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STYLE TRENDS 2009 (1 Aug 08 - 15 April 09)
STYLE TRENDS 2008 (15 March 08 - 1 Aug 08)
STYLE TRENDS 2008 (1 July 07 - 9 March 08)
STYLE TRENDS 2007 (11 Aug 06 - 31 July 07)
STYLE TRENDS 2006 (30 Aug 05 - 13 Oct 06)
STYLE TRENDS 2005 (Mar 05 - Sept 05)
STYLE TRENDS 2005 (Sept 04 - Mar 05)
STYLE TRENDS 2004 (Mar 04 - Sept 04)

 

 











fashionoffice - magazine search articles get the trendletter


STYLE TRENDS by fashionoffice
survey about desires and trends of fashion and beauty addicted online users


universe:

Europe 61,327%; Americas 21,410%; Asia 14,101%; Oceania 2,305%; Africa 0,854%
demographics: audience profile of fashionoffice.org

field work period: 27 Dec 2003 - 15 April 2009
sample: 23.677 interviewed individuals


survey method:

1. qualitative pilot study with open questions to identify the main trends and desires
2. quantitative research with interactive online questionnaires

method of sampling: random sample
last data interpretation: 15 April 2009

realization:
trend research channels
styleradar.com
, beautyradar.com



Additional Statistical Data: magazine fashionoffice.org

Where do fashion people come from to read Fashionoffice?
It became obvious that the users are reaching editorials mostly not from Fashionoffice's coversites or RSS, mobile sites...


High-ranking pages on Fashionoffice
During the last six months Fashionoffice has monitored the interest of users with Google Analytics. The research on the favorite pages viewed by the users between 25 August 2008 and 25 January 2009...

Fashionoffice publishes new statistical data about the circulation
From 25 August 2008 to 25 January 2009 Fashionoffice has collected new statistical data about the magazine’s circulation by using Google Analytics on a third-party standard server>

Keywords used by the users to reach Fashionoffice
The Google Analytics results of the keywords used by the users to reach Fashionoffice over the last six months are an indicator for the interest selected themes/labels evoke online>

 

SEX Special: Instant Survey mid October - mid December 2007 (details)

female 64%
63,2%
male 36%
36,8%
AGE compare the data with Eurostat Statistics, Internet Usage in Europe


Preliminary median age 1 Aug 08 - 15 April 09: 23,355

15 March 08 - 1 Aug 08: 23,882 (standard deviation 8,573)

1 July 07 - 9 March 08: 24,98 (standard deviation 9,974)

< 1 4 2,605%
1,754%

2,691%
1,9%

2,819%
2,19%
14-19

29,967%
29,149%
27,680%
27,5%
41,490%
38,84%

20-29 49,185%
45,748%

44,683%
40,4%

39,029%
43,23%
30-39 10,749%
11,605%

13,907%
16,4%

10,407%
10,56%
40-49

6,188%
7,017%
7,716%
8,5%

4,078%
4,18%

5 0 > 1,302%
4,723%

3,319%
5,3%

2,180%
1%
Themes Median age ("test your trendiness in..."):

 

WORK IN PROGRESS!

Last year we could not offer you the median age for all of the themes. As you can see not enough Fashionistas have entered their age into very good visited instant profiling tests (>next table). Technicians have checked our systems; they are running in the standardized framework. We are working on an explanation for the new behaviour of the Onliners.

actress 20,69
23,32
mobile phone not enough data
21,83
24,23
designer

not enough data
23,59
25,28

shoes not enough data
23,98
25,80
lip color 22,15
24,64

27,11
hair cut

25,88
24,05

hairstyle 20,11
24,74
25,84
internet sources 21,878
source of inspiration
(media usage)

not enough data
21,92
25,00
25,64

personal style

not enough data
24,07
25,03

24,56

fashionistas city

not enough data
not enough data
25,73
25,45

men's style

23,33
24,93

27,41
24,35

fragrances, perfumes

27,54
30,90

subject to speak about

not enough data
21,93
28,69
26,84

astrology 28,76
29,63

27,21
Theme Interest ("test your trendiness in..."):
Primarily instant profiling tests on the themes clothing (shoes, designer), style (personal style, men's style), fashionistas cities have been chosen by the Internet Fashionistas.
shoes 20,481%
personal style 19,647%

fashionistas city

11,770%

men's style

10,410%
designer 7,661%
hairstyle 6,209%
astrology 5,931%

subject to speak about

3,367%

fragrances, perfumes

2,934%
actress 2,718%
mobile phone 2,625%
lip color 2,564%
source of inspiration
(media usage)
1,606%
CLOTHING SIZE

small

32% 32 %
medium 52% 42%
large 16%
26%
INTERNET COMMUNICATION

Where do Fashionistas get the trendiest information about fashion, design, beauty on the Internet? They have chosen as the trendiest online source for their personal style...

Online-Publications like magazines, daily news, ...

50%

Communities, Blogs 32,5%
Online-Shops 17,5%
INSPIRATION FOR THE PERSONAL STYLE

The Internet is the big looser in this voting about the trendiest inspirations for the personal style. Once the media with the greatest authenticity for Fashionistas' style went behind the top-position to the 5th place!

Fashion people prefer to get inspired on the street, by art, design, and by 'me, myself'.

What has changed the behaviour of the users in the last months? Let's remember the results of the last voting: the online users had a strong active - interactive - approach to the creation of their own style: three of the five first ranked items "Internet", "myself", and "friends" are sources determined by the user himself and change in the moment he interacts.

Now, it looks like as if the users had left the interactive field: on the street they can watch others - but normally don't interact. The inspiring sources art, design won't react either. The only 'interactive' position in this ranking that left is 'me, myself'.

Do the users become weary of bringing in their own energy? An indicator for this assumption is that the active media Internet lost while in the same time passively useable media like TV or printed magazines grew.

street

20,83%
16%
8,7%
27,4%

art, design

16,67%
6%

design 3,4%
art 2,3%

me, myself

16,67%
14%
26,1%
3,6%

printed magazines

16,67%
14%
17,4%
21,1%

Internet

8,33%
18%
21,7%
14,9%

tv

8,33%
2%
8,7%
6,2%

friends

4,17%
12%
5,4%

music

4,17%
8%
4,3%

shops

4,17%
10%
13%
10,2%

celebrities 1,6%
other media 3,8%
MOVING THROUGH THE CITY

The trendiest styles for moving from one place to another in capital cities are...

public transportation

43,75%

motor bike, scooter 31,25%
bicycle 12,50%
car 12,50%
MOBILE COMMUNICATION

Have you ever got a boring call from a phone company about the usage of your mobile? Perhaps there have been too many interviews about mobile communication in the last years, because the Online Fashionistas are not willing to speak about their phones any more.

Results from 1 July 07 - 9 March 08:
Multimedia Messaging Services (MMS) are the trendiest extra usage of mobile phones. Photo is still the trendiest extra usage of the mobile phone, followed by good old SMS, and on 3rd place music. Writing SMS and video became trendier in the last months; watch TV lost many percentages. This is a vote for running pictures, but perhaps against timed entertainment.

photo 31,9%
35,1%
write SMS 23,4%
14,3%
music 21,3%
22,6%
video 10,6%
7,7%
watch TV 8,5%
17,3%
listen radio 4,3%
3%
SUBJECT TO SPEAK ABOUT

Since around one year the preferred subjects to speak about constantly change from romantic and spiritual themes like love, religion, peace to the magazine's core themes: fashion, clothes, style, art, culture, design and music. 'Self realization' and the subject 'sex' became more important.

The stronger focus on speaking about 'fashion, clothes' could be explained with better working search engines and the growing understanding of users to find specific information; such as information about fashion at Fashionoffice. It's the nature of the internet to minimize continuously the spreading losses or time for searching with the help of the users themselves while they are interacting with the media - the internet is ‘learning’ the users’ behaviour.

fashion/clothes, style
(until 1 Aug 08 fashion/clothes, accessories)

23,08%
34,82%
23,6%
18,8%

art, culture
(until 1 Aug 08 "art")

15,38%
6,85%
5,6%
8,1%

design

11,54%
5,65%
9,7%
9,1%

music

11,54%
5,36%
5,6%
7%

movies

7,69%
2,08%

politics

7,69%
0,89%
6,9%

self realization 7,69%

sex

7,69%
4,17%
25%
23,1%

health, beauty
(until 1 Aug 08 "health")

3,85%
4,46%
2,8%
6,5%

sport 3,85%
love

0%
 10,12%
5,6%
9,7%

books

0%
3,27%
2,2%

boys

0%
2,68%
1,4%
1,6%

peace

0%
2,08%
8,3%
2,2%

hair

4,46%
2,8%
2,7%

religion

0,30%
1,6%

other

12,8%
2,8%
7,4%

ZODIAC

In the voting of the internet fashionistas about the fashion qualities of zodiac signs, VIRGO gets the highest consensus: it stands for the pedantic one, everything has to fit together. AQUARIUS and LEO are the trendsetter, the early adopter of the must haves; LEO loves exclusivity, wears only top labels and best quality. SAGGITARIUS has the fewest votes for the fashion qualities "pedantic" and "exclusive". PISCES, AQUARIUS, and GEMINI are the signs which are attributed to creativity; TAURUS and CANCER are seen as the comfortable ones.

The zodiac signs of the fashionoffice.org users:

Capricorn

7,796%
7,570%
7,930%
8,09%

Aquarius

8,245%
8,517%
9,284%
8,09%

Pisces

10,494%
10,567%
9,477%
8,21%

Aries

7,196%
7,255%
6,769%
6,94%

Taurus

7,046%
7,097%
6,382%
8,03%

Gemini

9,445%
9,463%
10,251%
8,57%

Cancer

7,496%
7,728%
8,123%
8,87%

Leo

9,745%
9,463%
9,671%
7,66%

Virgo

6,446%
5,993%
5,415%
9,29%

Libra

8,695%
9,148%
8,897%
9,11%

Scorpio

8,845%
8,675%
8,704%
9,17%

Saggitarius

8,545%
8,517%
9,090%
7,91%

TRENDIEST DESIGNER/LABEL for Casual, Glamour, Unique

The Internet Fashionistas have tested their trendiness in design and have chosen the trendiest designer/label for the following 3 styles: Casual, Glamour, Unique.

CASUAL  
Alexander McQueen

6,85%
6,1%

Anna Sui 1,37%
5,6 %
Armani 4,11%
7,1%
Calvin Klein 20,55%
14,1%
Chanel 2,74%
3,0%
Christian Dior 1,37%
3,0%
Dolce & Gabbana 1,37%
6,1%
Gucci 5,48%
3,0%
John Galliano
1,37%
1,5%
Marc Jacobs 9,59%
6,6%
Prada 1,37%
2,5%
Roberto Cavalli 0%
0,5%
Stella McCartney

2,74%
11,1%

other

41,1%
29,8% (Chloe, Paul Smith, Miu Miu, Kenzo,...)

GLAMOUR  
Alexander McQueen

4,17%
4,5%

Anna Sui 0%
2,5%
Armani 0%
4,5%
Calvin Klein 1,39%
3,0%
Chanel 8,33%
8,1%
Christian Dior 5,56%
11,1%
Dolce & Gabbana

6,94%
7,6%

Gucci 9,72%
3,5%
John Galliano
2,78%
2,0%
Marc Jacobs

2,78%
2,0%

Prada 5,56%
4,5%
Roberto Cavalli 8,33%
5,1%
Stella McCartney 1,39%
1,5%
other 43,06%
39,9% (Philipp Plein, Marcela Calvet, La Hong, Versace, Vera Wang, Balenciaga,...)
UNIQUE  
Alexander McQueen 13,89%
9,1%
Anna Sui

4,17%
6,1%

Armani

8,33%
3,5%

Calvin Klein

1,39%
1,5%

Chanel

4,17%
2,0%

Christian Dior

0%
1,5%

Dolce & Gabbana

2,78%
5,6%

Gucci

6,94%
4,0%

John Galliano

11,11%
8,6%

Marc Jacobs

4,17%
4,0%

Prada

4,17%
6,1%

Roberto Cavalli

1,39%
1,5%

Stella McCartney

5,56%
2,0%

other

40,28%
44,4% (Yves Saint Laurent, Vivienne Westwood, Philip Treacy,
Matthew Williamson, Comme des Garçons, Noki, Michael Ball (Rock & Republic), ...)

TREND LEADING DESIGNERS 2004-2007

Though a higher diversity of designers/design labels in this year's voting, Alexander McQueen is still the favorite trend leading designer, D & G (in 2006 on 3rd place) is in 2007 on the 2nd place, followed by Prada on 3rd place. Alexander McQueen represents the rebel in fashion with strong influences of Punk and Gothic. Dolce & Gabbana's fashion can be described as "theatralic Noble-Hippie" look, Prada's fashion as "intellectual retro-style".
Gucci and Hugo Boss become more fashionable than the year before. The most important new labels in this voting for the creation of trends are Chanel, Anna Sui, Stella McCartney (all three have been named by the users in last year's voting).

Results of open questions:
The internet fashionistas named (in open questions) following designers/design labels as additional trend leaders: Rick Owens, DKNY, Dries Van Noten, Valentino, adidas, Burberry, Converse All Stars, Day, Birger et Mikkelsen, Mango, Tsumori Chisato, Karim Rashid, Comme des Garçons, Issey Miyake, Martin Margiela, Helmut Lang, ...
Bags (Chloe, Chanel), shoes (Prada), sunglasses are the most important Must Haves of the ones who voted for the trend leading designers.
The trend leading musicians of the design experts are Madonna, Beyoncé and Gwen Stefani.

Alexander McQueen

9,8%
15,9%
14,9%
17,81%

Anna Sui

3,9%

Arkadius

0,3%
1,7%

Armani

4,7%
8,7%

7,6%
6,43 %

Balenciaga

2,8%

Betsey Johnson

2,2%

Calvin Klein

3,7%
4,6%
3,8%
3,42%

Chanel

5,7%

Chloe

2,5%

Christian Dior

5,2%
7,3%
7,3%
4,11%

Christian Lacroix

1,4%
2,5%

Custo Barcelona

1,4%

D & G

7,7%
9,2%

9,9%
9,59%

Gucci

5,7%
4,7%
7,6%
6,85%

Hedi Slimane

1,8%

Helmut Lang

2%
3,1%
3%

Hugo Boss

2,3%
2,1%

Jean Paul Gaultier

2,4%

John Galliano

3,3%
5,4%

4,2%
4,8%

Lagerfeld

2,5%
3,4%

4,2%
4,11%

Louis Vuitton

2,3%

Marc Jacobs

3,6%
9,3%

6,9%
12,33%

Michael Kors

1,8%
3%

3,4%
1,78%

Missoni

0,8%

Oscar de la Renta

0,4%

Prada

5,9%
6%

9,2%
6,16%

Raf Simons

0,5%

Roberto Cavalli

4,6%
5,8%

4,6%
5,48%

Stella McCartney

3,6%

Tom Ford

1,6%

Versace 2,8%
4,7%

6,5%
2,74%

Victor & Rolf

2,7%

Vivienne Westwood

1,8%

Zac Posen

1,8%

5 other designers 6,8%
FAVORITE BRANDS

The users named their favorite brands for sunglasses in 2005. In 2006 the six top-ranking brands have been in the voting: the favorite sunglasses are the ones with big label applications: Chanel is with 35,20% the favorite brand for sunglasses, on the second place D&G.

The favorite brands for hair care are Sunsilk and Wella. The luxury labels Sebastian, Nicky Clark and Marlies Möller are not so common. The favorite make-up is M.A.C, followed by Shiseido and Givenchy, the favorite brands for eye shadows are M.A.C, Lancôme and Biotherm. For their mascara the users prefer Lancôme, Ellen Betrix by Max Factor and Clinique. The Juicy Wear Duo by Lancôme is the favorite lip color, followed by Dior Addict and Lipcreme by Estée Lauder. For their fragrance the users choose ck one summer by Calvin Klein, Anais Anais by Cacharel, L'Instant de Guerlain.

In 2005 the fashionable internet user votes for Chanel sunglasses, cosmetics by M.A.C., and dessous by Victorias Secret. The favored brand for Jeans is Levis, for shoes Prada. Other brands in styleradar.com

SUNGLASSES Chanel 35,20%
32%
D & G 30,86%
29%
Ray Ban 14,66%
15%

Oakley
Swarovski
Silhouette

9,94%
5,23%
4,08%

HAIR CARE 5,2% Marlies Möller
7,2%
Nicky Clark
22,4%
Paul Mitchell
9,5%
Sebastian
27,8%
Sunsilk
27,8%
Wella
MAKE UP 10,05% Sensual Clone by Helena Rubinstein
9,27%
Terracotta Collection by Guerlain
4,38%
Decleor
43,04%
M.A.C
18,04%
Shiseido
15,20%
Givenchy Le Makeup
EYE SHADOW

11,49% Divinora by Guerlain
22%
French Riviera by Lancôme
13,66%
Skin Loving Colors by Biotherm
37,88%
M.A.C
3,10%
 Juvena
11,80%
Make up for ever

MASCARA

19,32% Ellen Betrix by Max Factor
5,15%
Biotherm
17,52%
Clinique
16,75%
Estée Lauder
33,50%
Lancôme
7,73%
Helena Rubinstein

LIP COLOR

7,84% Lipcote
27,73%
Dior Addict
13,16%
Lipfinity by Ellen Betrix
35%
Juicy Wear Duo by Lancome
14,28%
Lipcreme by Estée Lauder
1,96%
Trucco by Sebastian

FRAGRANCES

32,15% ck one summer by Calvin Klein
7,57%
Eau d'Été by Cerruti
25,42%
Anais Anais by Cacharel
14,47%
Paul Smith London
20,37%
L'Instant de Guerlain

COSMETICS

M.A.C
Clinique
Calvin Klein

27%
26%
17%
DESSOUS
VictoriasSecret
H & M
Versace
33%
26%
19%
JEANS

Levis
Gucci
Calvin Klein
42%
15%
14%
OUTFIT

Zara
GAP
Marc Jacobs
30%
21%
20%
SHOES Prada
Puma
Sergio Rossi
38%
33%
11%
MUST HAVE: SHOE STYLE for Jeans, Mini-Dress, Long Skirt

The Internet Fashionistas tested their trendiness in Shoe Style and voted for the absolute Must-Haves for Jeans, Mini-Dress, and Long Skirt.

The High Heel Boots are no longer the favorite shoes for Jeans. Sportive Sneakers are the new number one for Jeans. The choice for comfortable shoes corresponds to the results of the voting about the trendiest style.

But Sneakers are obviously only a Must-Have for jeans; don't wear them with a Mini-Dress! The High Heel Boots even lost in the voting for the Must-Have for the Mini-Dress. Elegant Pumps are the favorite shoes for short dresses, skirts.

Flat Shoes are the overall winner in this voting: you can wear them to Jeans, the Mini-Dress and the Long Skirt. Stilettos constantly lost their trendiness in the votings during the last years: it seems as if the sinking popularity has stopped. Elegant Pumps are always a good choice.

JEANS  
Elegant Pumps 23,21%
19,0%
Flat Shoes 23,21%
22,7%
High Heel Boots 14,29%
23,8%
Sportive Sneakers 26,79%
22,2%
Stilettos 12,50%
12,3%
MINI-DRESS  
Elegant Pumps 35,29%
24,8%
Flat Shoes 35,29%
26,5%
High Heel Boots 17,65%
31,3%
Sportive Sneakers 0%
2,6%
Stilettos 11,76%
14,8%
LONG SKIRT  
Elegant Pumps 20,00%
23,4%
Flat Shoes 44,00%
41,1%
High Heel Boots

14,00%
15,6%

Sportive Sneakers 10,00%
6,2%
Stilettos 12,00%
13,7%
MUST HAVE: SHOES

The users voted for "sexy" shoes: high heel boots, stilettos, cute slip on shoes are the ingredients for the sexy look. Puma Sneakers are still with 19% the top must have's in 2006.

high heel boots 21,16%
17%
14%
Puma sneakers 19,32%
24%
24%
pumps 14,72%
15%
12%
shoes with square 4,90%
7%
8%
stilettos 15,03%
19%
22%
yellow flip flops 5,52%
7%
8%
cute slip on shoes 19,32%
12%
12%
Trendiest SHOES

The glamorous shoes with high heels are still the favorites. Brand new this year is that the internet fashionistas named the flat shoes explicitly as trendy shoes style.

elegant pumps 18,3 %
14%
40s elegant pumps 28%
romantic pumps 9 %
17%
romantic 70s pumps 20%
80s high heels 18%
glamourous sandals 9,9 %
30%
stilettos 9,6 %
bejewelled shoes 5,5 %
wedge shoes 8,9 %
high heel boots 12,3 %
10%
70s high boots 14%
punky boots

4,6 %
11%

10%

moonboots 2 %
flat shoes (ballerinas, espadrilles, sandals, boots ...) 7 %
futuristic slippers 7%
10%
sportive sneakers 12,9 %
12%
MUST HAVE: CLOTHES

In sum the well dressed online fashion user focuses strongly on the body. It's more important to wear well-fitting jeans, preferably vintage. And even the 3rd and 4th place signify the body consciousness of the users: the sexy dress and the mini skirt are important must haves.

colorful stockings 3,41%
5%
6%
disco stripe 1,83%
1%
2%
sexy dress 14,69%
14%
mini skirt 10,49%
14%
19%
paper denim jeans 7,08%
9%
10%
perfect fit jeans 37,27%
29%
32%
slogan T-Shirt 5,51%
9%
8%
vintage jeans 19,68%
19%
22%
MUST HAVE: ACCESSORIES

The favorite accessories are still big sunglasses with a vintage handbag or Prada bag. Piercing is less important.

big sunglasses 30,33%
23%
26%
mp3 player 17,13%
18%
17%
piercings 3,08%
6%
4%
portable computer 3,93%
6%
3%
Prada bag 16,01%
15%
16%
red shawl 4,49%
5%
4%
vintage handbag 21,91%
23% 26%
croco 3,08%
4%
4%
MUST HAVE: MATERIAL

Since 2004 the comfortable and practicable cotton is the most favoured material. In 2006 the votes for cotton increased and can be partly explained by the dominant importance of jeans. Cotton is followed by silk and chiffon. Similar to the must haves in clothes (and even shoes), the users vote first of all for “sexy” items: seductive fabrics, which present the body with its sexy lines and curves and let the skin shine through (41,83% in sum for silk, jersey, chiffon). Since 2004 fur becomes more and more important. Stiff falling taffeta is on the last place.

chiffon 14,94%
16%
16%
cotton 35,05%
26%
25%
fur 7,60%
6%
5%
jersey 8,69%
9%
14%
leather 7,88%
11%
13%
silk 18,20 %
20%
16%
taffeta 1,35%
3%
2%
wool 6,25%
9%
9%
MUST HAVE: HAIR CUT

The trend for long curly hair is replaced by straight long hair. In the period from 1st August 2008 until 15 April 2009 'straight long hair' was with 22,35% of the votes the most favored hair cut, followed by 'Layers' and 'long curly hair'.

Long hair and straight instead of curly (even if the hair is short) is the most favored look.

straight long hair

22,35%
16,67%

Layers 20%

long curly hair

18,82%
27,08%

Bob

12,94%
18,75%

straight short hair

11,76%
22,92%

short curly hair

8,24%
4,17%

updo

5,88%
10,42%

MUST HAVE: HAIRSTYLE

The Internet Fashionistas tested their trendiness in hairstyle and voted for the favorite brands in hair care: L'Oreal is the brand with the most votes. Additional to the voting the users named (in open questions): Dove, Vidal Sassoon, Pantene Pro-V, Nivea, Origins, Head & Shoulders,...

The favored hair styles are: long hair ("wavy", curled, straightend), followed by bob, and short hair. Curls and soft waves are preferred.

L'Oreal 30,8%
Paul Mitchell 13,3%
The Body Shop 11,2%
Wella 11,2%
Schwarzkopf 7%
Aveda 5,6%
Garnier 5,6%
Marlies Möller 4,9%
Sunsilk 4,2%
Sebastian 3,5%
Nicky Clark 2,8%
PERFUMES/FRAGRANCES

The users of fashionoffice.org tested their trendiness in fragrances and have chosen the favorite brands for perfumes/fragrances: fresh scents for day wear - best combined with a casual style - have won! Calvin Klein, DKNY, and Armani are the favorite brands for perfumes/fragrances.

Calvin Klein 22,2%
DKNY 17,5%
Armani 12,7%
Moschino 11,1%
Guerlain 7,9%
Hugo by Hugo Boss 7,9%
Lacoste 6,3%
Bond Nr 9 3,2%
Chloé 3,2 %
Paul Smith 3,2%
Cacharel 1,6%
Patou 1,6%
Tommy Bahama 1,6%
LIPCOLORS/CARE

The users of fashionoffice.org tested their trendiness in lipcolors with care and have chosen the favorite brands for lipcolor: glamorous Dior lipcolors are still preferred, followed by fashionable MAC.

Fashionistas have named additional lipcolors to the ones of the voting, such as Anna Sui, Chanel, Labello, ...

Dior 26,47%
33,0%
M A C 23,53%
27,0%
Lancôme 11,76%
7,9%
Nivea 5,88%
7,9%
Guerlain 2,94%
6,3%
Vichy 2,94%
6,3%
Clinique 11,76%
4,8%
Esteé Lauder 11,76%
3,2%
Ellen Betrix 2,94%
1,6%
La Roche-Posay 1,6%
MUST HAVE: COSMETICS

The trend in cosmetics is very consistent: a natural, vital and healthy appearance is the beauty ideal of the users: in 2006 natural make-up increased in the same way as green eye shadow and vibrating colors became less important. The "golden shimmer" brings glam to the users face and body. “Nice hair” is ranked on the second place of the beauty must haves. "Beautiful teethes" are still important for the favored look.

beautiful teethes 9,97 %
13%
14%
Dior nailcolor rose 4,04 %
4%
2%
golden shimmer 10,24 %
7%
9%
green eye shadow 4,04 %
9%
8%
natural make up 36,11 %
24%
23%
nice hair 24,25 %
25%
24%
shimmering lipstick 8,62 %
11%
11%
vibrating colors 2,69 %
7%
9%
Trendiest FACE STYLE 2006
Even in summer 2006 the natural, nude look is the favorite face style. The importance of face styling as a part of personal "art-work" becomes in 2006 more important.
mysterious dark eyes, deep red lips 17%
natural, nude look 55%
meaningful calligraphy eyes, shiny lips 28%
Trendiest FACE STYLE 2005

The users decided that the natural, nude look is the favorite face style in summer 2005.

eyes in pastel, glossy lips 34%
natural, nude look 49%
intense pop art colors 17%

ARE YOU A BEAUTY PRINCESS? (SPECIAL: Beauty-Game in fashionoffice.org)

Around 50% of the fashionistas are "Physical Beauties". From the 3 most important factors of beauty: physis, psyche and care, they have chosen the physical factor sport to be most important for them.
"Holistic Beauties" use different products (depending on weather, hormones, etc.) for their skin. They know about the importance of love and happiness for their beauty and health, and take care of their nutrition.
11,5% are "Natural Beauties". They believe that their beautiful look is a gift of mother nature. But they know how to stay beautiful: skin care and healthy nutrition is very important for this group. 30,7% of all users have to work hard to become beauty princesses.

Physical Beauty

44,3%

Holistic Beauty

13,5%
Natural Beauty 11,5%
MUST HAVE: STYLE

„An open mind“ is the most important (life)style for the users of online fashion & lifestyle information and entertainment sources and reflects their individual philosophy. Other high ranked styles of personal philosophies and concepts of living are “romantic“ and increasingly "comfortable"; a trend which fits perfectly in the upcoming "casual look" (take a look at the voting results of "Personal Style"). "Romantic", "passion" and "zest" - three items which express a very emotional and devoted lifestyle - became less important.

60ies revival 9,01%
11%
14%
a clear conscience 9,56%
6%
5%
an open mind 28,14%
29%
28%
comfortable 14,20%
12%
12%
dancehall bhangra 5,73%
4%
5%
passion 13,66%
16%
14%
romantic 14,75%
15%
16%
zest 4,91%
7%
8%
Personal STYLE

The voting of this field period shows that the trendiest personal styles are Vintage, Classic, Unique and Glamour.

Male :: Female fashion
The results are congruent with the trendiest Men's Style in the positions Vintage and Classic. The 'star'-appearance - connoted with Unique and Glamour - is attributed this year much more closely to females. This circumstance is even reflected in the spring/summer 2009 fashion by the accentuation of female forms with sculptured or voluminous skirts which are taking more room than clothes did the years before. Women's wear becomes this summer season 09 obviously more different to men’s wear.

Additional styles - named in an open question - are Minimal and Urban.


Since the voting 1 July 07 - 9 March 08 we are not asking if "stylish, trendy" or "chic" are the trendiest personal styles, because these answers say nothing. Stylish, trendy, chic are named as the most important words in the open question but don't explain the own personal style. They can be used by the ones who have no concrete idea about the own personal style or by the ones who are switching between different styles.

comfort

5,19%
13,58%
2,6 %
1,4%

vintage

18,18%
12,35%
8,8 %
10,3%
18,1%
22%

romantic

6,49%
11,11%
4,4 %
7,6%
10,6%
10%

casual

6,49%
9,88%
9,2 %
16,2%
12,8%
8%

unique

10,39%
7,41%
5,9 %
13%

classic

12,99%
7,41%
5,1%
2,1%
9%

glamour

10,39%
6,17%
5,9 %
13,8%
13,3%
14%

boho/bohemian

7,79%
6,17%
4,2 %
5%
11,5%

sexy

6,49%
4,94%
4,2 %
1,2%

sporty

1,30%
3,70%
3,3 %
4,2%
5,9%
9%

mod

1,30%
3,70%
3,1 %
4,1%
5,3%
5%

ethnic

2,60%
3,70%
2,4 %
1,9%

rock

2,60%
2,47%
1,8 %
0,7%

funky

1,30%
2,47%
2,6 %
0,6%

punky

1,30%
2,47%
2,4 %
4,3%
5,3%
5%

pop-sixties

2,60%
1,23%
2,0 %
2,5%
7,6%
10%

oriental

1,30%
1,23%
1,5 %
1,9%
4,9%
6%

art deco

1,30%
2,9 %
2,7%

stylish, trendy 13,6 %
1,4%
chic 13 %
2,2%
gothic 1,1 %
2,7%
4,3%
1%
TREND LEADING MUSICIAN

The “sexy body performance” by Gwen Stefani, Beyoncé, Madonna and, brand new this year in the top ranking, Justin Timberlake can be the secret behind the musicians' success in this voting. Since 2005 Gwen Stefani leads the list of the trend leading musicians.

Gwen Stefani 9,9%
12,6%
13,9%
Beyoncé 9,9%
5,7%
12,7%
17,9%
Madonna 8,7%
5,7%
3,2%
5,3%
Justin Timberlake 8,1%
Black Eyed Peas 7,6%
6,3%
4,4%
Franz Ferdinand 7,6%
5%
6,3%
Coldplay 7%
5%
6,3%
Christina Aguillera 5,8%
5%
3,8%
6,3%
Outkast 5,2%
3,8%
6,3%
7,9%
Björk 4,7%
4,4%
3,8%
Nora Jones 4,1%
Nelly Furtado 3,5%
3,1%
The White Stripes 3,5%
Placebo 2,9%
3,1%
The Hives 2,9%
3,1%
Jennifer Lopez 2,3%
4,4%
5,7%
14,7%
Korn 2,3%
3,1%
Molokko 1,7%
Robbie Williams 1,7%
Missy Elliott 0,62%
3,1%

other musicians

27,9%
30,4%
TREND LEADING ACTRESS

We find new faces in top-positions for the most fashionable actress! In the instant profiling test for Trendiness in Film the Internet Fashionistas voted two new characters into the first three positions: Lindsay Lohan and Sienna Miller. Both are fashionable party girls and successful actresses. Sarah Jessica Parker is back as one of the most fashionable actresses.

Lindsay Lohan 17,6 %
5,2%
Sarah Jessica Parker 11,8 %
6,8%
13,2%
19,5%
20,4%
Sienna Miller 11,8 %
5,7%
Angelina Jolie 10,3 %
16,8%
20,6%
15,6%
16,9%
Jessica Alba 8,8 %
7,3%
Chloe Sevigny 7,4 %
2,2%
5,3%
Scarlett Johansson 7,4 %
7,6%
Zeta Jones 4,4 %
2,4%
5,3%
5%
Beyoncé 2,9 %
6,0%
Jennifer Aniston 2,9 %
4,6%
4,9 %
5%
7%
Milla Jovovich 2,9 %
2,4%
4,9%
5,3%
7%
Nicole Kidman 2,9 %
7,9%
Cate Blanchett 1,5 %
2,4%
2,9%
Charlize Theron 1,5 %
3,3%
4,5%
Gwen Stefani 1,5 %
6,5%
16,9%
18,8%
10,6%
Jennifer Lopez 1,5 %
6,0%
10,3%
7,8%
8,5%
Reese Witherspoon 1,5 %
1,4%
Uma Thurman 1,5 %
3,3%
3,7%
5,3%
6,3%
Cameron Diaz 1,9%
3,7%
Lucy Liu 2,1%
Diane Venora 0,8%
Isabelle Huppert 0,8%
other actresses
other actresses
other actresses
0 %
17,7%
17,6%

FAVORITE MOVIE GENRE

The online fashionistas love, romantic, action, crime and fantasy movies.
romantic 9%
action 9%
crime 9%
fantasy 9%
thriller 7%
horror 7%
science fiction 7%
spy film 7%
epic
6%
comedy 6%
mystery 6%
9 other movie genres in styleradar.com
18%
ACTOR 2008

For the first time the Internet Fashionistas had the chance to vote for an actor; but surprise: the voting for the most fashionable male actor was of no interest for the users. The fact that users of fashionoffice.org are not participating in a voting about "Test your trendiness in FILM! Decide who is the most fashionable actor" is the most interesting result here: this is a decision against a ranking of male actors by the mainly female Internet Fashionistas in fashionoffice.org.

The few votes went to:

Justin Timberlake 38,5 %
Johnny Depp 30,8 %
Brad Pitt 15,4 %
George Clooney 7,7 %
Jude Law 7,7%
MEN’S STYLE + most fashionable actor, trend leading designer for men

The users described with an adjective the trendiest men's style.

The results reflect the current trend for a more simple lifestyle and the growing consciousness for cultural heritage: Modern Vintage is with 26,61% the favorite men's style, followed by Simple (11,59%) and Classical (11,16%).

Metrosexual and Unique - both styles are connoted with dandyism, glam and 'star'-appearance - have lost the most votes compared to the results of last year's voting. It seems as the general trend to think more "we" than "me" has reached the fashion world.

The actor Brad Pitt leads the list of the most fashionable actors and Marc Jacobs is named trend leading designer for men.

modern vintage

26,61%
15,38%
14,0%

simple

11,59%
7,69%
10,8%

classical

11,16%
7,69%

casual

9,01%
10,26%
10,8%
15,2%

urban

9,01%
7,69%
16,1%

21 %

street

8,58%
7,69%
11,8%
17 %

metrosexual

6,01%
12,82%
14,0%
16,3%

unique

5,58%
10,26%
5,4%

punk

4,29%
7,69%
7,0%
6,5%

sporty

3,43%
7,69%
4,3%
13%

business

2,58%
0%
3,8%

grunge

2,15%
5,13%
2,2%
6,3%

hiphop 4,7%
MEN’S STYLE 2006

In 2006 the “Globetrotter” is with approximately 41% the winner of the "Trend leading Men's Style" voting. His adventurous style is similar to the “Nomade”, who was the favorite in the years before. The "Globetrotters" open mind, his love for living with foreign cultures, and the comfortable casual, sporty styling with grungy, retro influences have convinced the users. The "Dandy" is ranked on the second position and is a type of "Crossdresser". The "Samurai" is a new style in this ranking. This urban look is new and different to the bonvivant style of the "Sicilian" in the former votings.

"Dandy", especially the British "Dandy" with this relaxed, irresistible retro flair is ranked on the second position. This man has the genius of Sherlock Holmes. James Bond learned from him how to be cool. The “British” touch comes from check, tweed and new Argyle patterns.

"Globetrotter" in the grungy-classical clothes represent the favorite style of the online users. The adventurer loves to live with foreign cultures. Lime and melon of the refreshing oasis, sandy and earthy beige reflect his Saharan spirit.

"Samurai" is an urban style. His clothes have the obligation to serve the owner. The hardware is modern and luxurious: natural fabrics in cotton, silk, tropical-weight wool translate his classical cut clothes into a vision of future.


Dandy 31,6 %
Globetrotter 40,7 %
Samurai 27,6 %
MEN’S STYLE

The question „What will be the trend leading men’s style 2005?“ evokes a very clear vote:

The „Nomade“ ranks on the 1st place. He wears for example very informal trousers, a comfortable jacket in chocolate brown over a wide cut shirt – worn outside the trousers. His shoes are made for long city walks. Sporty sneakers with retro touch make the image of the modern nomade complete. His philosophy: keep your mind open. The „Crossdresser“ becomes more important in the 2nd and 3rd quarter of 2005. He is the style architect. He lives in traditional role models but at the same time invents his own individual future. His outfit reflects this kind of personal style architecture for example by very British suits in combination with a sporty vest– filled with downy feathers. The „Sicilian“ represents the bonvivant of the 21st century. He mainly lives for intensive amusements at his spare time. So you can recognize him for example by his tight cut suit in pastel tones, provocative ties and eccentric shoes.
Nomade 59,8%
69%
66,7%
Sicilian 19,6%
18%
19%
Crossdresser 20,7%
13%
14,3%
COLORS

In 2006 we asked for the trendiest colors style. The users chose between 3 styles: the sportive, intense colors under the title "dynamic", the "urban" camouflage of muted tones, and the "glamorous" combination of deep colors. With 48,4% of the votes "glamorous" is the trendiest color style 2006.

22,8% dynamic
28,8 % urban
48,4 % glamorous
HOBBY

In 2006 the users decided that "shopping" is the trendiest hobby of fashionable people. This is the first year “fashion design“ is on the second place (in 2004 and 2005 on the first place). This hobby includes not only the creation of fashion but also the collection of trendy pieces to develop a new and individual style. An important part of the hobby “fashion design” is the intensive interest for all new shapes, styles and trends in the media. "Art" is still ranked on the 3rd place followed by travelling.

art 11,9%
12,6 %
10,3 %
fashion design 16,1%
17,1%
17,4%
graphic design 4,2%
5,1%
7%
music 7,7%
7,4%
7%
photography 5,6%
8%
8,6%
shopping 16,8%
10,3%
15%
sport 6,3%
16%
6,1%
travel 11,2%
8,6%
7,62%

billiards

0,7%
cinema 2,8%
horse riding 2,8%
jewelry design 2,8%
meet friends 1,4%
new projects 4,9%
reading 2,8%
tennis 2,1%
9 other hobbies in styleradar.com
14,9%
14,9%
HOLIDAYS

In 2006 the 19 most popular destinations, named by the users, have been ranked in the voting for the trendiest holiday destination: Paris is the favored city. Compared with the results of 2005 and 2004 Hawaii lost many votes. The beach in Spain with the "party"-island Ibiza has the highest trend factor. The trendiness of beaches increased in 2006 in general.

Thailand 7,6%
Egypt 2,2%
Bahamas 3,3%
Brazil 1,1%
St. Barth 2,2%
Hawaii 6,5%
11,3%
18%
Jamaica 1,1%
Miami 6,5%
1,6%
7%
New York 8,7%
8,1%
9%
London 5,4%
9,7%
Paris 14,1%
12,9%
13%
Cannes 3,3%
beach in France 4,3%
14,5%
12%
Ibiza 8,7%
beach in Spain 6,5%
8,1%
Italian beach 8,7%
12,9%
7%
Mykonos 2,2%
travelling through Europe 6,5%
4,8%
7%
travelling through Australia 1,1%
other destinations in styleradar.com

4 other destinations 16,1%
5 other destinations
27%

Fashionistas Cities

Internet Fashionistas have decided that they find in Paris, New York, Tokyo and London the most artful collections, the best ready to wear, and the most interesting business partners.

most artful collections  
Paris

21,67%
16,67%
19,8%

Tokyo

15,00%
8,33%
17,2%

London 10,00%
New York

8,33%
22,22%

14,0%

Milano

6,67%
8,33%
11,7%

Los Angeles

2,9%

Vienna

2,78%
2,9%

other 38,33%
best ready to wear

 

New York

16,67%
13,89%
20,9%

Tokyo

15,00%
11,11%
13,6%

Paris

11,67%
11,11%
11,6%

London

8,33%
11,11%

Milano

3,33%
5,56%
10,9%

Los Angeles 4,0%
Vienna 1,3%
other 45,00%
interesting business partners

 

New York

15,00%
16,67%
11,6%

Paris

11,67%
5,56%
8,4%

Tokyo

10,00%
11,11%
15,3%

London

8,33%
5,56%

Vienna

3,33%
1,6%

Los Angeles

1,67%
2,4%

Milano

5,56%
6,4%

other 50,00%
Fashionistas Cities 2007

In 2007 more cities have been included in the list because so many users named additional Fashionistas Cities. The traditional Fashionistas Cities New York and Paris are still top ranked. New on the fourth position we find Tokyo, followed by London, which has lost many votes in the last months. New York has increased its position as the most favored city where Fashionistas meet each other, and where fashion begins.

New York

30,3%
19,288%
28%

Paris 20,5%
15,543%
18%
Milan 11%
15,168%
13%
Tokyo 10,2%
9,925%
14%
London
9%
15,355 %
16%
Los Angeles
2,7%
5,992 %
Vienna 2,7%
3,745 %
4%
Barcelona
2,2%
Berlin
2,1%
4,494 %
Athens 1,2%
3,745 %
3%
Moscow 1,1%
4,307%
4%
Antwerpen
0,3%
2,434 %
Chicago
0,8%
Copenhagen
0,8%
Cape Town
0,4%
Düsseldorf
0,3%
Istanbul
0,3%
Munich
0,2%
Ibiza
0,2%
Tel Aviv
0,2%
Amsterdam
0,2%
other cities ....

Style Trends by fashionoffice.org and styleradar.com, beautyradar.com

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