Magic kids in a new 'city lounge' styled car
The campaign video for the launch of the 'city lounge'-styled new car Fiat 500L (the wellknown Fiat 500 in 'L'arger dimensions) shows magic kids who are transforming the world just like moving over a touchscreen. The video tells the story about needs of everyday mobility and the growing social awareness of the environment.
The campaign video is the first of a series of commercials. It was created by the agency Leo Burnett, directed by Thierry Poiraud, produced by Movie Magic with music by the Beatles 'All Together Now' covered by Red Rose.
The claim of the Fiat 500L ad is 'With the 500L, growing up is cool'. The TV commercial will go on TV-air on 16 September 2012; online it is on view already today on 13 September on YouTube posted by fiat.it.
Source: Original article with video on http://www.fashionoffice.org/motor/2012/fiat9-2012.htm.
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