6 May 2022

Applied arts in practice: Fashion.at visited the '(Con)temporary Fashion Showcase' for the preview of the new fashion hub for exhibitions and exchange at the MAK branch Geymüllerschlössel in Vienna

At the entry of the Geymüllerschlössel, a branch of the Museum of Applied Arts Vienna, visitors will see the first piece of the exhibition of architect and designer Julia Koerner's work, a 3D printer at the museum shop where vases in the edition of 65 pieces are available. Fashion.at bought by the way the very first vase from the edition showing a similar surface like the pedestals which carry the art-design pieces at the cupola room of the summer palace Geymüllerschlössel. The designer, who lives in Vienna and Los Angeles, combines architecture, art and design for items like architectural objects, artful 3-dimensional prints on fabrics, or elegant clutches produced after order and for customized pieces for collaborations with labels like Swarovski, Chanel, haute couture by Iris van Herpen, or for film costumes like the cooperation with Ruth E. Carter for the award-winning Hollywood film Black Panther.

Images, from left: At the entry of the MAK branch Geymüllerschlössel in Pötzleinsdorf in the 18th district of Vienna, a 3D-printer with the vases (limited edition of 65 pieces) are placed on occasion of the exhibition '(Con)temporary Fashion Showcase: Julia Koerner' at the museum shop. The exhibition is on view from 7 May until 5 June 2022.
Middle: The picture shows architect, designer Julia Koerner and the Director of the MAK - Museum of Applied Arts Vienna Lilli Hollein at the press preview of the first exhibition of the '(Con)temporary Fashion Showcase' series on 6 May 2022 at the cupola room of the Geymüllerschlössel in Vienna. The mannequin on the left wears the Setae Jacket which shows a special 3D-print on a fabric. The print was calculated with an algorithm imitating butterfly wings with fine hairs and scales.
Right: At the press preview, Julia Koerner spoke about her works which are made of environmentally friendly sourced, sustainable materials. The bag collection is placed at the exhibition on 3D-printed pedestals from the designer's 'Lamella'-series. The stackable pedestals are like the bags produced from plant-based materials and are inspired by the lamellas of fungi.

On 7 May at 18:00, the exhibition '(Con)temporary Fashion Showcase: Julia Koerner' will be opened with a talk on design and production processes with Julia Koerner and curator Lara Steinhäußer. The programme including details about the pop-up market with lingerie, swim and sportswear by Austrian designers is published at mak.at/en/contemporaryfashion.

Today, additionally to the introduction of the first event series and exhibition, the two following shows were announced. The '(Con)temporary Fashion Showcase: Susanne Bisovsky' exhibits selected creations of the Austrian designer and is dedicated to her recently released book 'Wiener Chic' from 11 June until 28 August 2022.

The third exhibition '(Con)temporary Fashion Showcase: Jojo Gronostay' happens from 3 September until 4 December 2022. The artist Jojo Gronostay won with his label DWMC - DEAD WHITE MEN'S CLOTHES the Modepreis der Stadt Wien 2021 (Fashion Prize of the City of Vienna 2021). For the exhibition, an artistic video installation by Jojo Gronostay will be on show. The artwork concerns topics like fashion behavior, the construction of meaning and the building of cultural consciousness through collection activities of museums.