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Trendletter

April 2009 - I: Political Fashion
April 2009 - II: The Power of Fashion for Identity & Status
April 2009 - III: Opinion about men, style, internet...
May 2009 - I: Designing the media, Zeitgeist of music
May 2009 - II: Fashion archives history, Your perfect design, The luxury of recycled trash
June 2009 - I: The Unexpected in Fashion, Art, Music, Life
June 2009 - II: Balance between Feminism-Fashion, Ergonomics-Fashion...
July 2009 - I: Traveling time has started - Munich, Dubai, Paris, Vienna, Berlin, London...
July 2009 - II: Building Fashion Brands; Trends FW9/10 & SS10
July 2009 - III: Street Style
Aug 2009 - I: Photography around the world, Urban nomad

Aug 2009 - II: Fashion e-commerce

trendletter from fashionoffice.org to your@address.xxx

 

INFO:

 

Aug 2009: Measuring editorial content and its effects on search engines

Fashionoffice publishes the top ranking editorial pages on the magazine’s main URLs through July 2009. The statistical data are delivered by Google Analytics...  

 

July 2009: Brand building techniques by using SEO

Brand building lies in the hands of SEO specialists. Are there any measureable effects for public relations?

 

 

 

For fall/winter 2009/10, the French couture shooting stars Michel Klein and Alexis Mabille have created some pieces for the online shop La Redoute. Michel Klein's collection of slim pants, tailored jackets, t-shirts with boots and high heel pumps has a rock'n'roll appeal for female bikers...

 

In 2009, the stores of the Italian denim brand Replay become think-tanks and art-performance stages for practising 're-elaborating' and 're-making'. For Replay, the prefix 'Re' stands for 'repetition' such as the 'Re-fish' by artist Ivan Bonesso who works on the theme 'recycling'. In September, the Italian screen printer Canedicoda will make artworks on the jeans of visitors on occasion of the 'Re-Denim' days in Paris and Barcelona. In Paris, the store will become a dance floor, heated up by DJ Nihilisme...

 

The Londoner 'Topshop' presented the 11th collection by Kate Moss and the trends for FW. The 60/70/80ies rock’n’roll vintage-glam outfits are available on the award winning online shop...

LaRedoute.com 
French couture shooting stars have created some pieces for the online shop La Redoute. Michel Klein's collection has a rock'n'roll appeal for female bikers…

Fashion e-commerce

 

Canedicoda for Replay 
The prefix 'Re' stands for 'repetition' like the 'Re-Fish' by artist Ivan Bonesso who works on 'recycling'. In September, the Italian screen printer Canedicoda …

Fashion commerce

Topshop.com
The London headquartered retailer presents the 11th collection by Kate Moss and the four trend collections for FW. The 60/70/80ies rock’n’roll vintage-glam outfits are…

Fashion e-commerce

FASHIONOFFICE INSIGHT by publisher Karin Sawetz Fortunately internet can be received in almost each country of the civilized world! Traveling time has started! Fashionoffice pre-travelled to give insights into some possible holiday-destinations: Paris, Dubai, Munich, Vienna

Author Alison A. Nieder, executive editor of the fashion trade publication California Apparel News, and Taschen America editor Jim Heimann guide in the new publication through the history of fashion advertising during the 20th-century...

The international photo exhibition 'Paris Photo' chooses each year a special theme: this year it's the Arab and Iranian photography. Guest curator Catherine David has selected galleries from Tehran, Dubai, Tunis, Marrakesch, Beirut etc. for giving photographic statements from a poorly documented but emerging...

FASHIONOFFICE INSIGHT 
by Karin Sawetz
The 'mobile style' with its modern communication tools has reached people globally. In this context, the art on the streets becomes a subject of interest for Fashionoffice. Let's go in front of the door!

 

20th Century Fashion: 100 Years of Apparel Ads
Alison A. Nieder, executive editor of the fashion trade publication California Apparel News, and Taschen America editor Jim Heimann guide in the new publication through the history of fashion advertising…

Fashion e-commerce

 

Paris Photo 2009
…has chosen Arab and Iranian photography. Curator Catherine David has selected galleries from Tehran, Dubai, Tunis, Marrakesch, Beirut etc. for giving photographic statements from a poorly documented but emerging…

 

In August 2009, the UK based online retailer Lingerieplease www.lingerieplease.co.uk presented its season's Must Haves like a Wonderbra Multiplunge with straps to be worn in multiple versions with the note "Every fashionista should have one in their draw so they will never be stuck for a bra when trying to wear even the most difficult of items" or Skinkiss Caffeine tights with active ingredients of caffeine that can help to stimulate the circulation in the legs.

In 1958 Annemarie Lindner's cosmetic business was so successful that the East German government wanted to nationalize it. The German cosmetic pioneer had to flee with her family to the West. In 1959 she has started with the label Annemarie Börlind in West Germany again. On occasion of the brand's 50th anniversary, the founder Annemarie Lindner speaks about the history of the brand, her inspirations, the approach to beauty and health, and what ecological awareness has to do with 'Celebrity Red' lip color, dead lice and eatable ingredients.

In August 2009, the Austrian online shop Styleaut.com featured a 'naughty' sock shirt as the monthly special; the shirt by the Viennese fashion label ‚unartig’ - which means as much as ‚naughty’ - is made of socks. The label 'unartig' was founded by the architect Anita Steinwidder in 2002. Many of her pieces are made of odds which she cuts and sews together for new unique clothes.

Lingerieplease.co.uk 
Question: How are you finding out what Fashionistas prefer? Kirsty Tippett, Lingerieplease: "…we listen to feedback from customers about current products and what they are looking for next, we visit many different blog sites to see…"

Fashion e-commerce

 

Annemarie Börlind 2009
The founder of the brand, Annemarie Lindner is talking about the history of the brand, her inspirations, the approach to beauty and health, and what ecological awareness has to do with 'Celebrity Red' lip color, dead lice and eatable ingredients…

Styleaut.com
Is the manifesto ruling about if a designer can be part of Styleaut? Boris Berghammer: "Just like the "Dogma" films in the 90's, the manifesto serves as frame work and screening criteria. Like all rules, they are interpretable…"

Fashion e-commerce

 

Stick your neck out for the latest trends and design-led creations. From 6th to 9th September 2009 International Jewellery London will be unveiling an impressive array of collections from acclaimed designers and brands worldwide

The Indian designer presented his "Manish Arora Circus" collection inspired by acrobats, clowns, show animals during the Paris Fashion Week and at "The Wills Lifestyle India Fashion Week". "Circus was a theme which I though was easily related to everybody, it could be a child, it could be an adult, ..."

Lutz Bacher's work is about the construction of identity - especially the female one, in our society through media. Therefore she constructs new identities by 'interfering' advertising campaigns, she manipulates comic books, interviews, porn magazines or televised rape trials...

International Jewellery London 6-9 Sept 2009
…will be unveiling an array of collections from designers and brands worldwide; such as Mishca who is a great believer in the idea that one’s experiences figure in one’s work in all kinds of indefinable ways…

Reyerlooks.com 
Austrian fashion insiders know the couple Alexandra und Karl Reyer for stocking pieces from international brands for customers with 'educated' fashion taste: the designs are playful, not too loud, comfortable, and…

Fashion e-commerce

 

Lutz Bacher 'Do you love me?' Lutz Bacher's work is about the construction of identity - especially the female one in our society through media. Therefore she constructs new identities by 'interfering' advertising campaigns, manipulating interviews…

 


CALENDAR:
(‘Short Messages’ from the cover of www.fashionoffice.org in chronological order)

 

  • Story about a female athlete and the impact of sports on politics and society. On occasion of the 12th IAAF World Championships in Athletics in Berlin (15 - 23 Aug www.berlin2009.org), director Kaspar Heidelbach and the actors of his new film BERLIN ´36 invite to a talk at the Kulturstadion Pariser Platz on 19 Aug, 19.30 (free entry). The movie BERLIN ´36 is about the German Jewish athlete Gretel Bergmann who started at the Olympic Games 1936 in Berlin… www.youtube.com/watch?v=sUACQ4loj-U

 

  • Pattern Design Conference in San Francisco from 2 to 4 October 2009. The California based Center for Pattern Design celebrates 1st anniversary, hosting a Pattern Design Conference to bring together master pattern makers who will share their insights, their designs and the pattern techniques of the fashion industry www.centerforpatterndesign.org

 

  • New York music & art/design and a Tokyo trend-boutique. NYC based artist/designer Brian Wood collaborates with musician Mickey Factz and Tokyo based boutique Nubian. On the video www.youtube.com/watch?v=lWGWFllqeyw  Mickey Factz is ‘Freestyle’ing at the College of Staten Island. Mickey Factz wears a shirt with ‘Count Mickey’ print by Brian Wood. You can get the ‘Count Mickey’ shirt at www.nubian-ave.com

 

  • New York lingerie artist Alisha Trimble ‘… was inspired by the work of Tennessee Williams, his symbolic use of white, and his complex and sensual female characters’. The presentation of SS10 ‘Blanche DuMois’ happens on 12 Sept in NYC. You can request an invitation on www.blanchedumois.com/request.htm

 

  • Swarovski announced the upcoming creative workshops such as up-styling your t-shirt with crystals on 22 Aug in Wattens, Austria. The creative workshop series are entitled ‘Crystallized Cosmos’ http://kristallwelten.swarovski.com

 

  • Munichfashion Women invites to the party at Club P1 on 17 Aug with music provided by DJ Cambis (video: Cambis feat Miz Moni - Higher Love www.youtube.com/watch?v=jjzqXVBWfF8) and the P1 residents. The party is the highlight of the fashion fair (15 - 18 Aug), where Just Cavalli, Galliano, Versus Versace, Custo Barcelona, Christian Lacroix, Rock & Republic, La Perla, or design shooting stars like the Berlin based Sisi Wasabi or trendsetter Anja Gockel show the new trends in fashion. Invitation only! www.munichfashioncompany.de

 

  • Video www.youtube.com/watch?v=8aqIk_ynVak shows the art work "Caricature" by Tony Oursler; performance by Constance DeJong, exhibited at Magasin 3 Stockholm, 2002. Watch out the latest interview with the New Yorker multimedia and installation artist Tony Oursler by the fashion and art publishers ‘Fly’ on www.art16x9.com. The artist talks about his vision of a society filled with obsessive desires, phobias, self-help culture and socially acceptable addictions.

 

MUSIC-TIPS:

 

  • Voodoo Experience in New Orleans, LA! On 30 October The Black Keys will perform at the Voodoo Fest in New Orleans, LA (www.thevoodooexperience.com/2009) with musicians like Kiss, Eminem, Gogol Bordello, Wolfmother, Justice… Video: ‘Just Got To Be’ from the album ‘Magic Potion’ (2006) by The Black Keys (singer/guitarist Dan Auerbach and drummer Patrick Carney www.theblackkeys.com), directed by Peter Zavadil / Taillight TV. You can hear their music such as ‘The Desperate Man’ in a Victoria’s Secret commercial (2006) featuring Heidi Klum. Their song ‘Your Touch’ was used in a Lee jeans commercial (2007) etc www.youtube.com/watch?v=mBPGm4Fbo0Q

 

  • Video mashup www.youtube.com/watch?v=WhSrEUObwWk to ‘Beautiful Boyz’ by the American half-Cherokee sisters Sierra (Rosie) and Bianca (Coco) Casady ‘Cocorosie’ and ‘Antony’ from Antony & The Johnsons who has released in early 2009 the new album ‘The Crying Light’ reflecting upon the momentous changes that we are facing within each of our private worlds as well as collectively, and how we are summoning the courage to start moving through them www.antonyandthejohnsons.com. Cocorosie are on tour on 2 Sept in New York, 3 Sept Washington, 5 Sept Boston etc www.myspace.com/cocorosie

 

  • Frogg, the two Seeed musicians saxophonist Mo Delgado and DJ Luke plus UK singer Mills will perform as special guests together with the US trio De La Soul on 15 Sept in Hamburg, 16 Sept Heidelberg, 17 Sept Berlin… www.myspace.com/froggmusicde



Fashionoffice’s Traffic Data by Quantcast:

The weekly traffic (people, impressions*) of Fashionoffice is published with daily new data by Quantcast on fashionoffice.org/contact.

 

*Data are measured on the ad pages of Fashionoffice.org and its special channels only. Not all content pages are carrying advertising. The advertising inventories of the Fashion Feeds or the Mobile Site are not included. The eMail-Trendletter has no advertising slots.


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