8. /weather7-2010.php
  9. /makeupfashion7-2010.php
  10. /mac7-2010.php
  11. /womenstyle6-2010.php
  12. /globalview7-2010.php
  13. /photojournalism7-2010.php
  14. /marcjacobs7-2010.php
  15. /sebastian7-2010.php
  16. /thomassabo8-2009.php
  17. /strellson11-2008.php
  18. /twittersearchmen6-2010.php
  19. /karinsawetz6-2010.php
  20. /dicekayek12-2008.php


Keywords
that bring users by search to Fashionoffice:
(Google Analytics 29 June - 29 July 2010)

fashion.at and fashionoffice.org

  1. fashion
  2. trend forecast 2011
  3. office fashion
  4. europe fashion
  5. film noir fashion
  6. chanel
  7. fashion office
  8. frauen
  9. fashion america
  10. drew sidora

beautyme.com

  1. beautyme
  2. vichy
  3. michael la delle
  4. wella
  5. guerlain
  6. creative make up
  7. make up natural
  8. www.beautyme.com
  9. 50's makeup
  10. beauty me

confashion.com

  1. pierre garroudi
  2. confashion.com
  3. lie sang bong
  4. bikini girls foto
  5. con fashion
  6. georges chakra
  7. confashion
  8. contemporary man
  9. paolo simi
  10. carlos diez diez jockey by cooper


Ranking of the Fashion Feeds (from 29 June to 28 July; data delivered by Feedburner) after views and clicks.

FashionFeeds
http://feeds.feedburner.com/FashionFeeds

Name, Views, Clicks

Short Message 29/6/2010 - Dance video f… 85 461 –
Short Message 29/6/2010 - Video from co… 89 387 –
Short Message 29/6/2010 - Workshop on s… 90 360 –
11/7/2010 - Free music download and new… 86 305 –
17/7/2010 - Catwalk video Trina Turk sw… 64 293 –
14/7/2010 - Music video: afro-jazz, big… 72 278 –
Short Message 28/6/2010 - Music video t… 64 194 –
20/7/2010 - People on Fashionoffice 56 195 –
Short Message 1/7/2010 - Video about an… 111 124 –
Short message 24/6/2010 - The iconic ha… 42 190 –
Short Message 23/6/2010 - Music video t… 40 190 –
Short Message 22/6/2010 - Music video t… 41 188 –
Short Message 17/6/2010 - Fashion tease… 38 189 –
Short Message 22/6/2010 - Music video t… 38 188 –
Short Message 6/5/2010 - 70/80ies music… 37 183 –
17/7/2010 - Music video: 'Te Amo' by Ri… 62 155 –
Short Message 27/6/2010 - Free music do… 62 153 –
Fashionable "Hercules and Love Affair" … 52 158 –
Short Message 17/6/2010 - Fashion video… 38 163 –
16/7/2010 - Video from a swimming pool … 60 126 –
19/7/2010 - Video about face styling by… 58 96 –
Short Message 18/8/2010 - Free music do… 38 114 –
20/7/2010 - Video about the work of mak… 52 86 –
11/7/2010 - User tribute to the art-vid… 86 45 –
Twitter, inventory and keywords; Fashio… 113 17 –
Realtime Twitter results for 'Haute Cou… 106 23 –
Design, art, photography that provide a… 108 19 –
Short Message 22/6/2010 - Runway tip fr… 40 85 –
Stage design on catwalks 100 21 –
Journalism: text or photo 105 16 –
Short Message 22/6/2010 - Runway tip fr… 40 79 –
18/7/2010 - Catwalk video Mara Hoffman … 66 51 –
Short Message 4-7-2010 - Free music dow… 101 16 –
Short Message 4/7/2010 - Video about co… 102 15 –
Short Message 5/7/2010 - Fashion video … 104 11 –
21/7/201 - Live music video 'I Blame Ba… 47 61 –
20/7/2010 - Fan video for the music tra… 53 55 –
It's hot in Europe and US 90 14 –
21/7/2010 - Live music video 'Firecrack… 48 54 –
Short Message 29/6/2010 - Behind the sc… 88 11 –
22/7/2010 - Fashion shooting with Germa… 43 56 –
12/7/2010 - Free music download: 'Impac… 76 19 –
18/7/2010 - Catwalk video Ed Hardy swim… 60 33 –
The story line changes without caution!… 77 15 –
12/7/2010 - Movie trailer 'Gainsbourg (… 77 13 –
View on beauty and body 75 14 –

etc.


Source: Original article with rankings and image on http://www.fashionoffice.org/survey/2010/karinsawetz8-2010.htm.



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