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Trendletter

July 2009 - I: Traveling time has started - Munich, Dubai, Paris, Vienna, Berlin, London...
July 2009 - II: Building Fashion Brands; Trends FW9/10 & SS10

July 2009 - III: Street Style
Aug 2009 - I: Photography around the world, Urban nomad
Aug 2009 - II: Fashion e-commerce
Aug 2009 - III: Historical Moments in Fashion & Beauty
Sept 2009 - I: Following rules in beauty and fashion, or not?
Sept 2009 - II: Fashion seen on phones, ears, dogs, scooters, feet...
Sept 2009 - III: Nature & men's wear, shoes, cosmetics; Juggling with design-rules

Oct 2009 - I: Fashion circus; Men's fashion

Oct 2009 - II: The Fashion Circus goes around; Underwear trends

trendletter from fashionoffice.org to your@address.xxx

 

Oct 2009 The ‘Memorized-Data’-hypothesis
Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data...

 

 

Male underwear is following one trend consequently: the pink ribbon on male pants. The Belgian designer Dirk Bikkembergs presents a collection for men who are aware of their malehood and don't take traditions too serious - as long...

 

Mette Hoff presents the new Hoff by Hoff spring/summer 2010 lingerie, night- and homewear collection: "I was trained to be a designer at the Danish Design School in Copenhagen... Before starting my own company I worked for some years in the design studio of a big Danish department store as a designer of their private labels, especially with lingerie and nightwear. This was where I got the idea to create a lingerie collection for the fashion conscious woman, ... to get rid of the many useless bows, frills and multicoloured laces..."

 

The US brand Jockey shows under the title 'Cult meets Art' the cooperative collection of the Spanish label Diez Diez by Carlos Diez at the 50th Cibeles Madrid Fashion Week...

Dirk Bikkembergs
Male underwear is following one trend consequently: the pink ribbon on male pants. The Belgian designer presents a collection for men who are aware of their malehood and don't take traditions too serious - as long…

Underwear Trends

 

Hoff by Hoff SS10 
Danish designer Mette Hoff "...I worked for some years in the design studio of a big Danish department store .... This was where I got the idea to create a lingerie collection ... to get rid of the many useless bows, frills and multicoloured laces…"

Underwear Trends

Jockey & Diez Diez 
The US brand Jockey shows 'Cult meets Art' by Diez Diez at the Madrid Fashion Week. 'Cult meets Art' has tradition at Jockey. Pop-Art-Icon Andy Warhol gave inspirational strengths to the Y-Front brief…

Underwear Trends

Burberry's SS2010 women's collection and the limited fragrance edition have two things in common: the transformation of the Burberry-check and the playful lightness. The track on the YouTube video is not originally from the Londoner catwalk; the YouTube-user has commented it with "[ Sorry about audio track ]"...

FASHIONOFFICE INSIGHT by publisher Karin Sawetz

"There is only a thin line between being lonely or free" writes Ivana Helsinki as an insert into the movie to the new spring/summer 2010 collection 'Leaving Circus' of her label 'Ivana Helsinki'. The track 'Stallion' comes from Brooklyn based singer/songwriter and new music darling Alexa Wilding...

Burberry SS10
The 25th anniversary of the London Fashion Week was celebrated with a party hosted by Burberry. Video screens served party-comments including Twitter and Facebook; a YouTube-user has commented…

Fashion Circus

FASHIONOFFICE INSIGHT 
by publisher Karin Sawetz
 
This month's insight is about the Fashion Circus. Britney Spears' sings in 'Circus': 
"I'm like the ringleader
I call the shots
I'm like a firecracker
I make it hot
then i put on a show"

 

Ivana Helsinki SS10 
"There is only a thin line between being lonely or free" writes Ivana Helsinki as an insert into the movie to the new collection 'Leaving Circus'. The track 'Stallion' comes from Brooklyn music darling…

Fashion Circus

In the week from 21 to 27 September 2009, several fashion events and parties have invited to amazing evenings in Vienna.

While the circulating Fashion Circus is presenting the new looks for spring/summer 2010, some of us are questioning 'How to dress up for the current season?' The Fashion Circus' new trends spring/summer 2010 are influencing our perception of the fall/winter fashion 2009/10 - that's a fact. The keywords in fashion are...

The annual Blickfang 'tour-de-fair' starts on 16 October in Vienna. The furniture, jewellery, and fashion fair runs in Vienna until 18 October. The next stations are Tokyo (28 October - 1 November) and Zurich (20 - 22 November). In Vienna, the Poland label 'B3' will present new ideas on design...

Tour de la Mode Vienne
by Karin Sawetz: “The models in the upheated bar windows get the flash lights and not the most brilliant questions. Like the model who told me that it's not the helmet why it is hot in the windows…”
Fashion Circus

 

Kamik, Luis Trenker, Purisme FW9/10 While the circulating Fashion Circus is presenting the new looks for SS2010, some of us are questioning 'How to dress up for the current season?' The new trends are influencing…

Fashion Circus

 

Blickfang
The 'tour-de-fair' starts on 16 Oct in Vienna. The furniture, jewellery, and fashion fair’s next stations are Tokyo (28 Oct - 1 Nov) and Zurich (20 - 22 Nov). In Vienna, the label 'B3' from Poland will present…

Fashion Circus

 


CALENDAR:
(‘Short Messages’ from the cover of www.fashionoffice.org in chronological order)

 

Cytara.com On 6 Oct, the mail boxes of cytara.com had been set out of function without announcement or explanation by Globat. Between 6 and 10 Oct 2009 the Fashionoffice-Trendletter was sent from a temporary fashionoffice.org-email address. On 10 Oct, Globat argued that they have set the mail boxes out of function because they have registered the sending of 555 emails on one day. The next Trendletters should be sent again from cytara.com

Design Pieces collected by the Museum of Contemporary Art Chicago The MCA Store has selected new pieces for the colder days such as the Gangsta Baroque Scarf by the Germans Catrin Krause and Holger Grabowsky showing ornaments of the High Baroque (ca. 1650-1720) combined with modern gangster signs, or a bag looking like a dog by designer Jennifer Liu. The ‘dog’ comes with seasonal extras like tartan antlers and striped knit top. From the Austrian Walking-Chair Design Studio, the MCA Store has chosen the Urban Gridded Notebook. While you are writing into the book, you are inspired by 127 international cities which appear as street grids on the paper’s pattern. The 256 pages notebook is created by the US John Briscella who is living in Europe and Japan www.mcachicagostore.org

Critical texts that encourage people to make their own opinion; heard at Söhne Mannheims The musicians perform on 19 Oct in Mannheim, 30 Oct Stuttgart, 1 November Nürnberg, 5 November Vienna, 30 November Hamburg...

‘The Debt Rattle’ by ‘The Citizens Band’ is not a classical musical – more a music theater in the tradition of the European political stage productions (20ies to 40ies) of the last century. The stage-party of a disparate group of bankers and showgirls in the rhythm of 30ies marathon dancing is about basic human values. The Citizens Band is mixing classical songs and original compositions from over 150 years for looking to the past (Wall Street crash, war, immigration, xenophobia, poverty) into a better future. 'The Debt Rattle' goes on stage on 22 – 24 Oct in New York www.thecitizensband.net

The underlying role of aesthetics in ideology and culture Sean Snyder investigates the “transformative role of the archive in relation to digital imaging technologies, developing a methodological approach to the structuring of information. Utilizing the interpretative potential of documents and databases, his work explores documentary practice as a historical construct, and more generally the underlying role of aesthetics in ideology and culture…” exhibition ‘Sean Snyder’ at the ‘Index the Swedish Contemporary Art Foundation’ from 16 Sept - 25 Oct www.indexfoundation.se

Audiovisual installations composed from a combination of pure mathematics Japanese artist Ryoji Ikeda exhibits data.tron/data.scan until 13 Dec at the Surrey Art Gallery, Canada. The audiovisual installations are composed from a combination of pure mathematics and the data present in the world. Each single pixel of the visual image is strictly calculated by mathematical principle. Visitors will experience the universe of data in the infinite between 0 and 1 www.surreytechlab.ca (On the video you can watch the collaborative work CYCLO of the computer-sound minimalist Carsten Nicolai from Germany and Japan’s Ryoji Ikeda.)

Cosmic philosophy inspires dessin Soirée dessin with sound in homage to experimental American artist, musician and cosmic philosopher Sun Ra on 23 Oct from 20.30 to 23.00 at Fondation Cartier in Paris. Watch the video with scenes from the movie ‘Space is the Place’ (1974); Sun Ra and his band are playing themselves fondation.cartier.com

Swedish humour on fashion films The wearable magazine ‘T-post’ goes cross-media. Watch the witty documentary ‘A T-post family Portrait - Karin & Carina’ (>YouTube). “We are in the final stages of completing the first film in a series of documentaries highlighting people in the T-post family. This first film gives you a chance to get to know Karin and Carina. Every six weeks they neatly check every single Tee for misprints and holes, and folds and package them to be shipped out to all four corners of the world. But before the package is shipped they singlehandedly check all 2500 address labels to make sure that they accurate. Karin and Carina are two cool and lovely women and this is our tribute to them.” The film will be released this fall www.t-post.se

Quiksilver video with music by Tha TrickaZ Quiksilver invites to music, skate boarding, and art with Tony Hawk on 20 and 21 Nov at the Grand Palais in Paris. Take a preview at the extraordinary skate location Grand Palais on a video with the 'Robbery Song' by Tha TrickaZ

New fashion platform The US fashion, film, and art organization ‘Gen Art’ invites fashion designers, editors, buyers, bloggers and fashion consumers to join the new platform ‘Discover’. You can submit a t-shirt design to the theme ‘inspiration’. The winner will have their t-shirt produced and win a VIP travel package to Gen Art’s Shop NYC discover.genart.org

Website about clean energy fashion CEF collects content about clean energy such as the video from the Los Angeles catwalk show of the Eco Nouveau (>YouTube, www.econouveau.com) designers Gary Harvey, Bahar Shahpar, and Amanda Shi. CEF has sent a glossary too: Eco-Fashion...uses organic raw materials, such as cotton grown without pesticides and silk made by worms fed on organic trees...doesn't involve the use of harmful chemicals and bleaches to colour fabrics...is often made from recycled and reused textiles. High-quality garments can be made from second-hand clothes and even recycled plastic bottles...is made to last, so that people keep them for longer...comes from fair trade - the people who make them are paid a fair price and have decent working conditions www.cleanenergyfashion.com

Fashion and music darling ‘Mika’ in a photo shooting for Vanity Fair in London (>YouTube) ‘Pop wonderboy’ Mika’s album ‘The Boy Who Knew Too Much’ came out on 18 Sept in Italy, 22 Sept in America etc. Mika will tour America in October. Find out more on www.mikasounds.com

 



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