View on football from sports fashion angle

On 15 June 2013, the FIFA Confederations Cup Brazil 2013 opened with the match Brazil - Japan (calendar until 30 June). Already on the same day, FIFA partner adidas provided some views captured by photographers of Getty Images on the outfits of the players and the ball, the 'Cafusa' ball. Cafusa refers to the Brazilian flag (colors) and culture (name). The name merges the words carnival, football and samba.

Adidas has a long tradition in delivering the balls to the FIFA events. Since 1970, adidas contributes the official ball to all FIFA World Cup matches. They carry names like 'Tango' for the World Cup in Argentina, 'Azteca' for the plays in Mexico, or 'Tricolore' for the matches in France. After the Confederations Cup 2013, the World Cup will be held in Brazil in 2014; the name of next year's ball is 'Brazuca' - it's the first ball name that was selected by football fans themselves by voting for it. The name is an informal term used in Brazil and refers Brazilian lifestyle, zest for life and the country's approach to football.

fig. original: Detail of the adidas 'Cafusa' ball (designed for the Confederations Cup Brazil) and feet of players during FIFA Confederations Cup Brazil 2013 Group A match between Brazil and Japan at National Stadium on 15 June 2013 in Brasilia, Brazil. Photo by Robert Cianflone, (C) 2013 Getty Images.

fig. original: View on feet of kids (in front) and players of the Japanese team; both in adidas outfits. The image was taken before the start of the FIFA Confederations Cup Brazil 2013 Group A match between Brazil and Japan at National Stadium on 15 June 2013 in Brasilia, Brazil. Photo by Scott Heavey, (C) 2013 Getty Images.


Source: Original article with images on http://www.fashionoffice.org/culture/2013/adidas-fifa6-2013.htm.

more fashion.at/mobile>

News from
May 2013
April 2013
March 2013
February 2013
January 2013
December 2012
November 2012

subscribe
terms
imprint

(C) Sawetz, since 1996