3.217 interviews in Europe, USA and Asia during 2. and 3. quarter 2004 show a very clear picture of desires and expectations which are in very strong correlation with the media agenda. The youth is well socialized by the main style topics of the media. One of their central themes is sexiness.

Brief summary of the survey “Style Trends 2005”

field work period: 2. and 3. quarter 2004
survey method: 1. qualitative pilot study; 2. questionnaires in interactive online forms
method of sampling: random sample
sample: 3.217 interviewed individuals
universe: 563.628 active users per month of fashionoffice.org
demographics: facts & figures fashionoffice.org – fashion & lifestyle magazine - Europe – America - Asia
1996 very first online fashion magazine in German and English worldwide. International trends in fashion, art, luxury and beauty. Excellent ranked in Google, MSN and Yahoo. More than 9.000 exclusively produced international fashion & beauty stories and around 800 fashion & lifestyle movies.
contacts: page impressions/month: 8.752.385; visits/month: 1.205.966; unique visitors/month: 563.628
Europe: 55%; America: 28%; Asia: 15%; Australia/Africa: 2%
audience: women: 71,2%; 84,26%< 29 years
<14: 2,19%
14-19: 38,84%
20-29: 43,23%
30-39: 10,56%
40-49: 4,18%
50>: 1%
HHI: 48,5% > € 36.000.-; higher education: 63,4%; 22,1% professionals & opinion leader in fashion/beauty
source of demographics: fashion club survey, random selection; log files 2. and 3. quarter 2004
realization: trend research channel styleradar.com; Dr. Karin Sawetz, communication scientist; Dr. Josef Sawetz, media psychologist

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More information: fashionoffice.org, Dr. Karin Sawetz. Tel: +43.1.76985-101, E-Mail: home@fashionoffice.org