6 April 2012 - Short Message

Christopher Bailey curates #music video series which accompanies Burberry #Eyewear Summer 2012 campaign

The British five members band 'One Night Only' delivers the track for the first issue of the Burberry Eyewear Summer 2012 campaign. ‘Long Time Coming’ is recorded exclusively for the campaign which shows classical unisex, men's and women's aviator styles.

fig. original: George Craig (One Night Only) wearing Burberry eyewear, April 2012.

The campaign is accompanied by a music video series which started on 4 April with 'Long Time Coming' by One Night Only, and is continued on 10 April with the track 'Here I Lie' by Marika Hackman, on 17 April 'Carla' by Life in Film, and on 24 April, the video 'Neon Love Song (Part II)' by The Daydream Club will be released. The music talents, selected by Chief Creative Officer Christopher Bailey, have recorded the tracks exclusively for Burberry in London. Over four nights in May, the musicians will perform live at Burberry events in Paris, Milan, New York, and Sydney.

Video: 'Long Time Coming' by One Night Only (George Craig - vocals/guitar; Mark Hayton - guitar, backing vocals; Daniel Parkin - bass; Jack Sails - keyboards, backing vocals; James Craig - drums). Each track of the Burberry Eyewear Summer 2012 campaign is accompanied by an exclusive music video, shot and curated by Christopher Bailey (video from behind the scenes in London). One Night Only perform live on 3 May 2012 at the Burberry store in Paris.


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