Fashion fans as models

In August 2012, the model contest for the new Alpha Industries Europe fall/winter 2013/14 catalogue will start on

The concept of Alpha Industries' model-contest is to show the fashion pieces in an authentic way by inviting the label's fans to become Alpha Industries presenters.

The contest is divided into a jury-selection of the favorites at a live-casting followed up by an online voting where users decide who will appear in the next FW2013/14 catalogue.

The five winners will be announced at the end of November 2012.

fig. original: 'Explorer' jacket worn by one of the winners of the first ever Alpha Industries Europe Facebook model-contest, catalogue FW2012/13. Photo: (C) Alpha Industries.

Source: Original article with image on


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(C) Sawetz, since 1996