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STYLE TRENDS 2008 (15 March 08 - 1 Aug 08)
STYLE TRENDS 2008 (1 July 07 - 9 March 08)
STYLE TRENDS 2007 (11 Aug 06 - 31 July 07)
STYLE TRENDS 2006 (30 Aug 05 - 13 Oct 06)
STYLE TRENDS 2005 (Mar 05 - Sept 05)
STYLE TRENDS 2005 (Sept 04 - Mar 05)
STYLE TRENDS 2004 (Mar. 04 - Sept. 04)

 

 











fashionoffice - magazine
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STYLE TRENDS 2004 by the users of fashionoffice.org press release
field work period: 2. and 3. quarter 2004
data interpretation: 21. September 2004
survey method: 1. qualitative pilot study; 2. questionnaires in interactive online forms
method of sampling: random sample
sample: 3.217 interviewed individuals
universe: 563.628 active users per month
demographics: facts & figures of fashionoffice.org
interpretation: SPSS
realization: trend research channel styleradar.com

The exclusively online published magazine fashionoffice.org uses the market research tool "styleradar.com" periodically for the collection of qualitative and quantitative data.

editorial interests: „What kind of themes are in the centre of the interest of the users of online fashion & lifestyle information and entertainment sources and about which themes they want to get more information and how can fashionoffice.org upgrade the service for this users?“

basis for marketing: „Which labels can be best presented in fashionoffice.org with the highest impact - interactive involvement, authenticity, emotional connectivity?“

AGE
< 1 4 : 2,19%
14-19: 38,84%
20-29: 43,23%
30-39: 10,56%
40-49: 4,18%
5 0 > : 1%
CLOTHING SIZE

small

32 %
medium 42%
large 26%
TREND LEADING DESIGNER 2005

The 3 trend leading designers 2005 represent a sophisticated image of the users of fashionoffice.org. The users voted with this selection for 3 important trends for the next season.

1st trend: Punk, Gothic
The fashion of Alexander McQueen is influenced by British Punk and Gothic.
2nd trend: Romantic Upper Class
The romantic and very feminine look by Marc Jacobs is on the second place of the voting.
3rd trend: Noble-Hippies
The Italian duo Dolce & Gabbana represents the theatralic Noble-Hippie look.

Alexander McQueen

17,81%

Arkadius

2,74%

Armani

6,43 %

Betsey Johnson

1,37%

Calvin Klein

3,42%

Christian Dior

4,11%

Christian Lacroix

2,74%

Custo Barcelona

1,37%

D & G

9,59%

Gucci

6,85%

Helmut Lang

3%

Hugo Boss

2,74%

John Galliano

4,8%

Lagerfeld

4,11%

Marc Jacobs

12,33%

Michael Kors

1,78%

Prada

6,16%

Roberto Cavalli

5,48%
Versace 2,74%
MUST HAVE: SHOES

The open question "Which shoe will be a Must Have in 2005?" shows the preference of the users for comfortable shoes (Puma Sneakers with 24%), and on the 2nd and 3rd place for "sexy" shoes: stilettos and high heel boots. Together the "sexy" shoes get 36% of the votes.

high heel boots 14%
Puma sneakers 24%
pumps 12%
shoes with square 8%
stilettos 22%
yellow flip flops 8%
cute slip on shoes 12%
MUST HAVE: CLOTHES

It's important to wear well-fitting jeans, preferably vintage. On the 3rd place of the must have list for 2005 ranks the mini skirt. In sum the well dressed online fashion user focuses strongly on the body.

colorful stockings 5,6%
disco stripe 1,9%
jeans 0,7%
mini skirt 19,44%
paper denim jeans 9,72%
perfect fit jeans 31,6%
slogan T-Shirt 8,5%
vintage jeans 22,5%
MUST HAVE: ACCESSOIRES

The favourite accessoires are big sunglasses, a vintage handbag and (perhaps in the bag) the must have ranked number three: the mp3 player.

big sunglasses 25,9%
mp3 player 17%
piercings 4,42%
portable computer 3,31%
Prada bag 15,5%
red shawl 4,42%
vintage handbag 25,6%
croco 3,7%
MUST HAVE: MATERIAL

Cotton is the most favoured material. Chiffon and silk are ranked on the following places. Similar to the must haves in shoes, the users vote first of all for “sexy” items: seductive fabrics, which present the body with its sexy lines and curves and let the skin shining through. Stiff falling taffeta or fur are ranked on the last places.

chiffon 15,9%
cotton 24,9%
fur 4,5%
jersey 13,6%
leather 12,9%
silk 16,3%
taffeta 2,3%
wool 9%
MUST HAVE: COSMETICS

A natural, vital and healthy appearance is the beauty ideal of the users: “nice hair” is ranked the number one beauty must have. On the next places are “natural make-up” and “beautiful teeth”.

beautiful teeth 13,56%
Dior nailcolor rose 2,3%
golden shimmer 8,8%
green eyeshadow 7,5%
natural make up 22,6%
nice hair 24,8%
shimmering lipstick 11,3%
vibrating colors 9%
MUST HAVE: STYLE
„An open mind“ is for the users of online fashion & lifestyle information and entertainment sources the most important style and reflects their individual philosophy. Other high ranked styles of personal philosophies and concepts of living are “romantic“, “passion“ and “60ies revival“.
60ies revival 13,7%
a clear conscience 5,2%
an open mind 27,5%
comfortable 11,7%
dancehall bhangra 4,6%
passion 13,7%
romantic 16%
zest 7,6%
TREND LEADING MUSICIAN

The style ranking of the trend leading musicians 2005 also shows the “girlie effect” with the focus on a “sexy body performance”. Beyonce and Jennifer Lopez together are the winners with around 30% of the votes. Both musicians are stars for the users not only because of their music but mainly because of their provocative and trend leading style in combination with their “sexy body performance”.

Beyonce 17,9%
Jennifer Lopez 14,7%
Outkast 7,9%
Christina Aguillera 6,3%
Justin Timberlake 6,3%
Madonna 5,3%
Nora Jones 4,2%
Britney Spears 4,2%

38 other musicians in styleradar.com

33,2%
TREND LEADING ACTRESS

The star from „Sex and the City” is also the star of the style ranking: Sarah Jessica Parker is the trend leading actress. On the second place Angelina Jolie is ranked. Together both actresses have got around 40% of all votes. The role models of the online fashionistas are characterized by an extraordinary fashion style and feminine but very self-assured self-concept, which establishes brand new boundaries between the individual and the society.

Sarah Jessica Parker 20,4%
Angelina Jolie 16,9%
Gwen Stefani 10,6%
Jennifer Lopez 8,5%
Milla Jovovich 7%
Jennifer Aniston 7%
Uma Thurman 6,3%
Charlize Theron 5,6%
10 other actresses in styleradar.com 17,6%
MEN’S STYLE

The question „What will be the trend leading men’s style 2005?“ evokes a very clear vote:

The „Nomade“ ranks on the 1st place. He wears for example very informal trousers, a comfortable jacket in chocolate brown over a wide cut shirt – worn outside the trousers. His shoes are made for long city walks. Sporty sneakers with retro touch make the image of the modern nomade complete. His philosophy: keep your mind open. The „Sicilian“ represents the bonvivant of the 21st century. He mainly lives for intensive amusements at his spare time. So you can recognize him for example by his tight cut suit in pastel tones, provocative ties and eccentric shoes. The „Crossdresser“ is the style architect. He lives in traditional role models but at the same time invents his own individual future. His outfit reflects this kind of personal style architecture for example by very British suits in combination with a sporty vest– filled with downy feathers.
Nomade 66,7%
Sicilian 19%
Crossdresser 14,3%
HOBBY

“Fashion Design“ is the kind of hobby, the users like most of all. It includes not only the creation of fashion but also the collection of trendy pieces to develop a new and individual style. An important part of the hobby “fashion design” is the intensive interest for all new shapes, styles and trends in the media. In strong connection to the first ranked hobby “fashion design“ follows “shopping” on 2nd place. Together both hobbies stand for over 32% of the votes.

art 10,33 %
billiards 1%
cinema 3%
fashion design 17,46%
graphic design 7%
horse riding 1,5%
jewelry design 5,4%
meet friends 4,55%
music 7%
musicians 0,86%
new projects

4,67%

photography 8,6%
reading 2,46
shopping 15%
sport 2,6%
tennis 0,86%
travel 7,62%

Style Trends 2004 by fashionoffice.org

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