30 March 2020

(Beginning of 3rd week of self-isolation in Austria): Smart digital solutions for brick & mortar stores

Due to the current pandemic measures like social distancing, the digital extensions of classical brick & mortar stores have become a new theme which is spread widely by media in Austria. If it's the collection of websites where to buy what or reports about the organisation of the supply chain such as at the Austrian traditional clothing label Gössl where customers can select at the brand's online shop the favorite regional store as providing address. Very simple. Smart! This way, the store owners respectively franchise partners can continue their work and the customers can help their favorite stores to survive the shutdown.

Image: The picture shows a tablet with screen of the online shop on goessl.com. Photo provided by Gössl; © Gössl.