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Trendletter

July 2009 - I: Traveling time has started - Munich, Dubai, Paris, Vienna, Berlin, London...
July 2009 - II: Building Fashion Brands; Trends FW9/10 & SS10

July 2009 - III: Street Style
Aug 2009 - I: Photography around the world, Urban nomad
Aug 2009 - II: Fashion e-commerce
Aug 2009 - III: Historical Moments in Fashion & Beauty
Sept 2009 - I: Following rules in beauty and fashion, or not?
Sept 2009 - II: Fashion seen on phones, ears, dogs, scooters, feet...


Sept 2009 - III: Nature & men's wear, shoes, cosmetics; Juggling with design-rules

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Sept 2009: The attention of web users

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On 3 September 2009, the Spanish men's wear label Jan iú Més (founded 2005) by the designers Jan Zamora and Alfonso Peña presented the spring/summer 2010 collection during the 080 Barcelona Fashion.

 

About curating a store or He's got the look, Vienna Insight by Karin Sawetz: Wolfgang leads me to the 'Outdoor' section of the store with pieces from Geospirit, True Religion etc with an extraordinary mirror which he has found in Paris. I like the way he is measuring himself in the mirror and captured the moment...

 

Jeroen van Tuyl presented his spring/summer 2010 collection during the Paris Men's fashion week not on the catwalk but as a performance with the title 'Manitou'. The Manitou collection is influenced by the Native Americans' respect for nature...

Jan iú Més SS10
Question: Alongside to the short trousers, even your long pants in partly transparent materials are presenting men’s legs in a sexy way; never before experienced a fashion trend with such a strong focus on men’s legs. What’s about…?

Men’s Fashion

BR-Fashion fall 2009 
Vienna Insight by Karin Sawetz: Wolfgang leads me to a section of the store with pieces from Geospirit, True Religion etc and an extreme mirror from Paris. I like the way he is measuring himself in the mirror and captured the moment… 

 

Jeroen van Tuyl SS10 
Jeroen van Tuyl presented the collection during the Paris Men's fashion week not on the catwalk but as a performance with the title 'Manitou'. The collection is influenced by the Native Americans' respect for nature…

Nature & Men’s Fashion

On 6 August 2009, Danish designer Stine Goya presented the new spring/summer 2010 collection 'bulles d’été' (translated 'bubbles of spring') in a swimming hall during the Copenhagen Fashion Week in front of prominent guests like Danish Crown Princess Mary and international professionals such as style director for US Elle, Kate Lanphear. The Danish popstar Medina closed the show with the song 'Kun for mig'.

FASHIONOFFICE INSIGHT by publisher Karin Sawetz

Mette Hoff presents the new Hoff by Hoff spring/summer 2010 lingerie, night- and homewear collection: "I was trained to be a designer at the Danish Design School in Copenhagen... Before starting my own company I worked for some years in the design studio of a big Danish department store as a designer of their private labels, especially with lingerie and nightwear. This was where I got the idea to create a lingerie collection for the fashion conscious woman, ... to get rid of the many useless bows, frills and multicoloured laces..."

Stine Goya SS10 
'Sugar' is the name of the leading pattern in this collection of dresses in floating materials. Stine Goya, a graduate from Central St. Martins, creates a lightness of water and air that she entitles 'bubbles of spring'. The decadence of these bubbles come from their untroubled lightness…

FASHIONOFFICE INSIGHT 
by publisher Karin Sawetz

This month I have chosen the song ‘I fought the law’ by The Clash to clarify why it is important to learn the rules such as in fashion design to realize your desired future. You don’t have to follow the rules strictly the whole life through; learn more about ‘Hacktivist’…

Juggling with Rules

Hoff by Hoff SS10 
"I was trained at the Danish Design School in Copenhagen. Before starting my own company I worked in the design studio of a big Danish department store. This was where I got the idea to create a lingerie collection... to get rid of the many useless bows, frills and multicoloured laces…"

Juggling with Rules

 

The natural cosmetics label Bioemsan invited to a seminar about cosmetics and healthy nutrition. Interview with Katharina Hader about the distribution concept, what a dentist has to do with cosmetics, and meta-rules to gain beautiful skin through healthy nutrition...

The Aachen (Germany) product and jewelry designer Fabian Seibert and furniture, bags and accessories artist Patricia Yasmine Graf took part in the initiative Designmetropole Aachen event together with other designers and shop owners...

From 18 to 22 September 2009, the UK shoe brand Beyond Skin will present the new 2010 collection at the 'Estethica' during London Fashion Week. The  lookbook opens with the quotation of Mahatma Ghandi: ‘Be the change you wish to see in the world’. The design of the ethical footwear is surprisingly classic with a modern touch that remembers partly New Wave style in the tradition of Memphis design. Bold colors and minimalistic lines have the refreshing appeal of a sea breeze...

Bioemsan
The natural cosmetics label Bioemsan invited to a seminar about cosmetics and healthy nutrition. Interview with Katharina Hader what a dentist has to do…

Nature & Cosmetics

PYG & Sülzkotlett 2009 
Juggling with design-rules!Question to the designer Fabian Seibert: With this ring the wearer looks like a mutant with advanced flexible finger. What has inspired you?

Juggling with Rules

 

Beyond Skin SS2010 
The lookbook opens with the quotation of Mahatma Ghandi: ‘Be the change you wish to see in the world’. The design of the ethical footwear is surprisingly classical…

Nature & Shoes

 


CALENDAR:
(‘Short Messages’ from the cover of www.fashionoffice.org in chronological order)

 

The Austrian label Liniert presents the ‚Krachkollektion’ at the Vienna Fashion Week on 25 Sept. The designers of Liniert have already released a preview on the collection that is inspired by actual socio-political themes earlier this year with the statement that “…The naive fact that turns against ourselves is that we rather trust the usual, the conventional, than the non-conformist and strange…” The show begins at 16.00 in a tent in front of the MQ (Museums Quartier) in the center of the city. The Fashion Week runs until 27 Sept. Program and details on www.mqviennafashionweek.com

The US fashion, film, and art organization ‘Gen Art’ invites fashion designers, editors, buyers, bloggers and fashion consumers to join the new platform ‘Discover’. You can submit a t-shirt design to the theme ‘inspiration’. The winner will have their t-shirt produced and win a VIP travel package to Gen Art’s Shop NYC discover.genart.org

Fashionable dance party with guest artists like Hercules and Love Affair (>YouTube) and video projections by the art and fashion movie producers FLY16x9 www.fly16x9.com on 26 September at MOMA, The Museum of Modern Art in New York. More about the premier of MoMA MiXX dance party www.moma.org/momamixx

Website about clean energy fashion. CEF collects content about clean energy such as the video from the Los Angeles catwalk show of the Eco Nouveau (>YouTube, www.econouveau.com) designers Gary Harvey, Bahar Shahpar, and Amanda Shi. CEF has sent a glossary too: Eco-Fashion...uses organic raw materials, such as cotton grown without pesticides and silk made by worms fed on organic trees...doesn't involve the use of harmful chemicals and bleaches to colour fabrics...is often made from recycled and reused textiles. High-quality garments can be made from second-hand clothes and even recycled plastic bottles...is made to last, so that people keep them for longer...comes from fair trade - the people who make them are paid a fair price and have decent working conditions www.cleanenergyfashion.com

Fashion and music darling ‘Mika’ in a photo shooting for Vanity Fair in London (>YouTube). ‘Pop wonderboy’ Mika’s album ‘The Boy Who Knew Too Much’ came out on 18 Sept in Italy, 22 Sept in America etc. Mika will tour America in October. Find out more on www.mikasounds.com

 

‘Going Down’ by musician Szenario; directed by himself (>YouTube). The Viennese is part of the independent group of musicians under the keyword ‘Supercity’. From 5 to 10 Oct, Supercity runs the RUN VIE Festival on 8 locations in Vienna with more than 25 Hip Hop-Underground acts www.supercity.at/RUNVIE

 

Viennese design night with chocolaterie, Champagne and Cidre. During the Vienna Design Week, a group of artists and retailers start a new cooperation to show fashion, jewellery, accessories etc. with culinaric and musical highlights in the ‘Kettenbrückengasse’ quarter on 8 Oct, beginning at 18.00. My advice: start with chocolate, Cidre und Champagne at the Chocolaterie/Pâtisserie au marché www.fruth.at

>Swedish humour on fashion films. The wearable magazine ‘T-post’ goes cross-media. Watch the witty documentary ‘A T-post family Portrait - Karin & Carina’ (>YouTube). “We are in the final stages of completing the first film in a series of documentaries highlighting people in the T-post family. This first film gives you a chance to get to know Karin and Carina. Every six weeks they neatly check every single Tee for misprints and holes, and folds and package them to be shipped out to all four corners of the world. But before the package is shipped they singlehandedly check all 2500 address labels to make sure that they accurate. Karin and Carina are two cool and lovely women and this is our tribute to them.” The film will be released this fall. www.t-post.se

Fashion films done from designers and brands, fashionable movies about musicians, artists, icons… The 2nd edition of the annual Fashion, Style and Beauty Film Festival ‘ASVOFF’ (A Shaded View On Fashion Film, founded by Diane Pernet) shows from 25 until 27 September in Paris movies like a Hussein Chalayan documentary, Roisin Murphy retrospective, film by Alia Raza about Chloe Sevigny etc www.AShadedViewOnFashion.com

The underlying role of aesthetics in ideology and culture: Sean Snyder investigates the “transformative role of the archive in relation to digital imaging technologies, developing a methodological approach to the structuring of information. Utilizing the interpretative potential of documents and databases, his work explores documentary practice as a historical construct, and more generally the underlying role of aesthetics in ideology and culture…” exhibition ‘Sean Snyder’ at the ‘Index the Swedish Contemporary Art Foundation’ from 16 Sept - 25 Oct www.indexfoundation.se

Received a text from Gina Drewes & Tiberius on occasion of the show at the Vienna Fashion Week on 24 Sept. (Note to the text: fashion design in Austria is strongly directed by quasi-governmental institutions and revolution begins with breaking through the ‘desiderata’. At this time, rural clothing such as Dirndl is on the wish list of influential groups.) “barROCK a symbiosis of Prèt à Porté designer Gina Drewes and the fetish fashion of TIBERIUS (Valenzuela-Abril). An exciting mix of sensuality and desire. Far away from dusty wig and Alm-Chic barROCK initiates a new era and refuses to use antiquated stereotypes.” www.mqviennafashionweek.com

 ‘Yearning For Home’ (video on YouTube) by the now in America (NY) living British born singer Siji from his new album ‘Adesiji’. “My self-titled sophomore album 'ADESIJI', is a full portrayal of where I currently stand as an artist and human being and the experiences that have come to shape my character. A few of the songs are about the current war, the environment, my yearning to take a closer peek at my ancestral homeland (Nigeria), where I grew up in as well as the spiritual side of my roots". www.sijimusic.com



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