COLLECTIONS

6 August 2026 From Skinny to Wide Leg: Why Fit Matters More Than Fashion Rules
Skinny, straight or wide? Levi's latest denim relaunch reflects a fashion shift where comfort and personal fit increasingly matter more than trends

5 August 2026 Vienna Fashion Week.26 Show Plan Highlights Fashion Beyond the Runway
Vienna Fashion Week.26's full show schedule reveals projects that use fashion for empowerment, education and artistic experimentation.

4 August 2026 Peek & Cloppenburg's Autumn Capsule Brings Quiet Style into Everyday Life
Can a few timeless pieces outlast fast-changing trends? Peek & Cloppenburg's new Style Icon Collection suggests a different approach to autumn.

1 August 2026 From Royal Parasols to UV Umbrellas: Why Portable Shade Is Making a Comeback
Portable sun umbrellas are back—but not for fashion. Heatwaves and skin health are driving the comeback of an accessory with centuries of history.

30 July 2026 How AI Is Changing the Hidden World of Retail Orders Modern retail increasingly depends on AI-powered order management. CHRIST's latest technology project illustrates how omnichannel commerce is evolving behind the scenes.

29 July 2026 The First School Bag: What Really Matters
The first school bag is more than a childhood milestone. Austria's newest VKI comparison examines ergonomics, visibility and usability. What parents should look for before the new school year begins.

28 July 2026 Work, Fashion and Fibers: Why Lenzing Is Reshaping Its Future
Lenzing's restructuring reflects how AI, digitalisation and changing fashion markets are transforming work, manufacturing and textile innovation.

27 July 2026 From Bureau to Home Office: How Work Changed Office Fashion
From monastery scriptoria to hybrid work: how office culture transformed fashion—and what ECOALF's new collection reveals.

25 July 2026 Austria's Autumn 2026 Preview: Cozy Comfort Meets Fresh Energy
Summer is still in full swing, but Austria's first autumn previews already reveal the colours, flavours and lifestyle ideas shaping the next season.

22 July 2026 EU Ban on Destroying Unsold Clothing: Austria Prepares for a New Textile Economy
New EU rules ban the destruction of unsold clothing. What changes for Austrian companies, consumers and the future of textile recycling?

21 July 2026 From Alpine Roots to British Tweed: Autumn Travel Meets Regional Style
Traditional, but not traditional costume: Luis Trenker shows how Alpine heritage continues to evolve in contemporary fashion.

20 July 2026 Vienna Fashion Week 2026: First Look at This Year's Designer Line-up
The first designer names for Vienna Fashion Week 2026 are confirmed. Here's an early look at selected labels and projects shaping this year's programme.

8 July 2026 From Space Age Packaging to the Runway: When Fashion Becomes Advertising
How Marina Hoermanseder's Berlin Fashion Week SS27 show illustrates the role of brand collaborations, space-inspired design and runway storytelling.

6 July 2026 Haute Couture Week in Paris: Between Livestreams and Digital Control
Paris couture digital: some shows stream live, others appear as films. Behind the runway, new systems reshape how fashion is seen, shared and protected.

3 July 2026 Style Guide for Austria's Festival Summer: What to Pack for Culture, Lakes and Mountains
Austria's festival regions combine hiking, lakes, and an international cultural program. Packing tips for hikes, swimming trips, and evening events.

30 June 2026 EU's New €3 Customs Duty Reshapes Low-Value Imports
From 1 July, the EU's new €3 customs duty changes low-value imports from outside the Union. Vienna's retailers see it as a step towards fairer competition.

24 June 2026 Paris Fashion Week Watch: When the Beach Becomes the Runway
Sand, waves and surfboards replaced the classic catwalk at Paris Fashion Week, where water sports became the visual theme for menswear 2027.

23 June 2026 Vienna Awards Reveal Couture Campaign for October Gala
A new Vienna Awards campaign image offers a first look at Jasmin Erbas' couture designs before their presentation at the October gala in Vienna.

17 June 2026 75 Years of Freywille: How Vienna's Fire Enamel Jewellery Is Made
A live painting demonstration and new Sphinx-inspired designs revealed how Vienna-made fire enamel jewellery is crafted for Freywille's 75th anniversary.

4 June 2026 Young Fashion Takes the Stage at Vienna's Angewandte
Forty students, six diploma collections and a new major award: Vienna's Show Modeklasse 2026 highlighted the next generation of fashion designers.

31 May 2026 Vienna Fashion Finds a Slower Rhythm at SO/ Vienna
A fashion pop-up at SO/ Vienna shows how independent labels use community, craftsmanship and small-scale production as an alternative to fast fashion.

30 May 2026 Vienna Awards Preview Puts Focus on Campaign Before October Gala
Before the gowns arrive, the Vienna Awards reveal a striking preview: 13 women in white shirts and denim launch the 2026 season from inside the Hofburg.

27 May 2026 Austria's Planned Parcel Tax Divides Retail, Digital Economy and Sustainability Groups
Austria's planned €2 parcel levy has triggered a debate between retail, sustainability and digital economy groups. Who will ultimately pay?

23 May 2026 Philo-Sofie SS26: Knitwear Between Escape and Ease
Why do fashion images make people dream? Philo-Sofie's SS26 knitwear connects coastal ease, escapism and modern wellbeing.

21 May 2026 Austria's Fashion Retail Faces Structural Shift
Austria's fashion retail sector is shrinking. New WKÖ figures show rising vacancies, online pressure and changing consumer habits.

12 May 2026 Vienna's Old Clothing Debate
Vienna plans to remove old clothing containers from public streets from 2027. Supporters cite pollution and waste, critics warn of weaker textile collection systems. The debate reflects a larger global problem linked to fast fashion and recycling limits.

7 May 2026 Festival Fashion Meets Culture at the Salzburg Festival 2026
From flowing satin dresses to summer-ready tailoring: a look at fashion inspirations connected to the Salzburg Festival 2026, with Peek & Cloppenburg Austria as official product partner of the festival, alongside selected highlights from opera, theatre and readings in Salzburg.

6 May 2026 The Red Eagle: How a Historic Tyrolean Symbol Shapes Contemporary Design
From medieval heraldry to modern fashion: how the Tyrolean red eagle shapes design, identity and craftsmanship in the Alps.

30 April 2026 Vienna Premiere of 'The Devil Wears Prada 2' with Humanic and Cineplexx
Vienna hosted the premiere of 'The Devil Wears Prada 2', accompanied by a Humanic collaboration with Cineplexx linking cinema and fashion.

30 April 2026 Austria Presents Design Industry at Milan Design Week 2026
Austria's design sector gathered in Milan: more than 30 companies showcased furniture, lighting and material innovation at Design Palazzo Austria 2026.

29 April 2026 Outdoor Living Trends 2026: Shade, Soft Colors, and Natural Materials
Shade remains one of the most effective forms of sun protection — and it is shaping how terraces are designed today. New outdoor trends presented by doppler and Knirps combine soft colors, natural materials, and functional sun umbrellas.

27 April 2026 Second-hand, cross-border: how Vinted data reveals new trends in Austria
Cross-border resale is reshaping Austria's second-hand market. New Vinted data reveals trends from fashion to interiors.

21 April 2026 Edelstoff Spring Market Showcases New Design Talent at Vienna's Marx Halle
Edelstoff returns to Vienna's Marx Halle this April with 170 labels, workshops, and street food — a snapshot of independent design today.

17 April 2026 Dayjamas: When Nightwear Becomes Everyday Style
From 1920s beachwear to modern dayjamas: how comfort became part of everyday style. A look at Hanro's collections and the history behind pajama dressing.

12 April 2026 Austria enters early summer with cross-generational fashion
Fashion and summer culture in Austria are changing: more inclusive, more relaxed, and shared across generations.

8 April 2026 Luis Trenker at ESC Vienna: Fashion for Europe Show Returns
Vienna hosts ESC 2026 – and fashion joins the stage. 'Fashion for Europe' returns on May 15 at Rathausplatz, bridging music and design.

5 April 2026 Insider Event for Vienna's Handmade Fashion
A closer look at Vienna's fashion scene: MODE WIEN EN SUITE gathers local designers, milliners and makers for a curated shopping event in April 2026.

2 April 2026 Anthroposophy and the Human at the Center: 50 Years of dm and a Vintage Collection in Austria
A look at Austria's drugstore market and how dm built its position over 50 years — between self-service innovation, stable pricing, and a human-centered philosophy.

25 March 2026 Vienna Design Week 2026 Announces Workwear Open Call and Visual Identity
Vienna Design Week 2026 presented its programme, Biofabrique open calls and a new visual identity. Early insights show a strong focus on materials and process.

24 March 2026 Vienna Fashion Week 2026 Campaign Reveals First Visual
Vienna Fashion Week 2026 introduces its visual direction with a first campaign image photographed at Halle E+G in Vienna's MuseumsQuartier.

21 March 2026 Space Age-inspired Luminaires Staged at Vienna Flower Shop
Spring in Vienna: Light meets flowers in a new Lobmeyr campaign photographed by Florentina Olareanu at the floral specialist Zweigstelle.

16 March 2026 Digital Design Meets Nature in Award-Winning Jewellery Collection
How digital technology is changing jewellery design: The Aurelia collection designed by Timo Küchler for Ehinger Schwarz by Dorotheum translates sea foam into a CAD-generated gold structure and wins the German Design Award 2026.

15 March 2026 Pearls Return: A Classic Jewelry Material Finds New Forms in Vienna
Pearls are back — but not as your grandmother's jewelry. Designers in Vienna reinterpret the historic gem with modern shapes, workshops, and couture-style pieces.

14 March 2026 Viennese Grandezza: A Quiet Style Between Heritage and Streetwear
What makes Vienna's fashion identity unique? A look at 'Viennese Grandezza' – a mix of understated elegance, heritage fabrics and modern streetwear.

8 March 2026 The Last Days of Disco: Gina Drewes Reflects Changing Nightlife in Menswear
How fashion reflects nightlife change: Gina Drewes' menswear collection 'The Last Days of Disco' looks at decades of club culture and new lifestyles.

5 March 2026 Vienna Photo Series Links Fashion and Literature in Nicolas Dudek's SS26 Collection
A new photo series by several photographers presents Nicolas Dudek's SS26 collection 'Le Petit Prince' in Vienna. One photographer, Sarah Katharina, connects fashion, literature and architecture on Maria-Theresien-Platz, the square between the Kunsthistorisches Museum and the Naturhistorisches Museum.

27 February 2026 Jewellery Thinking for the Head: Elisabeth Habig and Wedding Fascinators in Austria
From jewellery to headwear: how a Vienna designer applies goldsmith logic to wedding fascinators — and why they are replacing veils in Austria.

21 February 2026 Austria's Fashion Network: From Vienna to Global Runways
From Vienna to Paris and Milan: how Austrian designers build international careers, supported by the AFA — and why a Gucci livestream at a Würstelstand matters.

20 February 2026 Staatspreis Design 2026: Shortlist Shows the Range of Contemporary Design
The Staatspreis Design 2026 shortlist is out. 31 projects show how design connects technology, society, and everyday life.

14 February 2026 Henry in the Mall: Second-Hand, Social Work and New EU Rules on Fashion Waste
A second-hand pop-up in one of Vienna's largest malls shows how clothing reuse and social work intersect. Fashion.at also looks ahead to upcoming EU rules for the fashion industry.

11 February 2026 Edelstoff 2026 Dates: Young Design and Craft in Vienna
Edelstoff returns to the Marx Halle: young fashion, product design and street food, shaped by local craft and independent labels.

7 February 2026 A Private Wardrobe, a Public Purpose: Designer Vintage for Social Inclusion in Vienna
A private designer wardrobe, thousands of pieces, one social goal. How a vintage pop-up in Vienna connects luxury fashion with labour market inclusion.

2 February 2026 Couture and Cultural Rituals: Vienna Opera Ball 2026 in the Spotlight
Vienna's most discussed night returns: the Opera Ball 2026 brings together tradition, television, politics and fashion — and sparks debate once again.

28 January 2026 High Altitude, Shared Values: Sustainable Fashion Meets Alpine Cuisine
High above Bruneck, cuisine, culture and clothing meet. A look at a new collaboration on the Kronplatz, framed by the Alps and the upcoming Winter Games.

27 January 2026 Belgian Fashion Set Against the Hollywood Hills
From Antwerp to Los Angeles: Essentiel Antwerp presents its Spring 2026 campaign, playing with contrasts, color and city scenes.

25 January 2026 Paris Haute Couture Week Spring/Summer 2026: What to Watch and When
Paris Haute Couture Week Spring/Summer 2026 kicks off Jan 26–29 with major debuts, couture films, and livestreamed shows. An overview of the key presentations defining the season.

20 January 2026 Valentine's Day: From Tradition to Thoughtful Gifts by Vienna-Based Makers
Valentine's Day between history and the present: how the tradition of gift-giving meets contemporary design from Vienna.

15 January 2026 Blickfang Publishes 2026 Dates: Design Fair Schedule Across Six Cities
An overview of all cities, exhibitor and visitor figures, and Vienna's position within the tour.

13 January 2026 Austria on the International Fashion and Lifestyle Map: From Florence to Paris
From Florence to Paris: where Austrian fashion and design appear this season — with fewer runways, but strong international platforms.