29 September 2021

Arts & crafts are in fashion for at home! Home accessories trends seen at the 'For the Love of Art' H&M Home collection developed together with artists who reflect upon nature and society

The new home collection 'For the Love of Art' will be released officially on 7 October at selected H&M stores and online. Some days before the launch, H&M provided a preview of the arts & crafts items created in collaboration with female artists who mediate their view on the world such as the self-consciousness, power and fragility of women, the beauty of nature and cultural heritage, with illustrations and textile designs for practical everyday objects like vases, cushion sleeves or plaids and posters. The artists, French duo Sacrée Frangine (illustrations applied to ceramics like the flower pot on view on this page), the Brazilian in São Paolo-based multidisciplinary artist Brunna Mancuso (delivered the artwork for posters), and Berlin-based Italian-Nigerian illustrator and textile designer Diana Ejaita (embroidered cushion sleeves, jacquard-woven plaids) are presented with pieces from the H&M Home collection at hm.com.