Fashion Feeds by Fashion.at

FESCH 2026: How Salzburg Became a Hub for Tracht Fashion

office@fashion.at (Dr. Karin Sawetz) — Fri, 14 Aug 2026 18:47:00 +0100

Why Salzburg became a hub for Tracht fashion: FESCH 2026 connects tradition, wholesale and the next generation of alpine styles.

Image: FESCH 2025 fashion show at Brandboxx Salzburg, showing models in contemporary Tracht and alpine-inspired looks. © studiosoco GmbH

At Vienna's Neustifter Kirtag, Dirndl Meets Drag

office@fashion.at (Dr. Karin Sawetz) — Thu, 13 Aug 2026 19:44:00 +0100

At Vienna's Neustifter Kirtag, Dirndl, wine and a changing idea of tradition meet drag, music and queer culture.

Image: Visitors in colourful Dirndl and Lederhosen pose at the Neustifter Kirtag, surrounded by rainbow flags and festive decorations. © QUEER MOMENTS

A Digital Collection to Browse, Search and Reconnect

office@fashion.at (Dr. Karin Sawetz) — Wed, 12 Aug 2026 15:39:00 +0100

More than 23,000 museum objects are online. Albums make browsing easy; a deeper search reveals unexpected links across history, fashion and everyday life.

Images: Three historical photographic cards from the Volkskundemuseum Wien: a woman in Zillertal traditional dress (pos/19145), a dancing couple in traditional dress from the Pustertal (pos/19148), and a member of the Wiener Radfahrer Club posing with a high-wheeler bicycle (pos/67699). The photographs were taken by C. A. Czichna (pos/19145 and possibly pos/19148) and Nikolaus Stockmann (pos/67699). © Volkskundemuseum Wien

The Polo Shirt Question: What the Vienna Fashion Study Actually Examines

office@fashion.at (Dr. Karin Sawetz) — Tue, 11 Aug 2026 16:18:00 +0100

A polo shirt is not a political label. A Vienna research project is examining the networks and visual codes behind far-right fashion.

Image: A boutique rack displays polo shirts in a range of colors, from navy and white to pink, green and yellow. © Fashion.at | AI-generated with ChatGPT

The Three Skills Humans Need in the AI Workplace

office@fashion.at (Dr. Karin Sawetz) — Mon, 10 Aug 2026 17:46:00 +0100

AI may change the job — but what happens to the way people think, create and work together?

Image: Infographic outlining three key meta-skills for the AI era: Computational Thinking, Social Intelligence and Adaptive Creativity, with their definitions, core pillars, importance, measurement and development methods.

Green, Pink, Lilac: How Altaussee Wears Its Landscape

office@fashion.at (Dr. Karin Sawetz) — Sun, 9 Aug 2026 19:31:00 +0100

Green, pink and lilac: a journey through Altaussee, where mountain scenery, summer villas and traditional dress tell stories of the region.

Image: Editorial postcard-style illustration of Altaussee in Styria, showing the lake and dramatic mountain landscape alongside a traditional Ausseer Tracht postage stamp. © Fashion.at | AI-generated with ChatGPT

From Skinny to Wide Leg: Why Fit Matters More Than Fashion Rules

office@fashion.at (Dr. Karin Sawetz) — Thu, 6 Aug 2026 15:39:00 +0100

Skinny, straight or wide? Levi's latest denim relaunch reflects a fashion shift where comfort and personal fit increasingly matter more than trends

Images: Three models showcase the 721 High Rise Skinny, 723 High Rise Straight and 725 High Rise Bootcut from the relaunched Levi's® 700 Series, highlighting today's diverse approach to denim fits. © Levi's

Vienna Fashion Week.26 Show Plan Highlights Fashion Beyond the Runway

office@fashion.at (Dr. Karin Sawetz) — Wed, 5 Aug 2026 16:28:00 +0100

Vienna Fashion Week.26's full show schedule reveals projects that use fashion for empowerment, education and artistic experimentation.

Image: The infographic reinterprets the Vienna Fashion Week.26 show schedule in warm pastel colours. The timeline is complemented by illustrated highlights of Empowerment Studio, Modeschule Michelbeuern's 'Nahtschatten' and the MQ Artist-in-Residence project dreizehn, emphasising fashion as a platform for ideas, education and social impact. © Fashion.at / AI-generated with ChatGPT

Peek & Cloppenburg's Autumn Capsule Brings Quiet Style into Everyday Life

office@fashion.at (Dr. Karin Sawetz) — Tue, 4 Aug 2026 16:43:00 +0100

Can a few timeless pieces outlast fast-changing trends? Peek & Cloppenburg's new Style Icon Collection suggests a different approach to autumn.

Image: Viky Rader sits at an outdoor Paris café wearing pieces from the Style Icon Collection curated by Viky Rader for Peek & Cloppenburg, including wide raw-denim jeans, a grey knit polo and a camel cardigan. The collection launches on 10 September 2026 in selected Peek & Cloppenburg stores and online. © Peek & Cloppenburg Holding B.V.

Vienna Design Week 2026: School Tours Open the Door to the World of Design

office@fashion.at (Dr. Karin Sawetz) — Sun, 2 Aug 2026 19:59:00 +0100

Vienna Design Week's guided school tours explore questions such as: What makes good design? Who shapes it? And how does it influence everyday life?

Image: The Festival Headquarters of the 20th Vienna Design Week 2026 at Hietzinger Kai 101 in Vienna, featuring the anniversary festival branding on the landmark office tower designed by Harry Glück. © Christoph Wimmer–Studio Sirene / Vienna Design Week.

From Royal Parasols to UV Umbrellas: Why Portable Shade Is Making a Comeback

office@fashion.at (Dr. Karin Sawetz) — Sat, 1 Aug 2026 18:46:00 +0100

Portable sun umbrellas are back—but not for fashion. Heatwaves and skin health are driving the comeback of an accessory with centuries of history.

Image: A woman stands with a light blue doppler zeroSun UV umbrella overlooking Salzburg's historic Baroque Mirabell Gardens, illustrating the renewed popularity of portable sun umbrellas for protection against heat and ultraviolet radiation in urban environments. © doppler

From New School Shoes to Bike Buses: How Cycling Is Becoming Part of the School Run

office@fashion.at (Dr. Karin Sawetz) — Fri, 31 Jul 2026 15:49:00 +0100

More Austrian children are cycling to school. Here's how bike buses, footwear and new youth cycling initiatives are changing the journey.

Image: Children of different ages wearing helmets gather with bicycles in a modern residential square, illustrating active mobility and safe cycling for young riders. © woom GmbH.

How AI Is Changing the Hidden World of Retail Orders

office@fashion.at (Dr. Karin Sawetz) — Thu, 30 Jul 2026 17:09:00 +0100

Modern retail increasingly depends on AI-powered order management. CHRIST's latest technology project illustrates how omnichannel commerce is evolving behind the scenes.

Image: AI-generated illustration showing a modern omnichannel retail operation where physical stores, warehouses and online orders are connected through intelligent order management software. © Fashion.at, AI-generated with ChatGPT.

The First School Bag: What Really Matters

office@fashion.at (Dr. Karin Sawetz) — Wed, 29 Jul 2026 12:31:00 +0100

The first school bag is more than a childhood milestone. Austria's newest VKI comparison examines ergonomics, visibility and everyday usability. What parents should look for before the new school year begins.

Image: Children arrive at an Austrian primary school carrying modern school bags with ergonomic shoulder straps and reflective safety elements. The editorial image illustrates the importance of comfort and visibility. © Fashion.at, AI-generated with ChatGPT

Work, Fashion and Fibers: Why Lenzing Is Reshaping Its Future

office@fashion.at (Dr. Karin Sawetz) — Tue, 28 Jul 2026 12:07:00 +0100

Lenzing's restructuring reflects how AI, digitalisation and changing fashion markets are transforming work, manufacturing and textile innovation.

Image: View of the Lenzing AG production site in Austria. A tall, brick clock tower with the white 'Lenzing' logo is visible in the background. In the foreground, large piles of raw timber logs are stacked high, indicating the industrial use of wood at the facility. © Lenzing AG/Franz Neumayr. Photographer: Franz Neumayr

From Bureau to Home Office: How Work Changed Office Fashion

office@fashion.at (Dr. Karin Sawetz) — Mon, 27 Jul 2026 17:08:00 +0100

From monastery scriptoria to hybrid work: how office culture transformed fashion—and what ECOALF's new collection reveals.

Images (left to right): A woman wearing a brown sleeveless knit over a shirt with wide-leg trousers; a woman styled in a black knit top with a long beige skirt, black boots and tote bag; a man wearing a navy jacket over a sweatshirt with white trousers. All looks are from the ECOALF Autumn/Winter 2026/27 collection. © ECOALF.