Well fitting bras

...are good for health and beauty. A bra should never wedge in breasts!

Today on 24 September 2012, the Italian label Intimissimi starts in Austria the store campaign 'The Perfect Bra' with a new TV spot, directed by Raphael Mazzucco. Intimissimi has already released a book with information around 'The Perfect Bra' earlier this year with Irina Shayk who traveled to several metropolitan cities like London and promoted the collection of tips with photos showing her in various bra models which carry names of Italian women. The images of the models are accompanied by explanations about the fashion style, effects and sizes, care and cleaning. The currently running 'The Perfect Bra' campaign at Intimissimi stores sounds a little bit like a market research of 'real' sizes; until 7 October 2012 Intimissimi store assistants will take measurements and help to find the requested bra for the desired effect.

Video 'The Perfect Bra' shows various models by Intimissimi; TV campaign from 24 September to 7 October 2012 in Austria, directed by Raphael Mazzucco.

Source: Original article with video on http://www.fashionoffice.org/collections/2012/intimissimi9-2012.htm.

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