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Trendletter

July 2009 - I: Traveling time has started - Munich, Dubai, Paris, Vienna, Berlin, London...
July 2009 - II: Building Fashion Brands; Trends FW9/10 & SS10

July 2009 - III: Street Style
Aug 2009 - I: Photography around the world, Urban nomad
Aug 2009 - II: Fashion e-commerce
Aug 2009 - III: Historical Moments in Fashion & Beauty
Sept 2009 - I: Following rules in beauty and fashion, or not?

Sept 2009 - II: Fashion seen on phones, ears, dogs, scooters, feet...

trendletter from fashionoffice.org to your@address.xxx

 

Sept 2009: The attention of web users

Fashionoffice has collected traffic data delivered by Google Analytics to find out how much influence the RSS Feeds, Trendletters, online and offline advertising etc. have on the virtual consciousness of web users...

 

 

For fall/winter 2009, Sony Ericsson presents the new fashion mobile phone collection with the name 'Jalou'. Probably the name 'Jalou' - the French word means jealous, was chosen because the accessories-like mobile is shorter than a lipstick and fits easy into the smallest handbags! It is made to impress others; a very female attitude. The case of the only 73 mm long mobile phone has a facet-cut jewel form for the diamond shape. The design concept was to create exclusive looking fashion accessories for women's handbags or clutches.

 

Video: ‚Mit dem Kopf durch die Wand’ (transl. 'With the head through the wall') by Ohrbooten.

 

The Austrian jewellery designer Mona Moore presented collection with a story about a man and a woman in a boudoir. The story becomes more delicate when the man reaches for a camera. This is a reason to look closer at the work of the Austrian and her website...

Dolce&Gabbana for Sony Ericsson The new fashion mobile phone is named 'Jalou'. Probably the name 'Jalou' - the French word means jealous, was chosen because the accessories-like mobile is made to impress others; a very female attitude…

Ohrbooten
Some weeks before the election in Germany, the Berlin band with the very own 'Gyp-Hop' style has released an album with politically critical texts about the difficulty to choose a political party, making up one's own opinion…

 

Mona Moore SS10
…presented the collection with a story about a man and a woman in a boudoir. The story becomes more delicate when the man reaches for a camera. This is a reason to look closer at the work of the Austrian and her website…

FASHIONOFFICE INSIGHT by publisher Karin Sawetz

The Berlin fashion designer and veterinarian Michaela Irmscher has opened the new online shop 'fuchs & fjonka' for the ones with two and four legs. She collects artful products from Scottish designer Donna Wilson who creates knit toys for pets or William Wegman's collection made of bacterical free fabrics...

The Austrian division of Vespa refers back to the style of the 80ies Mods and Poppers; both had been Vespa riders. Mods represented the working class with the aim to become like the upper class and the Poppers had been the upper class kids with the aim to show it permanently. On the other side had been Punks...

FASHIONOFFICE INSIGHT 
by publisher Karin Sawetz

This month I have chosen the song ‘I fought the law’ by The Clash to clarify why it is important to learn the rules such as in fashion design to realize your desired future. You don’t have to follow the rules strictly the whole life through; learn more about designers' ‘Hacktivist’…

Fuchs & Fjonka FW9/10
The Berlin fashion designer and veterinarian Michaela Irmscher has opened the new online shop 'fuchs & fjonka' for the ones with two and four legs. She collects artful products from Scottish designer Donna Wilson who creates knit toys for pets or William Wegman's collection made of bacterical free fabrics...

 

Fred Perry & Vespa 
The Austrian division of Vespa refers back to the style of the 80ies Mods and Poppers; both had been Vespa riders. Mods represented the working class with the aim to become like the upper class and the Poppers had been the upper class kids with the aim to show it permanently. Punks had been…

The videos are made in the style of travel videos about 'places both weird bizarre as well as unknown with a nod towards exploration,' explains the online production company VBS. They are about burning underground coal fires in West Virginia, abandoned subway tunnels in NYC, and missile silos long forgotten...

The Bangkok based Thailand Institute of Fashion Research (inFASH) presented the color trends for the fashion and textile industries fall/winter 2010/2011 and spring/summer 2011, elaborated together with 14 European and Asian countries...

Momo is known for his maps and minimalistic street art. For Y-3, the collaborative label of Yohji Yamamoto and adidas (Y stands for Yohji, 3 for the three stripes of adidias), he has used silkscreens, stencils, and paint, to put his stamp with bright colors on everything from women’s blazers to men’s trousers...

Palladium fall 2009 
Exploring the ruins of New York City! The videos are made in the style of travel movies about 'places both weird bizarre as well as unknown with a nod towards exploration'…

Infash - color trends 
FW10/11, SS11

The Bangkok based Thailand Institute of Fashion Research (inFASH) presents the color trends for the fashion and textile industries FW10/11 and SS11…

 

Momo for Y-3 fall 2009 
Momo is known for his maps and minimalistic street art. For Y-3, the collaborative label of Yohji Yamamoto and adidas (Y stands for Yohji, 3 for the three stripes of adidias), he has used…

 



CALENDAR:
(‘Short Messages’ from the cover of www.fashionoffice.org in chronological order)

 

 

Girl With One Eye (Live) by Florence and The Machine on www.youtube.com/watch?v=m5Zoxf3G6u8. The video is from the time before Florence Walch was discovered by the fashion world such as Vogue or UK designer Paul Smith. Her new track ‘Drumming Song’ will be released on 13 Sept www.florenceandthemachine.net

 

Received following letter to the editor: “As a teacher of (business) English at a fashion college in Vienna (Michelbeuern) I really appreciate your website as a useful source of information for state-of-the-art teaching. It's a pity that the texts which are high standard contentswise are full of mistakes as regards correct use of vocab and grammar. To be more professional I would strongly advise you to have some proof reading by a competent native speaker.” (The text is not translated by Fashionoffice; the teacher’s letter was originally written in English.)

 

The video-interview with the UK designers of Harriet’s Muse is about FW9/10 inspired by the environmental and economic situation. Just received an invitation to the private viewing of Spring/Summer 2010 ‘Come Fly With Me’ on 20 Sept in London. They will present key pieces like the ‘handkerchief skirt/dress’, the cheeky ‘finback corset’ and the irresistible ‘tutu bag’.

 

Win a full-tuition scholarship to study fashion at one of The Art Institutes schools, including The Art Institute of California – San Francisco. Call for students (open to high school seniors across North America) to create an original ‘evening wear’ design for the Fashion Design category or an original Fashion Marketing, Merchandising or Retail Management plan for the corresponding category. Deadline 20 Nov 2009 www.artinstitutes.edu

 

The fashion of a new gender culture: counter-hegemonic mixed with androgyny. Seen at the work of Stefán Orschel-Read who studied at the Central Saint Martins menswear design. Just got an invitation to the Spring/Summer 2010 show on 20 September at 19.30 during On|Off in London www.onoff.tv

 

Designers that promote human rights, the environment and traditional skills of diverse cultures are on world tour with the ‘Ethical Fashion Show’: 1 - 4 Oct during Paris Fashion Week, 20 - 22 Sept in New York, 6 - 8 Nov in Rio, Milan in March 2010, Barcelona in April 2010 www.ethicalfashionshow.com

 

Vienna has a new Fashion Week! Settled on different locations of the trendy Museums Quartier in the center of the city, the former MQ-Fashion-Shows are extended into the ‘MQ Vienna Fashion Week’ (24 - 27 Sept) www.mqviennafashionweek.com

 

Austrianfashion.net has just sent a printed catalogue about Austrian designers to announce in which fashion city (Paris, London, New York, Barcelona) you can meet them in Sept and Oct. On the website www.austrianfashion.net you can use the designer listing with direct links to the designers’ sites for details.

 

Political messages with a fashionable appeal. Uruguayan multimedia artist Martin Sastre express the lifestyle and thinking of today’s people in esthetical edgy pop-trash-culture video stories. The emotional spice of his art is made of stories with a surprising twist. Watch the video: KIM X LIZ (2008) by Martin Sastre www.youtube.com/watch?v=b1b2vO0HEZ4. The Hayward Gallery, London, present his work ‘We are the World (Something has to Change for Everything to Stay the Same)’ from 8 Sept - 30 Sept www.hayward.org.uk.  



Fashionoffice’s Traffic Data by Quantcast:

The monthly traffic (people, impressions*) of Fashionoffice is published with daily new data by Quantcast on fashionoffice.org/contact.

 

*Data are measured on the ad pages of Fashionoffice.org and its special channels only. Not all content pages are carrying advertising. The advertising inventories of the Fashion Feeds or the Mobile Site are not included. The eMail-Trendletter has no advertising slots.

 


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