Top 10 (most popular, most viewed) Fashionoffice pages and clickrates in February 2013

Last month, generated on 1 March 2013 at 11.30 by Adsense, FeedBurner, and AddThis
The click-friendliest users came from Italy (Clickthrough Rate 45.84% on advertising - measured by Adsense), the FashionFeed item (generated via FeedBurner) about the music video for 'Freedom' by Anthony Hamilton & Elayna Boynton from Tarantino's 'Django Unchained' soundtrack was the most popular one during the last thirty days, and the editorial article about the work of a feminist artist on a fragrance bottle motivated the users most to share and click (tracked by AddThis).
Google Analytics (generated on 17 March 2013): The mobile page with the largest amount of pageviews (measured by Google Analytics, 1-28 February) is about the electronic-world fusion music of Beats Antique and their stage performances.

Google Analytics
The Top 10 requests according to Google Analytics on domains of Fashionoffice from 1 to 28 February 2013 on web and mobile pages are:

  1. confashion.com/ss2007/inhorgenta4-2007.htm
  2. confashion.com/ss2006/jiwonree6-2006.htm
  3. confashion.com/ss2007/galati6-2007.htm
  4. confashion.com/ss2007/garges6-2007.htm
  5. confashion.com/ss2007/generalmotors6-2007.htm
  6. confashion.com/ss2007/lenesecher5-2007.htm
  7. confashion.com/ss2007/philippplein4-2007.htm
  8. confashion.com/ss2007/puma3-2007.htm
  9. confashion.com/ss2007/schweitzberger5-2007.htm
  10. confashion.com/ss2007/venlai5-2007.htm

But which Fashionoffice articles with release date 2012 and 2013 were the most viewed between 1st and 28th February 2013?

Teaser: Fashionoffice promoted the articles (produced 2012 and 2013) for web and some of the mobile pages with teasers (image/text) on the inventory slots of Fashionoffice and via Trendletter. Source: Google Analytics, 1 - 28 February 2013. (Fashionoffice geography in 2012: 195 countries, measured on the domains of Fashionoffice.)
WEB MOBILE

Top 10 requests of editorial content which was produced in 2012 and 2013 for web:

  1. confashion.com/ss2013/hmaward1-2013.htm
  2. fashionoffice.org/culture/2013/kunsthausbregenz1-2013.htm
  3. fashion.at/mobile/2012/beatsantique10-2012.htm
  4. fashionoffice.org/collections/2013/maloja1-2013.htm
  5. fashion.at/mobile/2012/musicandsociety12-2012.htm
  6. fashionoffice.org/culture/2013/viennainsight1-2013.htm
  7. confashion.com/fw2013/burberry1-2013.htm
  8. fashionoffice.org/collections/2013/mango1-2013.htm
  9. confashion.com/ss2013/martinmargiela1-2013.htm
  10. fashion.at/mobile/2013/msmr1-2013.htm

Top 10 requested articles on pages which are adjusted for mobile usage:

  1. fashion.at/mobile/2012/beatsantique10-2012.htm
  2. fashion.at/mobile/2012/musicandsociety12-2012.htm
  3. fashion.at/mobile/2013/msmr1-2013.htm
  4. fashion.at/mobile/2012/iconapop12-2012.htm
  5. fashion.at/mobile/2013/hm1-2013.htm
  6. fashion.at/mobile/2013 /chelseawolfe1-2013.htm
  7. fashion.at/mobile/2013/rhythmmonks2-2013.htm
  8. fashion.at/mobile/2012/yangfudong12-2012.htm
  9. fashion.at/mobile/2012/aesop11-2012.htm
  10. fashion.at/mobile/2012/friends9-2012.htm

Adsense
Clickrates on Fashionoffice - last month, generated on 1 March at 11.30 by Google Adsense
Currently, Fashionoffice has opened two ad units for Adsense; 728x90 on the top of the magazine's pages and 336x280 (placement above the fold). During last month (30 Jan - 28 February 2013), Google Adsense tracked 55,261 Ad Requests and 7,379 Clicks; matched CTR 13.46%. The three click-friendliest countries in the statistics are Italy (Clickthrough Rate 45.84%), France (CTR 37.94%), Netherlands (CTR 19.85%).

FeedBurner
On 1 March 2013 (at 11.30), the Google FeedBurner statistics for the last 30 days from 30 January until 28 February 2013 calculated 3,846 views of 168 items, 16,326 clicks back to the site on 331 items.

On top of the FeedBurner/Fashion Feeds by Fashionoffice popularity ranking (views/clicks):

  1. #Music video for 'Freedom' by Anthony H…
  2. Glamour Magazine posts video where Mala…
  3. Live stream from #MBFashionWeek #NewYor…
  4. Review #music by 3-members band We Were…
  5. #Sony #Music shares the short film to t…

The most popular Fashionoffice articles in the FeedBurner ranking (views/clicks) are:

  1. The #costume design for Disney's new #m…
  2. Equipment for #aquaFitness; #swimsuits…
  3. #Sportswear that merges under- and oute…
  4. Pierre Cardin's #traveller of leisure;…
  5. #Fashion for #sports like Yoga, Zumba, …

AddThis
Top 10 shared/clicked articles in February on Fashionoffice (social media statistics by AddThis, generated on 1 March, 11.30):
The Content Trends, Service Trends and Viral Lifts* are generated by the AddThis tools on Fashionoffice pages. *Viral Lift: "Total percentage increase in traffic due to shares and clicks." (AddThis Analytics Glossary)

Content Trends (past month; generated on 1 March 2013, 11.30)
  Page (shares & clicks) Viral Lift
1

Beautyme: Feminism inspired artist and her work on a fragrance bottle
http://www.beautyme.com/fragrance/2013/ckone2-2013.htm

700%
2 Beautyme: Fitness in Austria; Insight by Fashionoffice publisher Karin Sawetz
http://www.beautyme.com/skin/2013/fitness2-2013.htm
800%
3 fashion.at/mobile: Interactive music visual stream of the album 'Amok' by Atoms for Peace...
http://www.fashion.at/mobile/2013/atomsforpeace2-2013.htm
67%
4 Fashionoffice: Dressing for 'Nuit de l'Amour' at Le Grand Bal in Vienna
http://www.fashionoffice.org/culture/2012/legrandbal11-2012.htm
400%
5 confashion: Rider outfits tested in London; cycling men's collection 'H&M for Brick Lane B...
http://www.confashion.com/ss2013/hm2-2013.htm
133%
6 Fashionoffice: Fashion inspired by mid-19th century literature; seen at Augustin Teboul Su...
http://www.fashionoffice.org/collections/2012/augustinteboul7-2012.htm
200%
7

Fashionoffice: Fashion that reflects urban life; upcyclers at the Berlin Fashion Week
http://www.fashionoffice.org/collections/2012/upcycling6-2012.htm

0%
8 Fashionoffice: X-Mas outfit presented by Irina Shayk
http://www.fashionoffice.org/collections/2011/intimissimi11-2011.htm
100%
9 Beautyme: Hair dressing and the observation of nature; Aveda for Kimberly Ovitz FW2013/14
http://www.beautyme.com/hair/2013/aveda2-2013.htm
300%
10 Fashionoffice: Fashion pieces and costumes at the new movie 'Stoker'
http://www.fashionoffice.org/culture/2013/stoker1-2013.htm?utm_source=twitterfeed&utm_medium=twitter&utm_campaig...
300%
Service Trends (past month; generated on 1 March 2013)
  Service Viral Lift
1

Address Bar

235%
2 Google+ Share 58%
3 Facebook 43%
  Twitter 25%
  Pinterest Pin It 3%
  PDFmyURL 100%
  LinkedIn 0%
  AOL Mail 0%
  Multiply 0%
  Google +1 0%
  Plaxo 0%
  Tumblr 0%
  Adifni 0%
  DesignBump 0%
  Gmail 0%
  StumbleUpon 0%

Source: Original article on http://www.fashionoffice.org/survey/2013/toptenonfashionoffice3-2013.htm.

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