Mobile fashion film the innovative new technology category (in sum three) of the running ASVOFF (A Shaded View On Fashion Film) Barcelona competition. The 'one minute - one shot' video must be filmed on a mobile phone and can be sent until 1 January 2012. From 24 to 27 January 2012 the best 30 Mobile Fashion Films will be screened at the CaixaForum Barcelona.

A Shaded View on Fashion Film (ASVOFF) was founded 2008 by Diane Pernet in Paris. The ASVOFF film screenings travelled already to cities like New York (Scope Art Fair), Spain (Guggenheim Bilbao), Tokyo (Cinema Rise X), Mexico City, Vienna, Rome, Moscow, London, etc.

fig. original: Movie still from 'Cassia' by London based Zaiba Jabbar (2010), screened at ASVOFF in Paris. The fashion in the movie comes from labels like American Apparel, Ashish for Topshop, Dr. Martens, Converse, Ann-Sofie Back, Manish Arora... to name a few. On her website, Zaiba Jabbar (studied at Central Saint Martins, since 2006 music videos, 2008 fashion projects) presents videos such as 'Eat my Dust. No, You Eat my Dust.' - a Nike & Vice Run collaboration, or the 'ASVOFF and Vogue Italia, Milan'-awarded fashion film for designer William Richard Green

Video: For the two other categories, ASVOFF presents as example the fashion film 'J'ai Faim' by Dir Miho Kinomura (winner of ASVOFF Italia Vogue). Find out more about the two other categories and details about the competition on

Source: Original article with image and video on


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