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FASHIONOFFICE INSIGHT by publisher Karin Sawetz June 2011
Karin Sawetz is journalist, media researcher and fashion scientist (Mag. Dr. phil.).


Privacy in the 'Cloud'

Fashionoffice has outsourced its IT since 1996. Today, the data-business calls this praxis 'Cloud Computing'. In IT-magazines you will find two burning questions: "Has the 'Cloud' reached the quality that the data - a capital of a company, are in secure hands? Is the privacy of the data ensured?" Now, in this article I will report from the experiences we have made during the last 15 years with Cloud-services.

'Cloud Computing' means that parts of a company's capital - like in the case of Fashionoffice editorial articles, the results of statistical measurements, the delivery of advertising, the email correspondence and the privacy of all data streams are given into the hands of others. It is the same like giving your money to a bank where it is safe and 'works' further.

The 'Cloud' is not only a short living trend but a necessity as it is not possible for small or media sized companies to update the IT as fast as it changes. In future, only big players, companies with the core business 'IT' and telcos (telecommunications companies) will have the financial power and technical know how to manage their computer equipment outside the 'Cloud'. For all the others, the rules of the 'Cloud' are match-winning.

That's the reason why we at Fashionoffice have chosen IT-specialists for the web technique, the statistical measurement, advertising and for the transfer of our own data streams to reach a high privacy level (in the framework of the Cloud-rules) for our contacts, magazine visitors, and the methods and strategies we employ to create our 'products' (editorial articles), which is not only an essential capital of every journalistic media - privacy is a basic requirement for journalism and therefore journalists are as part of a functioning democracy extra protected by law in civilized countries. For companies, a lack in privacy would mean that the cloud enables corporate espionage. But beneath the democracy- and cash-interests (though, who wants to be the slave of somebody else) counts privacy to the international basic rights of every human being.

Find on this page the statistical data of the magazine's most read articles and the keywords which led users to Fashionoffice in May 2011. The data are anonymized - we don't know who the persons are behind the numbers in the log files or statistical measurement tools. And our wish is that even in the permanently rising 'Cloud' the users of Fashionoffice are further on in future only anonymized numbers!

Some ideas about the security of the capital 'data' in 'Clouds' are published on mediainfo5-2011.htm.


Top 10 Search Keyphrases that bring users to Fashionoffice:
(Statistics by Globat.com; 1-31 May 2011)

fashion.at and fashionoffice.org

fashion
calvin klein
tableaux vivants
fashion office
office fashion
keira knightley domino
chanel
one minute sculptures
film noir fashion
elfenkleid

beautyme.com

euphoria calvin klein
50s make up
wella
creative make up
wella magma
vichy
make up forever
egyptian beauty
lip fusion
make up

confashion.com

confashion.com
pierre garroudi
dirk bikkembergs underwear
wolford body
michael michalsky
margiela press release
men style 2011
confashion
contemporary man
www.confashion.com


Articles with the most impressions in May 2011
The statistics of the different media Web, Mobile, and Feeds give an insight into user preferences. The Trendletter is not tracked by a statistical tool.
Ranking of the most viewed editorial pages between 1 - 31 Mayl 2011, data by Google Analytics (the bold fonts signify articles from the last 12 months; the others are from the respective month-year).

The technics of Fashionoffice (fashionoffice.org, fashion.at, confashion.com, beautyme.com, styleradar.com, beautyradar.com, FashionAvigator.com, cytara.com) is outsourced to a US hosting provider with data centers in US, Massachusetts.


Web
Fashionoffice: fashion.at, beautyme.com, confashion.com

 

  1. /ss2008/ritukumar10-2007.htm
  2. /ss2007/philippplein4-2007.htm
  3. /collections/2011/beachstyle4-2011.htm
  4. /ss2007/venlai5-2007.htm
  5. /ss2007/lenesecher5-2007.htm
  6. /ss2008/ibm1-2008.htm
  7. /ss2007/puma3-2007.htm
  8. /ss2007/inhorgenta4-2007.htm
  9. /ss2007/generalmotors6-2007.htm
  10. /ss2007/schweitzberger5-2007.htm
  11. /ss2007/galati6-2007.htm
  12. /ss2007/garges6-2007.htm
  13. /collections/2011/bluestyle4-2011.htm
  14. /ss2006/jiwonree6-2006.htm
  15. /cosmetics/2008/makeupforever10-2008.htm
  16. /collections/2011/comicstyle3-2011.htm
  17. /culture/2008/chanel5-2008.htm
  18. /who/calvin1.htm
  19. /film/domino11-2005.htm
  20. /cosmetics/2006/givenchy12-2006.htm


Mobile

fashion.at/mobile

 

  1. /nutrition5-2011.htm
  2. /festivaltour5-2011.htm
  3. /cannes5-2011.htm
  4. /musicaustria5-2011.htm
  5. /novarock5-2011.htm
  6. /alpsandsea5-2011.htm
  7. /thehaze5-2011.htm
  8. /womenstyle5-2011.htm
  9. /billyreid5-2011.htm
  10. /brunobanani5-2011.htm
  11. /agnesb5-2011.htm
  12. /austriainsight5-2011.htm
  13. /mediainfo5-2011.htm
  14. /stemile5-2011.htm
  15. /strellson11-2008.php
  16. /calida5-2011.htm
  17. /restless5-2011.htm
  18. /burberry5-2011.htm
  19. /karinsawetz5-2011.htm
  20. /lee5-2011.htm


Ranking of the Fashion Feeds (from 5 May - 3 June 2011; data delivered by Feedburner) after views and clicks.

FashionFeeds
http://feeds.feedburner.com/FashionFeeds


Name, Views, Clicks

25/8/2010 - Fashionoffice's media data … 54 515 –
9 May 2011 - Hypnotic-pulsing art video… 55 417 –
9 May 2011 - Gypsy-punk 'Not a Crime' b… 51 417 –
26 May 2011 - Fashion and photography f… 48 404 –
26 May 2011 - Punk-rock-party song 'Blo… 50 401 –
13 May 2011 - A ballet dancer on a ship… 42 388 –
10 May 2011 - "Living for the weekend..… 46 381 –
10 May 2011 - "If you're blue and you d… 47 374 –
13 May 2011 - Women in a candy shop 42 377 –
17 May 2011 - "In ancient times singers… 40 372 –
5 May 2011 - Ideas on the future of the… 41 360 –
27 May 2011 - 'A Little Death' by the U… 42 356 –
27 May 2011 - Trends women's wear fall/… 39 355 –
5 May 2011 - (Computer) design explaine… 40 347 –
18 May 2011 - 'Smoke Up' in 60s folk-po… 42 342 –
18 May 2011 - Cuban actor William Levy,… 38 345 –
18 May 2011 - "...an anthem for total a… 42 332 –
27 May 2011 - Video about an inspiring … 37 336 –
18 May 2011 - 'Penthouse Suites' by Wis… 37 325 –
21 May 2011 - Three male bodybuilders w… 45 315 –
21 May 2011 - 'Bells' by cirKus from th… 47 313 –
6 May 2011 - Men's style introduced by … 38 318 –
17 May 2011 - 'Circuital' by My Morning… 33 322 –
14 May 2011 - Lavatory as a metaphor fo… 33 319 –
6 May 2011 - Re-listen: 'I Fought the L… 36 315 –
28 May 2011 - Searching for the things … 33 310 –
28 May 2011 - Watch design inspired by … 32 307 –
25 May 2011 - Bollywood-electro 'Load-D… 46 293 –
7 May 2011 - 'Born This Way' by Lady Ga… 34 299 –
29 May 2011 -The concept of Dante Aligh… 33 299 -
...

 

Source: Original article on http://www.fashionoffice.org/survey/2011/cloudcomputing6-2011.htm.


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