8 May 2021

Vienna Fashion Week co-founders relocate the design, art concept store 'Not Another Concept Store' to one of the creative scene's favorite areas for going out

From 17 May, the 'Not Another Concept Store' will present design and art by Austrian and international designers at a new address, the Gumpendorferstrasse 36 at the 6th district of Vienna. The region counts as one of the creative scene's favorite areas for going out. The restaurants, bars and cafes are cultural hubs where the mindset of intellectual, open minded citizens are spread. It's relaxed chic here in this area.

Not Another Concept Store was founded in 2017 by Elvyra Geyer and Zigi Mueller-Matyas from the pop-up store activities of Vienna Fashion Week which was co-founded by the duo in 2008. Since then, the event series of the Vienna Fashion Week was extended with the Vienna Fashion Festival and special shopping occasions. 'Not Another Concept Store' was used as a traditional fashion and design store as well as a platform for talks, workshops and art exhibitions.

At the new location, items by labels like Milk, Irina Schrotter, or Starstyling will make the start of the 6-week rotation of ranges by national and international designers (list of collaborating design labels at notanother.at/designers).

Image, from left: Elvyra Geyer and Zigi Mueller-Matyas. Photo: © Thomas Lerch.

Map of the region; find a selection of restaurants, bars,... at Wien.Info (gastronomy reopens from 19 May in Vienna):