fashion.at/mobile - selected fashion news for mobile phones

FASHIONOFFICE INSIGHT
by publisher Karin Sawetz
September 2010
Karin Sawetz is journalist, media researcher
and fashion scientist (Mag. Dr. phil.).




How it looks inside when we look outside

Fashionoffice users know the editorial work of the magazine; this month, I present what we are doing alongside to articles about fashion, beauty, and art.


While looking on edgy fashion outside... August, September are the months of Fashion Weeks! In August, Fashionoffice has contributed editorial articles to the fashion cities Oslo, Copenhagen and Helsinki, Argentina, Salzburg and Mumbai, Stockholm, Istanbul and Melbourne. If you haven't received the news yet, you can find them on fashionoffice.org/trendletter and on fashion.at/mobile in chronological order; or use the search.
On the magazine's cover, the Twitter realtime search will change according to the fashion weeks in September!

...we are working that it looks good inside too! In the last weeks, we have worked 'inside' the magazine on following themes:
+ Fashionoffice has re-launched the layout of the magazine's statistical data delivered by Doubleclick, Feedburner and Quantcast.
+ Fashionoffice has got an invitation to write for the Annual Multimedia 2011; the article is about the ‘Memorized Data’-hypothesis.
+ The Online-Media Academy announces new courses in online marketing, journalism and PR.
Details about the 'inside'-work can be found on the media information '3 news from Fashionoffice'.


Articles viewed
in August 2010
The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool.
Ranking of the most viewed editorial pages between 29 July - 29 August 2010, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year); the technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.


Web
Fashionoffice: fashion.at, beautyme.com, confashion.com

 

  1. /ss2007/puma3-2007.htm
  2. /ss2007/lenesecher5-2007.htm
  3. /ss2008/ritukumar10-2007.htm
  4. /ss2007/schweitzberger5-2007.htm
  5. /ss2007/philippplein4-2007.htm
  6. /ss2007/galati6-2007.htm
  7. /ss2007/garges6-2007.htm
  8. /ss2007/generalmotors6-2007.htm
  9. /ss2007/inhorgenta4-2007.htm
  10. /ss2008/ibm1-2008.htm
  11. /ss2006/jiwonree6-2006.htm
  12. /ss2007/venlai5-2007.htm
  13. /cosmetics/2008/makeupforever10-2008.htm
  14. /culture/2008/chanel5-2008.htm
  15. /collections/2009/infash9-2009.htm
  16. /design/2010/womenstyle6-2010.htm
  17. /collections/2010/womenstyle7-2010.htm
  18. /foto/2010/womenstyle5-2010.htm
  19. /ss2011/twittersearchmen6-2010.htm
  20. /hair/2010/classicalstyle5-2010.htm


Mobile

fashion.at/mobile

 

  1. /country8-2010.php
  2. /karinsawetz8-2010.php
  3. /makeup7-2010.php
  4. /fashioncourses8-2010.php
  5. /lovestyle8-2010.php
  6. /fruityfashion8-2010.php
  7. /mountainmarine8-2010.php
  8. /streetstyle8-2010.php
  9. /journey8-2010.php
  10. /popstyle8-2010.php
  11. /streetstyle8-2010b.php
  12. /strellson11-2008.php
  13. /marcjacobs7-2010.php
  14. /paraflows8-2010.php
  15. /vagabonde8-2010.php
  16. /mediainfo8-2010.php
  17. /menstyle7-2010.php
  18. /peterweisz2-2010.php
  19. /sebastian7-2010.php
  20. /glamstyle6-2010.php

 

Keywords that bring users by search to Fashionoffice:
(Google Analytics 29 July - 29 August 2010)

fashion.at and fashionoffice.org

  1. fashion
  2. trend forecast 2011
  3. film noir fashion
  4. office fashion
  5. fashion office
  6. chanel
  7. fashionoffice.org
  8. europe fashion
  9. fashionoffice.org
  10. fashion europe

beautyme.com

  1. www.beautyme.com
  2. vichy
  3. beautyme
  4. michael la delle
  5. clinique
  6. 50's make up
  7. makeup forever
  8. red hair color
  9. bioemsan
  10. 50's makeup

confashion.com

  1. pierre garroudi
  2. confashion
  3. confashion.com
  4. lie sang bong
  5. menswear 2011
  6. fashion dress 2010
  7. crucifix designers
  8. gant by michael bastian style guide
  9. georges chakra
  10. martin margiela recycle


Ranking of the Fashion Feeds (from 30July to 28 August; data delivered by Feedburner) after views and clicks.

FashionFeeds
http://feeds.feedburner.com/FashionFeeds

Name, Views, Clicks

Feminist music 169 611 –
28/7/2010 - Music video tip: 'Show me s… 129 609 –
26/7/2010 - Mash-up music video from a … 112 447 –
11/8/2010 - Hacking the city 91 447 –
7/8/2010 - Music video tip: 'Decisions … 107 420 –
4/8/2010 - Music tip: The Secret Sister… 123 398 –
17/7/2010 - Music video: 'Te Amo' by Ri… 85 419 –
22/7/2010 - Fashion shooting with Germa… 110 386 –
20/7/2010 - Video about the work of mak… 84 410 –
1/8/2010 - Video of Peter Kogler's comp… 135 353 –
5/8/2010 - Music tip: 'Sex With an X' b… 113 360 –
10/8/2010 - Music video tip: 'Look' by … 99 366 –
14/8/2010 - Music video premiere: 'Murd… 71 386 –
20/7/2010 - People on Fashionoffice 84 369 –
11/8/2010 - The 'magic cube' and 'God's… 91 351 –
21/7/201 - Live music video 'I Blame Ba… 84 356 –
11/8/2010 - Hacking and design: video '… 90 345 –
18/7/2010 - Catwalk video Ed Hardy swim… 84 348 –
16/7/2010 - Video from a swimming pool … 85 328 –
14/8/2010 - Music video: 'Werewolf' by … 71 317 –
21/7/2010 - Live music video 'Firecrack… 84 302 –
16/8/2010 - Fashion directors' music vi… 65 315 –
6/8/2010 - (Mushroom?-trip) music video… 108 268 –
22/7/2010 - Music video premiere "Godda… 107 253 –
17/7/2010 - Catwalk video Trina Turk sw… 84 258 –
16/8/2010 - 'I?ll Be Gone' by ¡MAYDAY! … 63 278 –
18/7/2010 - Catwalk video Mara Hoffman … 85 234 –
16/8/2010 - 'A Little Less Conversation… 61 217 –
20/7/2010 - Fan video for the music tra… 84 187 –
18/8/2010 - 'We Won't Run' by Sarah Bla… 63 200 –
19/8/2010 - Cheap Monday SS2011 at Merc… 56 207 –
18/8/2010 - 'Never Been There' by Chris… 63 200 –
19/7/2010 - Video about face styling by… 85 158 –
19/8/2010 - 'Cumbia Incoming' by the Cu… 53 177 –
21/8/2010 - Storytelling with design 52 172 –
21/8/2010 - Video premiere 'Thank You F… 48 169 –
20/8/2010 - Yann Tiersen on stage 55 161 –
23/8/2010 - Trailer: Fashion Weeks in S… 44 169 –
21/8/2010 - Interview with comic strip … 50 160 –
19/8/2010 - Tiger of Sweden SS2011 at M… 57 140 –
22/8/2010 - Ona Saez campaign with Jesu… 43 126 –
Fashionoffice Insight by publisher Kari… 146 21 –
19/8/2010 - Fam Irvoll SS2011 at Oslo F… 57 109 –
29/7/2010 - Dior Homme, starring Jude L… 138 28 –
21/8/2010 - 'Never Stop' by Chilly Gonz… 51 115 –
Joyride; Austria Insight by publisher K… 134 30 –
Colors for 2010/11 by makeup artists 137 17 –
31/7/2010 - Music tip: Snoop Dogg's 'Dr… 143 8 –
25/8/2010 - Fashionoffice's media data … 31 119 –
This girl needs no wings to fly! 134 13 –

etc.


Source: Original article with rankings and image on http://www.fashionoffice.org/survey/2010/karinsawetz9-2010.htm.



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