LA HONG>>> deutsch - francais - italiano - the movie: interview/show
| LA HONG>>> deutsch - francais - italiano - the movie: interview/show |
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La Hong wins most valuable Pierre Lang Fashion Award ever With prizes totalling 26,420 euros, the Pierre Lang Fashion Award 2003 is one of the most valuable international fashion design awards
"Have
faith in the old to create the new."
___aktuelle Presseinfo Aug. 2003
La
Hong still has very close ties with his homeland of Vietnam.
It is impossible to divorce the Asian influence from the life, thoughts
and actions of this designer, who now lives in Europe,
in the capital of Austria, in Vienna. La Hong is convinced that anyone
who wants to create something new from the old must know himself, and
his roots, very well. To La Hong, the new can only emerge where the old
is honoured. It is in this area of conflict between the traditional
and modern that La Hong’s designs are born. Transposed into clothing, this philosophy is reflected not only in the Chinese symbols on the clothes, expressing the sayings of Confucius, but also extremely pragmatically in fabric and form. The fabrics are mainly layers of single colour raw silk, and silk chiffon decorated with almost pop art batik designs, echoing traditional Vietnamese costume. The showstopper is that these dresses, worked in the style of haute couture (all hand sewn) are reversible. The customary lining becomes a second dress. Often these “interfacings”, worthy of display, take centre stage in the form of cascade-like sculptures, as if drawing attention to the fact that this dress leads a double life. La Hong: Born 1967 in Saigon, Vietnam. In 1981 La Hong Nhut immigrated to Europe, Austria with his family. After leaving school and then studying technical drawing, he followed his heart and began to study drawing and fashion design. After successfully completing the course at Vienna’s oldest school of fashion in the Spengergasse, he spent time gaining experience in Vienna and also began to create fashion garments to his own designs. The competition: Applications are invited internationally, in 4 languages. More than 50,000 visitors from around the world visited the designer exhibition at www.fashion.at/pierre-lang. Almost 4,000 votes were registered. Fashion designers from France, Italy, Spain, Finland, USA, UK, Japan, Austria, Germany, Switzerland, Lithuania, Vietnam, China, India, the Philippines, Slovenia and Ghana took part in the competition. 42 pieces of exclusive designer jewellery were awarded to visitors. The panel of experts: Prof. Ingrid Loschek, lecturer in fashion technology from Munich; Cornelia Reinbacher, L´Oreal Austria; Peter Sechehaye, Sechehaye PR, Munich; Alina Zimmerhäckel, Wolford; Thomas Rottenberg, Standard; fashion expert Ariane Rhomberg; Dr. Gabi Schramel, Skills Group; Ken Krüger, Kenichi Public Affairs; Christine Muhr, Procter & Gamble Austria. Democratic online voting: Between 25th March and 27th June the public voted on www.fashion.at/pierre-lang to select the winner of the first prize. The 8 finalists (Testu, Michel Mayer, Andrea Unterberger, La Hong, Mario Rotersos, Dragana Rikanovic, Bernarda Doku, Eriko Tamura), their collections, brief biographies, and descriptions of their collections were displayed on the web site. Pierre Lang, the company: Pierre Lang, a leading brand in the field of designer jewellery, is an important member of the international fashion world. The company, employing more than 6,000 people in 8 European countries, is renowned for its innovative jewellery creations. Every design is developed and realised exclusively in-house at Pierre Lang. This success can primarily be ascribed to a wealth of ideas and creative power. Creativity needs encouragement and recognition in order to blossom. www.pierre-lang.com www.fashionoffice.org: Platform for international fashion culture. Magazine group www.fashion.at/, the very first online fashion magazine in 1996, is the Fashionoffice organisation’s co-operation partner. With 4 million page impressions per month, fashion.at/ is now one of the most important Internet fashion publications, being the number 1 site in the German-speaking area, and number 4 site internationally, for Google searches on “fashion”. For
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