Fashion.at
Aerial photo of the Lenzing AG industrial site in Upper Austria with factories, green fields, and mountains in the distance.2 October 2025
Lenzing refines strategy: Job cuts in Austria despite major investments
Austria's fiber giant Lenzing cuts 600 jobs despite EUR 100m investments at home. What does this mean for Austria's role as an industry hub?

30 September 2025 - SIGN UP! Trendletter 30-September-2025: When Purism Meets Travel, Design Season in Vienna, Fashion Crafts in Vienna
Minimalist pastel graphic with symbols of tailoring, millinery, and jewelry over a Vienna skyline outline including St. Stephen’s Cathedral.29 September 2025
Vienna's Fashion Heritage Revived at MODE WIEN "EN SUITE"
From textile art to couture and millinery: MODE WIEN "EN SUITE" revives Vienna's fashion heritage this October.

Holger Volland and Olesia Zimmermann in front of a wall with editorial layouts, protagonists of the VIU x brand eins eyewear campaign.27 September 2025
When Journalism Meets Eyewear: A Collaboration on Clarity
Journalism meets eyewear: VIU and brand eins present a joint collection built on clarity, precision, and perspective.

Two performers in full-body costumes pose on the red staircase at the Design District in the Hofburg, surrounded by guests and design installations.25 September 2025
Design Season in Vienna: From Experimental Visions to Market-Ready Innovations
Vienna turns into a stage for design: from experimental ideas at Vienna Design Week to international market leaders at Design District Hofburg.

AI-generated image of a fashion show runway with a model walking away from the camera in a dark dress, audience seated on both sides, and bold text reading 'History of Fashion Weeks Quiz.'24 September 2025
History of Fashion Weeks Quiz: From New York to Berlin
How well do you know the history of fashion weeks? From New York in 1943 to Berlin in 2007 — test your knowledge in this quiz.

23 September 2025 - New Tips on Fashion.at's Music Playlist: 'enjoy the ride' by Almost Monday; 'go steady' by Tender; 'We Move' by Aze from Vienna (details);...
Surprise package with travel-size skincare by Less is More and a pendant from the Weltenbummler Collection by Elisabeth Habig, displayed with brochures, ribbon, and a handwritten note on a wooden table.23 September 2025
When Travel Meets Purism: A Viennese Collaboration of Jewelry and Organic Skincare
From hand luggage rules to Viennese craftsmanship: a new collaboration between jewelry and organic skincare invites thoughts of world travel.

22 September 2025 - SIGN UP > Trendletter 22-September-2025: Playful Patterns in Milan, History of Costume Jewelry, Interior Design Experience
Living room with the Anagram Sofa by Panter&Tourron in orange, design chairs, and numerous indoor plants arranged in a modern, light-filled space.21 September 2025
Where to go: Vitra x Calienna craft a new living atmosphere in Vienna
A temporary Greenhaus in Vienna's Neubaugasse merges furniture icons with plant design. Experience nature indoors this autumn.

Christoph Mayer holding a sneaker from the Think! FW 25/26 collection, alongside an interior view of the shared store in Vienna.20 September 2025
Leather Innovation Meets Shared Retail in Vienna
Innovation in leather tanning and a new sneaker collection: Think! presents its latest footwear at the shared-store opening with Vega Nova in Vienna.

The visual for 'Lifelong Learning in the Age of Artificial Intelligence,' the 12th episode of the podcast series 'Applied Psychology in Daily Life,' shows a portrait of Dr. Josef Sawetz.19 September 2025
Lifelong Learning in the Age of Artificial Intelligence
How does AI change what and how we learn? A new podcast and video reflect on history, hyper-personalization, and the soft skills we need now.

Cover of 'Costume Jewelry', Taschen, 2025, hardcover volume with photographs of nearly 600 historical pieces.18 September 2025
Stories in Sparkle: A New History of Costume Jewelry
A new Taschen book turns costume jewelry into storytelling—blending history, fashion, film, and even Austrian ties—with a playlist of iconic songs across sparkling chapters.

Hanro x Arthur Arbesser capsule collection: model in oversized burgundy-blue check shirt (left) and crop top with high-waist briefs in hand-drawn beige-black check (right).17 September 2025
Playful Geometry: Arthur Arbesser's Capsule with Hanro Debuts During Milan Fashion Week
Playful geometry meets understated luxury: Arthur Arbesser debuts his capsule for Hanro atelier during Milan Fashion Week with unisex comfort in signature checks.

17 September 2025 - SIGN UP > Trendletter 17-September-2025: Fashion Week's Shifting Dynamics, Fashion x Radio Station, Odysseys of Used Clothes
Organizers introduce Vienna Fashion Week 2025 opening show inside Halle E at MuseumsQuartier.16 September 2025
Vienna Fashion Week opens with shifting dynamics at MuseumsQuartier
Vienna Fashion Week 2025 opened in Halle E and G at MuseumsQuartier. Fewer designers, absent sponsors, yet still surprising collections.

Burg Taggenbrunn above its vineyard and an interior view of concert hall of Burg Taggenbrunn with stone walls and modern design15 September 2025
Watch and Jewellery Brand Jacques Lemans' Cultural Gem in Carinthia
A Carinthian castle where time, art and wine converge — and Tobias Moretti brings his award-winning crossover performance this October.

Musician Sodl lying on a bench wearing FM4xpeng! tape jeans and T-shirt, with the blue Recycle Bag from the Sabotage Collection.14 September 2025
Rebellion in Fabric: FM4 x peng! Sabotage Collection to Be Presented at FM4 Unlimited
FM4 x peng! celebrate 30 years of FM4 radio station with the bold 'Sabotage Collection' – festival fashion meets music history. Read the full story and save the date for FM4 Unlimited.

Activist holding a banner reading 'Stoppt den Altkleider Wahnsinn!' (Stop the Used-Clothes Madness!) for Greenpeace campaign.13 September 2025
Stop the Used-Clothes Madness: Greenpeace Calls for Action
Greenpeace tracked 20 donated clothes via GPS across 81,000 km. Some were burned, others lay idle for months. Time for new textile laws.

Abaseh Mirvali and Coraly von Welser speaking in front of Ulrike Müller's tapestry during the Viennacontemporary 2025 press tour.12 September 2025
Textile Art, Awards, and Architecture: Viennacontemporary 2025 Opened with Dialogue and Discovery
Viennacontemporary 2025 opened with a press tour featuring highlights from Ulrike Müller's tapestry to Lukas Thaler's limestone benches.

12 September 2025 - Fashion.at Music Video Tip: Twenty One Pilots - "City Walls". The music video for "City Walls," the opening track from Twenty One Pilots' album Breach (released today), is a cinematic masterpiece fueled by a $1 million budget. It seamlessly blends nostalgic recreations of the band's iconic past videos with a gripping finale to the decade-long Dema storyline, launching a bold new era. Wardrobe and styling director Laura Proepper outfits Tyler Joseph as Clancy and Josh Dun as Torchbearer in rugged survival gear, featuring camo pants and jackets paired with army-green ensembles accented by striking yellow tape stripes. Bright neon sets, sweeping drone shots, and dynamic special effects vividly depict Dema's dramatic collapse, creating a visually stunning and emotionally gripping narrative.

View of the new Telfs store of Emerson Renaldi and surrounding Alpine landscape.11 September 2025
Luxury Fashion Meets Alpine Calm: Emerson Renaldi Opens in Telfs
A quiet Alpine town meets international luxury fashion: Emerson Renaldi's third store opens in Telfs, near Innsbruck.

10 September 2025 - SIGN UP > Trendletter 10-September-2025: Costume & Ballet Preview, When Art Sets the Tone, The Psychology of Hype
Vienna State Ballet dancers Alaia Rogers-Maman, Victor Cagnin, Gaia Fredianelli, Calogero Failla, Natalya Butchko, Géraud Wielick, Ketevan Papava, and Timoor Afshar with choreographer John Neumeier at the MAK, rehearsing for the 2026 New Year's Concert ballet.10 September 2025
Porcelain Whispers: Akris' Albert Kriemler Designs for the 2026 New Year's Concert Ballet
A first look at the costumes and choreography for the 2026 New Year's Concert ballet — Vienna porcelain, floral inspiration, and MAK as a stage.

The visual for 'Humans, Machines, and the Making of Trends,' the 11th episode of the podcast series 'Applied Psychology in Daily Life,' shows a portrait of Dr. Josef Sawetz.9 September 2025
Humans, Machines, and the Making of Trends
Where do hypes really come from? The new podcast and video by psychologist Dr. Josef Sawetz explore the human + machine mix behind viral trends, FoMO, and influencers.