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22 September 2015

The alpine lifestyle boots by Dachstein reference Austria's heritage such as the legendary non-fictious 'Geierwally'

In September, the new Fall/Winter mountaineering season has already started in Austria. The country's people love the views from summit platforms and the legends and myths which rank around the regions, the mountains and peaks. The beautiful sights and stories are one aspect; the other concerns the mountain security. Mountain accidents are often caused by inadequate outfits. Perhaps this is the reason why Austrians learn from childhood on that the quality of shoes for mountain trips is essential. Soles with grip aren't only necessary for hard-core mountaineering, special footwear is also an advantage for shorter walks over rocky terrains.

Recently, the Austrian mountaineer and lifestyle shoe label Dachstein (founded 1925, named after the mountain region Dachstein) sent some campaign images of the new Fall/Winter 2015 'Alpine Lifestyle' collection. The collection references the country's cultural heritage with models like 'Geierwally' - who existed really. She lived in the 19th century and became famous as Geierwally character at first in a novel, later in theater plays and movies. Since more than 100 years, the authentic character Geierwally stands for a woman who breaks the barriers of the socially expected.

Dachstein's Alpine Lifestyle collection combines modern technology with traditional crafts elements. The 'Geierwally' boots for example are equipped with cushioning EVA midsoles and anti-slip Vibram Marmolada soles and show citations of classical mountaineer footwear like eyelets in retro look and Ramsauer Loden (produced in Styria; Ramsau is located at the Dachstein mountains). The wool product 'loden' is an original fabric of alpine mountaineers; it's water repellent and wind/weather resistant. The 'Geierwally' boots are designed for short hikes and country walks. The ones who are planning more extended mountain adventures should take a look at Dachstein's special Mountaineering or Hiking/Trekking collections.

fig.: Campaign image 'Geierwally' of the 'Alpine Lifestyle' collection Fall/Winter 2015 by Dachstein. Photo: (C) Nox Photography.

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