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Trendletter

April 2009 - I: Political Fashion
April 2009 - II: The Power of Fashion for Identity & Status
April 2009 - III: Opinion about men, style, internet...

May 2009 - I: Designing the media, Zeitgeist of music

May 2009 - II: Fashion archives history, Your perfect design, The luxury of recycled trash
June 2009 - I: The Unexpected in Fashion, Art, Music, Life
June 2009 - II: Balance between Feminism-Fashion, Ergonomics-Fashion...
July 2009 - I: Traveling time has started - Munich, Dubai, Paris, Vienna, Berlin, London...
July 2009 - II: Building Fashion Brands; Trends FW9/10 & SS10

July 2009 - III: Street Style

trendletter from fashionoffice.org to your@address.xxx


FASHIONOFFICE INSIGHT by publisher Karin Sawetz Fortunately internet can be received in almost each country of the civilized world! Traveling time has started! Fashionoffice pre-travelled to give insights into some possible holiday-destinations: Paris, Dubai, Munich, Vienna

By the end of July 2009, the first 'behind the scenes images' from the Campari Calendar 2010 shooting have been published showing Bond-girl Olga Kurylenko in front of the camera of photographer Simone Nervi on the fashionable streets of Milan.

The Fondation Cartier in Paris exhibits the art of graffiti from the 60ies/70ies through photographs, unseen interviews with graffiti pioneers, numerous films and art works by graffiti pioneers. Contemporary graffiti artists have created...

FASHIONOFFICE INSIGHT 
by Karin Sawetz

The 'mobile style' with its modern communication tools computer or phone has reached people globally. In this context, the art on the streets becomes a subject of interest for Fashionoffice.
Let's go in front of the door!

Campari Calendar 2010
The first 'behind the scenes images' from the Campari Calendar 2010 shooting are published, showing Bond-girl Olga Kurylenko in front of the camera of photographer Simone Nervi on the fashionable streets of Milan...

Streets in Milan

 

Born in the Streets -Graffiti 
The Fondation Cartier in Paris exhibits the art of graffiti from the 60ies/70ies through photographs, unseen interviews with graffiti pioneers, numerous films and art works by pioneers. Graffiti artists have especially…

Streets in Paris, New York

In 2009, the Swiss maker of reusable water bottles, Sigg presents an artful collection of over 100 new designs inspired by eastern culture, showing rocking floral prints, or bottles with statements such as 'Simply Eco Logical' which is the motto behind these water bottles in general....

The Japanese born in Paris based designer Seiko Taki presented her fall/winter 2009/10 collection under the title 'Chic Dry Woman' at 080 Barcelona Fashion. The designer drives her inspiration mainly from music...

Scott Elk inspired designer Dirk Bikkembergs Sport Couture spring/summer 2010

Sigg summer 2009
Sigg presents an artful collection of over 100 new designs for reuseable water bottles. One of them is made of good, bad fortune and just everyday symbols. The symbols look on the first sight like flowers that…

Tools for street styler

 

Seiko Taki FW9/10
The Japanese born in Paris based designer Seiko Taki presented her fall/winter 2009/10 collection under the title 'Chic Dry Woman' at 080 Barcelona Fashion. The designer drives her inspiration mainly from music…

 

Scott Elk inspired designer Dirk Bikkembergs Sport Couture SS2010 
"Dirk was discovering the city when he was struck by a fiery red painting in the display window of an art gallery. The painting showed a sporty body in motion…”

Streets in Sydney

The international mail-order (founded 1927 in Germany) and online-shop Quelle presented the new trends for fall/winter 2009/10. The Quelle trend experts have selected pieces from labels such as Tom Taylor, Esprit, Levis, s. Oliver, Wrangler, Adidas, Puma, Nike and from the company's own labels Explorer, b.curved, Umberto Rosetti, Maria Bellesi, and Y.O.U under the aspect of three fashion themes..

German designer Michael Michalsky presented his label Michalsky with women's and men's wear under the title '1929 Revisited - The Great Depression Part 2' during the Mercedes-Benz Fashion Week in Berlin. On the same day, Sony Germany launched the 'Mobile Summer Collection designed by Michalsky' in a limited edition...

French couturier Jean Paul Gaultier has re-interpreted selected iconic denim-pieces like the Levi's 501 and jacket. Catwalk presentation during the Paris Fashion Week...

Quelle FW9/10 
The Quelle trend experts have selected pieces from international labels under the aspect of three fashion themes…

 

Michalsky SS10 
Sony presented a limited edition 'Mobile Summer Collection designed by Michalsky'…

Tools for street styler

Jean Paul Gaultier
for Levi's SS10

Levi’s streetwear re-interpreted by the 'enfant terrible de la couture'

Street style

The Austrian label 'Heartblood' has presented the glamorous men's and women's streetwear collection SS2010 under the title 'heartbeat' at the Premium International Fashion Trade Show in Berlin.

'The Trend is your Friend' is one of the exhibited installations during the festival Steirischer Herbst in Austria. You are invited to a playful experience of the past, the present and the future and how to influence them. The interactive installation with sound by Peter Szely is about our environment and how it is shaped by fashion or the analysts of economic trends...

On 29th January 2009, the international designer brand JOOP! under the creative direction of Dirk Schönberger presents a combined show of the JOOP! women's wear and men's wear collections fall/winter 2009/10 during the IMG Mercedes-Benz Fashion Week in an impressive scenery by the Museum of Contemporary Art at the Hamburg Bahnhof in Berlin. The collections represent the translation of automotive design into fabrics and human bodies.

Heartblood SS10 
'Heartblood' designs glamorous men's and women's streetwear. Question: And what means the anchor? Does it bring the wearer good luck to find his/her counter heart?

Street style

'The Trend is your Friend' invites to a playful experience of the past, the present and the future. The interactive installation is about our environment and how it is shaped by fashion or the analysts of economic trends…

Humanic FW9/10 
"Unbelievable, but this high-heel is almost comfortable" said one of the trend experts. We all know that walking with high-heels is a challenge, but fortunately Vienna has…

Streets in Vienna

 

The German election in Sept 2009 is announced to be the country's first election which will be decided online. Let's have a look back to the 70ies through the eyes of one of Germany's most important living photographer and collector of photographic art, F.C. Gundlach to check how the voters manipulated the election promotions in their favor - or as revenge in former times...

The Viennese Museum Karlsplatz exhibits the city’s fashion at the end of the 19th century. This fashion was named after an avenue which runs in a circle around the 'Inner City': the Ringstrasse. On this street nobles and industrial families resided in luxurious houses. Alongside, a promenade runs in front of the houses. This was the public catwalk where the newest fashion was presented...

The photographer Alexander James and producer Elizabeth Cocco present new images from their 'Particle Parkour' series. The works show athletes moving powerful through an urban scenery of graffiti and street art...

F.C. Gundlach 
Lets have a look back to the 70ies through the eyes of the fashion photographer F.C. Gundlach to check how German voters manipulated the election promotions in their favor or as revenge…

Streets in Germany

The Ringstrassen era
D
epartment stores are a theme at this exhibition. They become beloved by women because fashion stores had been some of the rare places where women were allowed to stay without male…

Streets in Vienna

 

Alex & Cocco 'Particle Parkour' series 
Alexander & Cocco show athletes moving powerful through graffiti and street art. Question: What do you want to express? That freedom comes from personal strength?

Streets in London


CALENDAR:
(‘Short Messages’ from the cover of www.fashionoffice.org in chronological order)

 

  • A shirt plays the leading role in the John Jasperse Company performance about the relative nature of truth and how we construct meaning in our lives. Seen at the extensive program of the MCA Stage 2009-10 performance season www.mcachicago.org. Video on www.youtube.com/watch?v=LDyiFkB58Po 
  • "The Making Of Doubt" by the UK choreographer Colette Sadler could be a story about fashion: where a human body is shown doesn’t mean that there’s a human inside. The play about the perception of reality, its misrepresentation and faking goes on stage on 31 July during the ImPulsTanz Festival in Vienna www.impulstanz.com. Video on www.youtube.com/watch?v=AI7gvXgaX24 
  • Nokia has invited Street-Style-Blogger like Yvan Rodic, Gunnar Hämmerle or Katja Hentschel to capture what people are wearing on the streets of Berlin, Stockholm, Copenhagen, Helsinki, Düsseldorf… with the Nokia N97. The results of the work will be published from 25 July on at www.fashionlab.de 
  • 'See, touch, try' is the motto of the Annual Masters in Textile Design Experiences at the ISAD – Istituto Superiore di Architettura e Design in Milan. Lecturers come from the fields of Fashion and Design such as Franca Sozzani (Vogue Italia director), Olmes Carretti (textile designer), Paolo Landi (Officina Benetton director)... www.isad.it 
  • Street art seen in Paris: the 6 artists of the Cracking Art Group have created a parcours through Paris to make aware of the environment. The artists use different plastic materials and create an artificial reality of supernatural big turtles, bunnies etc. This year they have already enriched the shop windows of Marc Jacobs at Printemps in Paris crackingartgroup.com. Video on www.youtube.com/watch?v=YeIPnpsMXgU  
  • Richard Dorfmeister and Rupert Huber have released the 5th Tosca album 'No-Hassle'. Lay back and enjoy the street art video 'My First! www.tosca-nohassle.com. Video on www.youtube.com/watch?v=VOMvSTfzyjU 
  • You can become a model at the most spectacular shows of Dior, Alexander McQueen or Dries van Noten in the 3D video projections on occasion of the exhibition ‘Catwalks’ from 26 July until 1 Nov 2009 at the NRW-Forum Düsseldorf www.nrw-forum.de 
  • The label 87er Tascherl presents fashion and music videos made in Burgenland (Austria) on 31 July in Eisenstadt. Music videos by The Beautiful Kantine Band; Tanz Baby!; Ja, Panik… www.87er.com/kinoimhinterhof 
  • The exhibition and blog ‘The Vienna Fashion Observatory’ focuses on fashion in the city of Vienna. The exhibition opens on 18 July at the quartier21/MuseumsQuartier, the blog is already open www.theviennafashionobservatory.com 
  • A shoe that measures pressure, a helmet with integrated mobile phone? The Bluetooth Innovation World Cup invites to send entries for new products www.bluetooth.com/innovation 

MUSIC-TIP:

 

  • 'So Human' by Lady Sovereign from the new album 'Jigsaw' (Apr 2009); the UK rapper recovers the song 'Close to me' by The Cure www.mtv.com/videos/lady-sovereign/356766/so-human.jhtml


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