COLLECTIONS
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 7 May 2026Festival Fashion Meets Culture at the Salzburg Festival 2026 From flowing satin dresses to summer-ready tailoring: a look at fashion inspirations connected to the Salzburg Festival 2026, with Peek & Cloppenburg Austria as official product partner of the festival, alongside selected highlights from opera, theatre and readings in Salzburg. |
 6 May 2026The Red Eagle: How a Historic Tyrolean Symbol Shapes Contemporary Design From medieval heraldry to modern fashion: how the Tyrolean red eagle shapes design, identity and craftsmanship in the Alps. |
 30 April 2026Vienna Premiere of 'The Devil Wears Prada 2' with Humanic and Cineplexx Vienna hosted the premiere of 'The Devil Wears Prada 2', accompanied by a Humanic collaboration with Cineplexx linking cinema and fashion. |
| 30 April 2026 Vienna Premiere of 'The Devil Wears Prada 2' with Humanic and Cineplexx Vienna hosted the premiere of 'The Devil Wears Prada 2', accompanied by a Humanic collaboration with Cineplexx linking cinema and fashion. |
 30 April 2026Austria Presents Design Industry at Milan Design Week 2026 Austria's design sector gathered in Milan: more than 30 companies showcased furniture, lighting and material innovation at Design Palazzo Austria 2026. |
 29 April 2026Outdoor Living Trends 2026: Shade, Soft Colors, and Natural Materials Shade remains one of the most effective forms of sun protection—and it is shaping how terraces are designed today. New outdoor trends presented by doppler and Knirps combine soft colors, natural materials, and functional sun umbrellas. |
 27 April 2026Second-hand, cross-border: how Vinted data reveals new trends in Austria Cross-border resale is reshaping Austria's second-hand market. New Vinted data reveals trends from fashion to interiors. |
 21 April 2026Edelstoff Spring Market Showcases New Design Talent at Vienna's Marx Halle Edelstoff returns to Vienna's Marx Halle this April with 170 labels, workshops, and street food — a snapshot of independent design today. |
 17 April 2026Dayjamas: When Nightwear Becomes Everyday Style From 1920s beachwear to modern dayjamas: how comfort became part of everyday style. A look at Hanro's collections and the history behind pajama dressing. |
 12 April 2026Austria enters early summer with cross-generational fashion Fashion and summer culture in Austria are changing: more inclusive, more relaxed, and shared across generations. |
 8 April 2026Luis Trenker at ESC Vienna: Fashion for Europe Show Returns Vienna hosts ESC 2026 – and fashion joins the stage. 'Fashion for Europe' returns on May 15 at Rathausplatz, bridging music and design. |
 5 April 2026Insider Event for Vienna's Handmade Fashion A closer look at Vienna's fashion scene: MODE WIEN EN SUITE gathers local designers, milliners and makers for a curated shopping event in April 2026. |
 2 April 2026Anthroposophy and the Human at the Center: 50 Years of dm and a Vintage Collection in Austria A look at Austria's drugstore market and how dm built its position over 50 years — between self-service innovation, stable pricing, and a human-centered philosophy. |
 25 March 2026Vienna Design Week 2026 Announces Workwear Open Call and Visual Identity Vienna Design Week 2026 presented its programme, Biofabrique open calls and a new visual identity. Early insights show a strong focus on materials and process. |
 24 March 2026Vienna Fashion Week 2026 Campaign Reveals First Visual Vienna Fashion Week 2026 introduces its visual direction with a first campaign image photographed at Halle E+G in Vienna's MuseumsQuartier. |
 21 March 2026Space Age-inspired Luminaires Staged at Vienna Flower Shop Spring in Vienna: Light meets flowers in a new Lobmeyr campaign photographed by Florentina Olareanu at the floral specialist Zweigstelle. |
 16 March 2026Digital Design Meets Nature in Award-Winning Jewellery Collection How digital technology is changing jewellery design: The Aurelia collection designed by Timo Küchler for Ehinger Schwarz by Dorotheum translates sea foam into a CAD-generated gold structure and wins the German Design Award 2026. |
 15 March 2026Pearls Return: A Classic Jewelry Material Finds New Forms in Vienna Pearls are back — but not as your grandmother's jewelry. Designers in Vienna reinterpret the historic gem with modern shapes, workshops, and couture-style pieces. |
 14 March 2026Viennese Grandezza: A Quiet Style Between Heritage and Streetwear What makes Vienna's fashion identity unique? A look at 'Viennese Grandezza' – a mix of understated elegance, heritage fabrics and modern streetwear. |
 8 March 2026The Last Days of Disco: Gina Drewes Reflects Changing Nightlife in Menswear How fashion reflects nightlife change: Gina Drewes' menswear collection 'The Last Days of Disco' looks at decades of club culture and new lifestyles. |
 5 March 2026Vienna Photo Series Links Fashion and Literature in Nicolas Dudek's SS26 Collection A new photo series by several photographers presents Nicolas Dudek's SS26 collection 'Le Petit Prince' in Vienna. One photographer, Sarah Katharina, connects fashion, literature and architecture on Maria-Theresien-Platz, the square between the Kunsthistorisches Museum and the Naturhistorisches Museum. |
 27 February 2026Jewellery Thinking for the Head: Elisabeth Habig and Wedding Fascinators in Austria From jewellery to headwear: how a Vienna designer applies goldsmith logic to wedding fascinators — and why they are replacing veils in Austria. |
 21 February 2026Austria's Fashion Network: From Vienna to Global Runways From Vienna to Paris and Milan: how Austrian designers build international careers, supported by the AFA — and why a Gucci livestream at a Würstelstand matters. |
 20 February 2026Staatspreis Design 2026: Shortlist Shows the Range of Contemporary Design The Staatspreis Design 2026 shortlist is out. 31 projects show how design connects technology, society, and everyday life. |
 14 February 2026Henry in the Mall: Second-Hand, Social Work and New EU Rules on Fashion Waste A second-hand pop-up in one of Vienna's largest malls shows how clothing reuse and social work intersect. Fashion.at also looks ahead to upcoming EU rules for the fashion industry. |
 11 February 2026Edelstoff 2026 Dates: Young Design and Craft in Vienna Edelstoff returns to the Marx Halle: young fashion, product design and street food, shaped by local craft and independent labels. |
 7 February 2026A Private Wardrobe, a Public Purpose: Designer Vintage for Social Inclusion in Vienna A private designer wardrobe, thousands of pieces, one social goal. How a vintage pop-up in Vienna connects luxury fashion with labour market inclusion. |
 2 February 2026Couture and Cultural Rituals: Vienna Opera Ball 2026 in the Spotlight Vienna's most discussed night returns: the Opera Ball 2026 brings together tradition, television, politics and fashion — and sparks debate once again. |
 28 January 2026High Altitude, Shared Values: Sustainable Fashion Meets Alpine Cuisine High above Bruneck, cuisine, culture and clothing meet. A look at a new collaboration on the Kronplatz, framed by the Alps and the upcoming Winter Games. |
 27 January 2026Belgian Fashion Set Against the Hollywood Hills From Antwerp to Los Angeles: Essentiel Antwerp presents its Spring 2026 campaign, playing with contrasts, color and city scenes. |
 25 January 2026Paris Haute Couture Week Spring/Summer 2026: What to Watch and When Paris Haute Couture Week Spring/Summer 2026 kicks off Jan 26–29 with major debuts, couture films, and livestreamed shows. An overview of the key presentations defining the season. |
 20 January 2026Valentine's Day: From Tradition to Thoughtful Gifts by Vienna-Based Makers Valentine's Day between history and the present: how the tradition of gift-giving meets contemporary design from Vienna. |
 15 January 2026Blickfang Publishes 2026 Dates: Design Fair Schedule Across Six Cities An overview of all cities, exhibitor and visitor figures, and Vienna's position within the tour. |
 14 January 2026Between Line and Glamour: Haute Couture Austria Award 2025 and a Night Beyond Competition Couture, collaboration, and cultural context: Silvia Schneider and HUMANIC presented their ball collection at the Haute Couture Austria Award 2025 in Vienna. |
 13 January 2026Austria on the International Fashion and Lifestyle Map: From Florence to Paris From Florence to Paris: where Austrian fashion and design appear this season — with fewer runways, but strong international platforms. |