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Trendletter

July 2009 - I: Traveling time has started - Munich, Dubai, Paris, Vienna, Berlin, London...
July 2009 - II: Building Fashion Brands; Trends FW9/10 & SS10

July 2009 - III: Street Style
Aug 2009 - I: Photography around the world, Urban nomad
Aug 2009 - II: Fashion e-commerce
Aug 2009 - III: Historical Moments in Fashion & Beauty
Sept 2009 - I: Following rules in beauty and fashion, or not?
Sept 2009 - II: Fashion seen on phones, ears, dogs, scooters, feet...
Sept 2009 - III: Nature & men's wear, shoes, cosmetics; Juggling with design-rules

Oct 2009 - I: Fashion circus; Men's fashion
Oct 2009 - II: The Fashion Circus goes around; Underwear trends

Oct 2009 - III: Interviews, reports, analysis of fashion, design, beauty

trendletter from fashionoffice.org to your@address.xxx

 

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The US designer presented two new collections for SS 2010. For her main line 'Dinna Soliman', the designer has taken inspiration from the world of the sea, from fishers and skippers such as realised in the 'Boat Neck' body suits or the 'Lifesaver Dress'. She plays on the aquatic theme with metallic linen, creates a muscle...

 

In October 2009, the new video for the song 'Fast Car', featuring Missy Elliott, from the new Queen Latifah album 'Persona' premiered. It shows the dynamic side of Latifah. In the same month, her first fragrance - an elegant oriental scent - was launched. Queen Latifah exercises that the choice of who you are is yours...

 

The Graz (Austria) based brand Dresscode21 has presented itself with an interesting concept: creating men's business wear that express alternative ways of thinking; in fashion as well as in business. A good reason to investigate further...

Dinna Soliman SS10 
The US designer has taken inspiration from the world of the sea, from fishers and skippers such as realized in the 'Boat Neck' body suits or the 'Lifesaver Dress'. She plays on the aquatic theme by creating a muscle jacket, or a mermaid wet…

Report

 

Queen by Queen Latifah 
The video 'Fast Car', featuring Missy Elliott, from the new Queen Latifah album 'Persona' shows the dynamic side of Latifah. In the same month, her first fragrance - an elegant oriental scent - was launched. She exercises that the choice of who you are is yours…

Report

 

Dresscode21 fall 2009 
Interview with Dresscode21 about men's business wear and video showing computer scientist Hermann Maurer from the Institute for Information Systems and Computer Media in Graz with research areas like digital libraries and usability speaking…

Interview

Vienna Insight by Karin Sawetz: I have met Brussels based designer Aleksandra Paszkowska in Vienna to speak about her label 'Y-dress?'. I decided to show her one of the most famous cafés, the Café Havelka. A meeting place for artists, literati and musicians; this is the most common version Viennese are telling tourists...

In the last years, the shoulders are a returning theme at Martin Margiela. For spring/summer 2010, the shoulders are growing vertical and raise on this way the impression of the length of the body. Super maxi combined with ultra mini is another signature in this collection...

Probably the boyfriend look gets its sexiness from the fact that the 'feminisation' of male pieces tells the story of a woman and a man who are in love and don't want to miss each other. But would men wear Girlfriend jeans? As long as there are no Girlfriend jeans on the market, man can use the boyfriend cut! Imagine him with crunchy back...

Y-dress? FW9/10
Vienna Insight by Karin Sawetz: I met Brussels based designer Aleksandra Paszkowska to speak about her label. I decided to show her a famous Viennese café. A meeting place for artists, literati and musicians; this is the most common version Viennese are telling tourists…

Interview

 

Martin Margiela SS10 
The shoulders are a returning theme at Margiela. For SS10, they are growing vertical and raise on this way the impression of the length of the body. Super maxi combined with ultra mini is another signature in this collection. Colored paper inspired by Post-it notes is covering boots…

Report

 

Late-Fall Style 2009 
The boyfriend look gets its sexiness from the 'feminization' of male pieces that tells the story of a woman and a man who are in love. But would men wear Girlfriend jeans? As long as there are no Girlfriend jeans on the market, man can use the boyfriend cut! Imagine him with crunchy back…

Analysis

 

At the international fair Blickfang, environmental friendly design is the most important trend. This year, the design products are not made of recycled material only, but mostly enriched by people's work. The trend 'human power'...

The Viennese designer Roswitha Ruprechter who studied in the leather class at the Vienna Fashion School Hetzendorf creates bags like sculptures. Question: The white ‘Berlin’ bag looks like a balloon in the moment before he takes off from the ground. What's the idea behind? Why have you named the bag ‘Berlin’?

Pierre Lang's designers have created a jewellery set consisting of a cross pendant with glittering red crystals and two ribbons in coral and cherry red for a Red Cross charity. Celebrating the 150 anniversary of the organisation which was founded after the battle of Solferino during the Austro-Sardinian War in 1859 by the...

Blickfang
At the international fair, 'human power' is the most important trend. The products are made of recycled material and enriched by people's work…

Analysis

 

Rose Beck SS10
Question: The white ‘Berlin’ bag looks like a balloon in the moment before he takes off from the ground. What's the idea behind? Why have you named the bag ‘Berlin’?

Interview

 

Pierre Lang & Red Cross 
Pierre Lang's designers are celebrating the 150 anniversary of the Red Cross with a charity. Founded in 1859 during the Austro-Sardinian War…

Report

 


CALENDAR:
(‘Short Messages’ from the cover of www.fashionoffice.org in chronological order)

 

Absurd art videos about the experience of space; seen at the website of the NRW-Forum Düsseldorf. The museum closes from 1 Nov until January 2010 for renovation. In the meanwhile, the visitors can enjoy each day one of in sum 101 videos from ‘Notebook’ (2004) by John Wood - Paul Harrison. Check out the absurd video on occasion of the museum's renovation nrw-forum.de/harrison-wood-preview

“You in yourself have the whole of the universe. When I cut you up in a certain way, I cut up the universe.” William S. Burroughs Video: William S. Burroughs cuts pages of books, newspapers and brings the words into a new meaning; in the documentary Burroughs says: “When I cut you up in a certain way, I cut up the universe.” By cutting up texts, he creates gaps in time and space. William S. Burroughs’ experimental writings, the ‘Cut Ups’, are on screening during the exhibition ‘Rip It Up and Start Again’ about five artists with influences on the international art scene of the 1970s and 1980s (William S. Burroughs, Charles Henri Ford, Ray Johnson, Arthur Russell, Philippe Thomas) from 10 Oct to 22 Nov 2009 at the Kunstverein München. In official art historical discourses, however, they received little attention and remain virtually unrecognized to a wider public till today.

Style guides made of the abstraction of popular culture The American artist Jason Salavon’s work ‘Field Guide to Style & Color’ (2007) and ‘374 Farben’ (2007) is on view on occasion of the exhibition 'Fenomen Ikea' from 6 Nov 2009 to 28 Feb 2010 at the MKG (Museum für Kunst und Gewerbe) in Hamburg (Germany). The title '374 Farben' means ‘374 Colors’; the artist has named it referring to Gerhard Richter’s abstract paintings ‘Color Charts’ of the late 60ies/early 70ies. For his analytic work, Salavon has simplified each page of the IKEA catalogue into pure color and arranged 374 pages into charts. The Columbus Museum of Art-documentary gives insight into the artist's analytic view on trends in popular culture.

Does a chicken express cultural identity? The Washington gallery ‘Conner Contemporary Art’ exhibits the artwork ‘The Cosmopolitan Chicken Project (DC)’ of the Belgian designer Koen Vanmechelen from 7 Nov – 31 Dec. The artist questions ethical themes like genetic engineering, globalization, and individuality. Does a chicken express cultural identity? Therefore the artist has started a global enterprise, The Cosmopolitan Chicken Project, a systematically crossing all breeds of chickens to create a world-mongrel chicken connercontemporary.com

The artists and designers’ utensils for love affairs Vienna has a long tradition in ‘love-things’; for example, Sigmund Freud has redefined sexual desire while living in this city. The KlausEngelhorn Depot exhibits until 23 Oct 'Love Design' - lightings, furniture, and accessories by artists and designers like the Austrian Elke Krystufek, the Italian Matteo Cibic, the Brazilian in Switzerland living Andrea Knecht, the French Arik Levy etc. klausengelhorn.com



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Oct 2009 The ‘Memorized-Data’-hypothesis
Fashionoffice's statistics of the most viewed articles from July to September and high ranking keywords verify the hypothesis that memorized data gain more attention. Publishers and advertisers have to calculate the impact of editorial content as well as online-campaigns with a new factor: the unprogressive data...

 


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