Top content of Fashionoffice in September 2009 (in comparison to July - August 2009)
Sources of the statistical data (ranking top content 1 to 30): Google Analytics
Date: 29 Aug - 29 Sept 2009
Result: Memorized data gain more attention
By comparing the high ranking pages from July, August, and September 2009, Fashionoffice demonstrates that the ‘memorized’ articles from former years gain more attention by the internet and its users than most current content. And this despite the fact that new content is massively promoted on RSS Feeds, Mobile Sites, Trendletters, editorial teasers in the advertising slots, as well as through online and offline advertising.
Reliability of the data: Fashionoffice’s technological premises are common practise
From the start (early 2006) and through the years of monitoring traffic and its effects on rankings in search engines by using measurements of third-parties (Google, MSN, Alexa…), Fashionoffice has checked constantly together with official authorities for internet security and administration the reliability of the data delivered by the server of Fashionoffice.org.
The consequences: Online reality is constructed of unprogressive data
Editorial media are opinion makers and cultural chroniclers. Therefore, they have ever been used to conserve historical memory and build contemporary consciousness. “In times of a media like the internet this important function is obviously grounded on unprogressive data that causes a ‘reactionary’ view on today’s world, users – private and business - have to get aware how the reality is constructed online. The memorization of data has become already a bias in our ‘real’ world. The democratic process of building opinions has to be monitored and analyzed by the appropriate sciences with the aim to elaborate new communication theories based on these new aspects of the media reality of today,” Dr. Karin Sawetz, publisher Fashionoffice.org. Read more about the The ‘Memorized-Data’-hypothesis.
ORANGE Correlations with the most current content of the top positions 1 to 10 are signified with orange letters. The most current content is represented in the Trendletters:
Sept 2009 - I: Following rules in beauty and fashion, or not?
Sept 2009 - II: Fashion seen on phones, ears, dogs, scooters, feet...
Sept 2009 - III: Nature & men's wear, shoes, cosmetics; Juggling with design-rules
GREEN Correlations with additional content which was written in the year 2009 are signified in the top positions 1 to 30 with green letters. The content from the year 2009 is promoted on the cover pages of the magazine, the RSS Feeds, the mobile site, the Trendletters and through editorial teasers, running in the advertising slots of the magazine on all domains. Older content can be reached by using search engines or through the chronological indexes of the several channels.
Domains www.fashionoffice.org / www.fashion.at
(both domains are directed to the same webspace):
Note: The URL Fashionoffice.org appears through the keyword analysis on Alexa.com much more international, although both domains (fashion.at/Fashionoffice.org) are directed to the same space: May, Aug, Sept.
Geography: Uniques in % (one month; Quantcast 30 Sept 09) United States 23.27 Germany 7.62 Austria 6.42 United Kingdom 5.78 Korea, Republic of 4.90 Canada 2.77 Netherlands 2.36 China 2.19 Italy 2.35 India 2.08 Australia 2.07 France 2.03 Brazil 1.45 Russian Federation 1.40 Thailand 1.34 Turkey 1.33 etc.
Please find more data about high ranking pages between 25 August 2008 to 25 January 2009 on fashionoffice.org/survey/2009/pagesused2-2009.htm and keywords used by the users to reach Fashionoffice fashionoffice.org/survey/2009/keywords1-2009.htm.