Impressions and clicks on Fashionoffice inventory

From 31 December 2011 until 31 December 2012, mainly people from the United States were counted on Fashionoffice (57,22% in December 2012, measured on Fashionoffice inventory by Quantcast).

But which countries were reached with the most impressions and how was the CTR (Click Through Rate) past year 2012?

To answer these questions, Fashionoffice uses the statistics by DoubleClick. The management solution DoubleClick for Publishers (DFP) co-provides technically the content which appears via inventory slots on Fashionoffice and it counts the impressions and clicks (method). The inventory slots run around the articles (such as around this article) and spread mainly editorial teasers (definition of the Fashionoffice inventory).
From 31 December 2011 until 31 December 2012, Fashionoffice reached into 195 countries and delivered 4.046.337 impressions via the magazine's inventory slots. Users clicked the mainly editorial teasers of the inventory in sum 6.365 times; from the Top 20 countries (after impressions), China, South Korea, and Indonesia deliver the highest CTRs. Most of the impressions reached Austria, US, the Netherlands, and Germany.
Inventory of Fashionoffice measured by DoubleClick, 31 Dec 2011 - 31 Dec 2012
195 Countries 4.046.337 Total Impressions 6,365 Total Clicks
Austria 17,50% CTR 0,20%
United States 14,63% CTR 0,11%
Netherlands 8,58% CTR 0,14%
Germany 8,26% CTR 0,10%
Italy 7,75% CTR 0,08%
France 6,80% CTR 0,04%
United Kingdom 5,55% CTR 0,10%
Spain 3,38% CTR 0,05%
India 1,50% CTR 0.29%
South Korea 1,38% CTR 0.51%
Canada 1,34% CTR 0.15%
China 1,27% CTR 0,86%
Brazil 1,06% CTR 0,32%
Australia 0,99% CTR 0,08%
Russian Federation 0,88% CTR 0,18%
Poland 0,81% CTR 0,19%
Mexico 0,78% CTR 0,22%
Turkey 0,72% CTR 0,21%
Indonesia 0,68% CTR 0,33%
Switzerland 0,66% CTR 0,17%


The data above include the results for the mobile site of Fashionoffice on fashion.at/mobile. The pages on fashion.at/mobile carry one Ad Unit which was viewed past year in 120 countries and is with 0,41% CTR one of the best clicked inventory placements of Fashionoffice (followed by 160x600 top right - CTR 0,33%, 728x90 top - CTR 0,32%, and the first 120x600 left - CTR 0,30% on Fashionoffice's cover pages like the first page of the channel collections for the web). The mobile site fashion.at/mobile contains exclusive articles, only published on this Fashionoffice channel and promoted with editorial teasers on the inventory slots on Fashionoffice's web pages too.
Inventory of the mobile site of Fashionoffice on fashion.at/mobile
measured by DoubleClick, 31 Dec 2011 - 31 Dec 2012
120 Countries 23,095 Total Impressions 94 Total Clicks
Austria
59,67% CTR 0,13%
United States
8,27% CTR 0,26%
Germany
2,80% CTR 0,31%
United Kingdom
2,45% CTR 0,35%
Brazil
1,61% CTR 0,00%
Italy
1,46% CTR 0,00%
China
1,39% CTR 2,80%
France
1,38% CTR 0,62%
Russian Federatlon
1,28% CTR 0,67%
India
1,06% CTR 1,22%

Source: Original article on http://www.fashionoffice.org/survey/2013/doubleclick1-2013.htm.

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