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Only the brave fight!

In early February 2014, Diesel presented the new Black Gold SS14 campaign which makes think at the first sight of the label's motto 'Only The Brave' which inspired even the foundation of an NPO that carries the motto as name and fights for social equality.

Why women in fearless pose?

Perhaps what's most significant at the beginning of the new year is that people are in the mood for fighting - for their rights, for a new world order which fits to the new 'architecture' of a world with cultures and countries that are growing more and more together - without loosing their uniqueness. When people in countries work for lower prices than in the Western world this means not only that clothes are cheaper; it means that people in Western countries will loose their jobs while others are exploited. So, even the fight for social equality is not selfless. Nobody needs selflessness - the world needs social justice. The Diesel Black Gold SS14 campaign images of women in martial arts pose fit to the new consciousness of being a responsible citizen who thinks beyond the own borders and the common short-time five years strategies of politicians. But this is only one of many potential train of thoughts evoked by the campaign images and influenced by the latest impressions of the label such as Diesel Black Gold's art installation at Viennafair.

Andreas Melbostad, Diesel Black Gold Creative Director, says about the campaign for the SS14 collection which centers around the rocking play of leather vs georgette, denim vs crepe de chine and 'courageous fragility': "The images express fearless energy while capturing both power and fragility."

fig.: Diesel Black Gold SS14 campaign starring Dutch model Irene Hiemstra. Credits: Creative direction: Andreas Melbostad; Model: Irene Hiemstra (DNA agency); Photographer: Kevin Sinclair; Hair & Make Up: Valery Gherman.

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