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carpe
diem zen philosophy and roman poetry _ harmony of body and soul "Karl Gerstner has ingeniously translated this philosophy of life into reality with masterly use of color and form. Just as the passing moment is the smallest segment of experience, the second is the smallest unit of measurement in his watch. Every second, a new constellation of colors and forms comes into being on its dial. This is a consummate cipher for the uniqueness of every single moment that is used and enjoyed," writes Hans Saner, the philosopher from Basel, Switzerland. With the carpe diem, Rado is for the first time launching a watch that is a work of art - a work of art that is a watch. carpe diem is a Latin expression that comes from an Ode by the Roman poet Horace. It is often translated "seize the day" or "enjoy the day", although it should be borne in mind that "day" here means "today" or the actual moment rather than any old day. From its context, the meaning of the expression becomes clear: "Do not count on far-reaching hopes nor on tomorrow, for if you do so Time will run away from you. Be wise: enjoy the present moment to the full." The purpose and sense of Rado's way of doing things has never been confined to the mere measurement of time. The outer appearance of Rado watches has always been just as important as the technology inside them. This is why Rado has over the years gained the reputation of consistently clothing precision in individualistic, unmistakable design. Design that has sought and found its inspiration in the artistic sphere. Over and again Rado has oriented its understanding and its criterions in direct relationship to those who create works of art. Internationally famous artists have taken Rado products as subjects for many years now. The result is an exclusive collection of individualistic pictures and other artistic interpretations, which impressively portray the intimate connection and conceptual confluence of design and art. With the carpe diem - created in close collaboration with the famous Swiss artist Karl Gerstner - Rado has united design, technology and art for the first time in a very special way: art directly applied to the product - the watch. What has been created is no less than a miniature work of art that does not serve primarily for the mere measurement of time, but - as the Latin expression carpe diem says - exhorts one to consciously perceive and experience the current day - and every passing moment of it. With its fascinating interplay of color and form, this small artistic-technological marvel invites a new, spontaneous and individualistic sensibility to Time. Every constellation of the dial colorfully symbolizes a transitory digression into your own personal world. Each digression a moment of pause and contemplation, of equanimity and enjoyment of life. The carpe
diem, Karl Gerstner's watch from Rado, is available in a limited edition
of 2002. Each watch is hand signed by the artist, and individually numbered.
The carpe diem is presented in a black case and is available from mid-April
at Rado retailers. All carpe diem watches are water-resistant to a depth
of 30 meters (98 feet). foto: www.rado.com
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