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fashionoffice - magazine search articles get the trendletter

Fashionoffice tracked by the most elaborated tools online in Oct 2009

Sources of the statistical data: Google Analytics, Quantcast, Alexa (compare the rankings May, Aug, Sept, and Oct)
Date: 30 October 2009

Result: On 30 October 2009, Alexa.com shows that most of the fashion.at-users (approximately 40%) come from Pakistan. (Fashion.at and Fashionoffice.org are directed to the same webspace.) Compared to the data from 30 Sept 2009 (ca. 40% from Germany and Austria), is this one of the most significant changes in the statistics. The high ranking of Pakistan in Alexa started in mid October 2009.

Important note: From the start (early 2006) and through the years of monitoring traffic and its effects on rankings in search engines by using measurements of third-parties (Google, MSN, Alexa…), Fashionoffice has checked constantly together with official authorities for internet security and administration the reliability of the data delivered by the server of Fashionoffice.org. The significant expansion of user traffic from Pakistan on the domain fashion.at was reported as suspected domain abuse on 30 October 2009 to Globat.com (Hosting Provider), Nic.at (Austrian Registry), and CERT.at (Computer Emergency Response Team Austria).

On 3rd Nov, the Austrian CERT has affirmed that the technical premises for the measurements are reliable. The domain fashion.at is free of abuse.

CERT mentioned some reasons for the domain's popularity boom in Pakistan:

  • In Pakistan are many price dumping textile manufacturers who are on the search for inspiration and models for re-cutting. High traffic from Indonesia and Vietnam would fit to this assumption, argued CERT.
  • Probably other fashion sites have been censored in Pakistan.
  • Or, another popular media has referred to fashion.at.
  • Probably one page has become so popular that it was sent by email.

Google Analytics: the most viewed pages in July 2009, Aug 2009, Sept 2009, Oct 2009

Alexa.com
(compare the Alexa ranking from May 2009, Aug 2009 with the most viewed pages in July, Aug, Sept)

Note: The URL Fashionoffice.org and fashion.at are directed to the same webspace.

Alexa.com about 'Traffic Rank': "The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach)." Source: www.alexa.com/help/traffic_learn_more

On 30 October 2009, Alexa.com shows that most of the fashion.at-users (approximately 40%) come from Pakistan. Compared to the data from 30 Sept 2009 (ca. 40% from Germany and Austria), is this one of the most significant changes in the statistics. The high ranking of Pakistan in Alexa's ranking for fashion.at started in mid October 2009.

30 Oct 2009 30 Sept 2009
  • 27.4% Germany
  • 14.1% Austria
  • 11.7% United States
  • 2.4% France
  • 43.9% OTHER

On 30 October 2009, Alexa.com tracks that most of the users of the URL Fashionoffice.org come from Hungary. Compared to Alexa.com from 30 September 2009, the US and UK users (50%) are not listed.

30 Oct 2009 30 Sept 2009
  • 35.0% United States
  • 15.0% United Kingdom
  • 50.0% OTHER

KEYWORDS

Note: The URL Fashionoffice.org appears through the keyword analysis on Alexa.com much more international, although both domains (fashion.at/Fashionoffice.org) are directed to the same space.

 

 

 

 

Quantcast.com tracks the inventory pages of Fashionoffice:
Inventory (impressions of 728x90, 120x600, 300x250, 200x200, 120x240, 120x90)*
*Data are measured on the ad pages of Fashionoffice.org and its special channels (fashion.at, beautyme.com, confashion.com, FashionAvigator.com, styleradar.com, beautyradar.com) only. Not all content pages are carrying inventory. The inventories of the Fashion Feeds or the Mobile Site are not included. The eMail-Trendletter has no inventory slots.

Country
Uniques %
United States 23.27
Germany 7.62
Austria 6.42
United Kingdom 5.78
Korea, Republic of 4.90
Canada 2.77
Netherlands 2.36
Italy 2.35
China 2.19
India 2.08
Australia 2.07
France 2.03
Brazil 1.45
Russian Federation 1.40
Thailand 1.34
Turkey 1.33
...  

 


FASHIONOFFICE INSIGHT:
Oct 2009
Sept 2009
Aug 2009
July 2009
June 2009
May 2009
Apr 2009
Mar 2009
Feb 2009
Jan 2009
Dec 2008
Nov 2008
Oct 2008
Sept 2008
Aug 2008


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