Top content of Fashionoffice in November 2009 (in comparison to July - October 2009)
Sources of the statistical data (ranking top content 1 to 30): Google Analytics
Date: 29 Oct - 29 Nov 2009
- Memorized data gain more attention
By comparing the high ranking pages from July, August, September, October and November 2009, Fashionoffice demonstrates that the ‘memorized’ articles from former years gain more attention by the internet and its users than most current content. And this despite the fact that new content is massively promoted on RSS Feeds, Mobile Sites, Trendletters, editorial teasers in the advertising slots, as well as through online and offline advertising.
In numbers: during the last month, solely the inventory pages (these are the pages that run with more than 90% teasers for new articles on Fashionoffice) had been delivered 798.000 times (Quantcast). In these numbers (>90% of 798.000 in 1 month) the contacts through RSS Feeds, Trendletters, Mobile Site and advertising on exterior media are not included. More than 4 million contacts during the last 5 months haven't changed the monthly statistics delivered by Google Analytics for high ranking pages. The most read articles on Fashionoffice tracked by Google Analytics are:
- 40% of the fashion.at users came in October 2009 from Pakistan On 30 November 2009, the traffic stats on Alexa.com show for the main domain of Fashionoffice (fashion.at) approximately the same distribution like in September 2009 (Pakistan is no longer the most important traffic source). Compare the keyword rankings on Alexa.com: May, Aug, Sept, Oct, Nov.
Reliability of the data: Fashionoffice’s technological premises are common practise
From the start (early 2006) and through the years of monitoring traffic and its effects on rankings in search engines by using measurements of third-parties (Google, MSN, Alexa…), Fashionoffice has checked constantly together with official authorities for internet security and administration the reliability of the data delivered by the server of Fashionoffice.org. The significant expansion of user traffic from Pakistan on the domain fashion.at was reported as suspected domain abuse on 30 October 2009 to Globat.com (Hosting Provider), Nic.at (Austrian Registry), and CERT.at (Computer Emergency Response Team Austria).
On 3rd Nov, the Austrian CERT has affirmed that the technical premises for the measurements are reliable. The domain fashion.at is free of abuse.
CERT mentioned some reasons for the domain's popularity boom during October 2009 in Pakistan:
- In Pakistan are many price dumping textile manufacturers who are on the search for inspiration and models for re-cutting. High traffic from Indonesia and Vietnam would fit to this assumption, argued CERT.
- Probably other fashion sites have been censored in Pakistan.
- Or, another popular media has referred to fashion.at.
- Probably one page has become so popular that it was sent by email.
The consequences: Online reality is constructed of unprogressive data
Editorial media are opinion makers and cultural chroniclers. Therefore, they have ever been used to conserve historical memory and build contemporary consciousness. “In times of a media like the internet this important function is obviously grounded on unprogressive data that causes a ‘reactionary’ view on today’s world, users – private and business - have to get aware how the reality is constructed online. The memorization of data has become already a bias in our ‘real’ world. The democratic process of building opinions has to be monitored and analyzed by the appropriate sciences with the aim to elaborate new communication theories based on these new aspects of the media reality of today,” Dr. Karin Sawetz, publisher Fashionoffice.org. Read more about the The ‘Memorized-Data’-hypothesis.
ORANGE Correlations with the most current content of the top positions 1 to 10 are signified with orange letters. The most current content is represented in the Trendletters:
Nov 2009 - I: Fashion view on history
Nov 2009 - II: Fashion Cities
Nov 2009 - III: Fashion video styles
Nov 2009 - IV: Fashion & Music
GREEN Correlations with additional content which was written in the year 2009 are signified in the top positions 1 to 30 with green letters. The content from the year 2009 is promoted on the cover pages of the magazine, the RSS Feeds, the mobile site, the Trendletters and through editorial teasers, running in the advertising slots of the magazine on all domains. Older content can be reached by using search engines or through the chronological indexes of the several channels.
Domains www.fashionoffice.org / www.fashion.at
(both domains are directed to the same webspace):
Note: The URL Fashionoffice.org appears through the keyword analysis on Alexa.com much more international, although both domains (fashion.at/Fashionoffice.org) are directed to the same space: May, Aug, Sept, Oct.
Please find more data about high ranking pages between 25 August 2008 to 25 January 2009 on fashionoffice.org/survey/2009/pagesused2-2009.htm and keywords used by the users to reach Fashionoffice fashionoffice.org/survey/2009/keywords1-2009.htm.