Postcards from champagne happenings
On 20 December 2011, the French champagne label Veuve Clicquot (belongs to the LVMH group) opened an interactive website on clicquotworld.com under the title 'Wish You Were Here'.
The images - such as supermodel Viviane Orth at a Halloween party in Sao Paulo, street art from Hong Kong, impressions from lunching in St. Tropez, a party in Milan, catamaraning in the Atlantic,... give insights into the lifestyle of the brand.
The images are delivered by Veuve Clicquot and the users of the website as well as by official contributors such as portable.tv (collects videos from directors, producers, photographers, designers about fashion, film, music...) or Bonae L'Amour who photographs models on the street such as Gisele Bündchen.
fig. original: The website on clicquotworld.com welcomes the visitor with a collage of pictures. The concept of 'Wish You Were Here' can be described as a collection of short stories which give global insights into the lifestyle of people in different cities of the world with the romantic touch of sharing beautiful moments with somebody else. Via the map (second screenshot below the intro page), the gallery can be navigated by choosing 'places'. Alongside to the contributors' and the label's own global event photos, Veuve Clicquot invites users to extend the gallery by uploading photos from travelling, views on fashion, culinary, and sportive activities.
Source: Original article with images on http://www.fashionoffice.org/culture/2011/veuveclicquot12-2011.htm.
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